# What is Conversion Rate and How to Calculate it ?

When it comes to marketing, the conversion rate is one of the most important metrics to track.

But what is the conversion Rate? And how do you calculate it?

Conversion rate is the percentage of website visitors who take the desired action, such as making a purchase or filling out a contact form. It’s calculated by dividing the number of conversions by the number of total visitors. For example, if 100 people visit your website and 10 of them make a purchase, your conversion rate would be 10%.

Knowing your conversion rate is essential for gauging the effectiveness of your marketing efforts. If your conversion rate is low, it may be time to rethink your strategy. But don’t worry – we’re here to help. In this post, we’ll teach you everything you need to know about conversion rate, including how to calculate it and what you can do to improve it.

For example, if you have a website with 100 visitors in a day and 4 of those visitors buy something from you, then your conversion rate would be 4%.

To calculate the conversion rate, simply take the number of conversions and divide it by the number of total leads or the total number of people who had the opportunity to convert.

## How to Calculate Conversion Rate?

There are a few different ways to calculate your conversion rate, but the most common one is pretty simple. Just take the number of conversions and divide it by the number of total visitors. So, if you had 100 visitors and 10 of them converted, your conversion rate would be 10%.

You can also calculate your conversion rate by taking the number of leads and dividing it by the number of total visitors. So, if you had 100 visitors and 10 of them were leads, your conversion rate would again be 10%.

And finally, you can calculate your conversion rate by taking the number of sales and dividing it by the number of total leads. So, if you had 100 leads and 10 of them resulted in a sale, your conversion rate would be 10%.

As you can see, regardless of which method you use, your conversion rate is always going to be a percentage. And that percentage is always going to be based on the number of total visitors (or leads or sales).

## What Is a Good Conversion Rate?

This really depends on your industry and what your goals are. For example, the average conversion rate for e-commerce sites is about 2-3%. But if you’re selling high-ticket items, then you might only need a 1% conversion rate to be successful.

In general, a good conversion rate is anything above your average. So if you’re currently converting at 1%, then a 2% conversion rate would be considered good.

Of course, the best way to know if your conversion rate is good is to compare it to your goals. If you’re not meeting your goals, then that’s a sign that you need to improve your conversion rate.

## Factors That Affect Conversion Rate

Now that you know what a conversion rate is, you might be wondering what factors affect it. There are actually a few different things that can have an impact on your conversion rate, including:

– The design of your website

– The quality of your traffic

– The offer you’re presenting

– The copy on your website

The good news is that even if you can’t control all of the factors that affect your conversion rate, there are still things you can do to improve it.

## How to Improve Your Conversion Rate?

There are a number of different ways you can improve your conversion rate.

– Keep your website design clean and simple. Too many elements on a page can be overwhelming and cause visitors to leave without taking any action.

– Use strong calls to action.

– Make sure your website is mobile-friendly.

– Use attractive visuals. People are visual creatures, so incorporating images, videos, or infographics can help grab their attention and get your message across.

These are just a few of the many things you can do to improve your conversion rate.

Now that you know what conversion rate is and how to calculate it, you can start using this metric to track your success. Remember, your conversion rate will vary depending on your industry, product, and target audience.

First, take a look at your landing page and make sure it’s clear and concise. Second, make sure you’re targeting the right keywords with your Google Ads. And finally, make sure you’re attracting the right target audience to your website.