performance marketing Services

performance marketing Services in Delhi, India

What is Performance Marketing?

Internet advertising campaigns are referred to as “performance marketing”. In Performance Marketing, Advertisers pay marketing agencies or ad networks depending on results, such as clicks or conversions.

Performance marketing, as opposed to traditional and organic marketing, is used specifically to promote activities, track and measure those actions, and attribute the ROI of each asset, campaign, or activity.

Even though huge organizations may spend millions on branding, the majority of businesses must focus on the bottom line in order to be profitable. Performance marketing returns control to the advertiser. Regardless of whether it’s a sale, lead, or click, you choose the activity and pay when it’s complete.

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How Can Performance Marketing Be Measured?

ROI (return on investment), which measures, reports, and analyses every activity and action in comparison to pre-established KPIs, is a key component of performance marketing. In this way, the marketing results may be understood and performance improved. Successful digital marketing relies on measurable ROI, thus it’s critical to track it frequently. There are several performance optimization solutions on the market, but before selecting one, give your campaigns some time to collect data. Your insights will be more profound and your ability to optimize will be more precise and efficient the more data you have. Some of the important indicators and KPIs frequently utilized in performance marketing are listed below:

COST PER MILE (CPM)

Cost per mile (CPM), sometimes known as cost per thousand, refers to the price an advertiser pays for 1000 impressions of a digital ad. In other words, it is the cost associated with displaying an advertisement to viewers 1,000 times. CPM merely establishes the cost of having the advertisement aired; it does not track viewer behavior. Some performance marketers are putting less emphasis on CPM and more on indicators that are directly related to taking action.

COST PER CLICK (CPC)

Cost Per Click is a measure of the cost incurred each time a viewer clicks on an advertisement. Because the visitor actually clicked on the advertisement, CPC serves as a better gauge of engagement than CPM. A higher CPC typically indicates a higher conversion value. In order to target a much smaller group of high prospective clients who are likely to purchase an expensive car, a luxury car brand, for instance, would establish a higher CPC. Although the cost of the click is higher, the possible reward is also much bigger.

COST PER ACTON (CPA)

Cost Per Action, or CPA, quantifies campaign performance in relation to a certain desired action you want the target audience to take, such downloading an e-book, signing up for something, buying something, or taking some other action. CPA is one of the most significant and widely used metrics in performance marketing since potential consumers' actions are seen as the most significant tangible and quantitative consequence.

COST PER SALES (CPS)

With CPS, you only pay when an advertisement contributed to a sale being made. This approach is also widely used in affiliate marketing.

COST PER LEADS (CPL)

Similar to cost per sale, you pay when someone signs up for something, like an email newsletter or webinar. CPL produces leads that you can follow up on to increase sales.

Right Strategy, Planning, and Execution

Gaurav Dubey is an expert in designing the right strategy with the right planning and execution for you which will ensure that you will get the desired results. He understands what will work for your business and avoid unnecessary activities.

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Top Performance Marketing Channels

Performance marketing is one of the most popular strategies used by brands to expand their e-commerce operations. As the name implies, with this type of marketing, the advertisers are solely compensated according to how well their campaigns perform and how many people actually view the advertisement. It gives marketers the freedom and assurance to only pay for the intended results. However, in order to get the most out of your performance marketing activities, you need to identify the right channels that will give your campaigns the greatest possible reach. There is no such thing as a one size fits all solution. The most well-liked performance marketing channels that can dramatically raise a brand’s return on investment will be examined : 

AFFILIATE MARKETING

One of the most successful performance marketing strategies, affiliate or partner marketing greatly increases brand customer acquisition and revenues while being affordable. Additionally, this channel enables businesses and marketers to increase sales outside of their existing client bases. Here, the companies work with affiliates who advertise the business's goods on their websites and in other media. Every time a sale is made through a referral from a partner, they receive a commission. Additionally, it is one of the few types of advertising where you only pay for marketing expenses after a sale. This benefit makes it a compelling idea for e-commerce enterprises to adopt this performance marketing method to reach many new customers who would otherwise be difficult to contact with little effort.

SOCIAL MEDIA MARKETING

The enormous number of daily active users that check into one or more social media platforms every day is what makes social media marketing the most successful performance marketing medium. Since each social media platform has a highly engaged niche audience, social media has emerged as the top channel for performance marketers to distribute their content. Brands use social media to quickly scale their campaigns or find and attract new users. Additionally, it is a more effective way to spread brand recognition and instruct customers about a company's goods and services. As a result, brands and marketers have increased their spending on social media advertising on well-known platforms like Facebook, Instagram, TikTok, and Twitter after realising the value of this channel for performance marketing.

NATIVE ADVERTISING

The best thing about native ads is that they don't look like paid commercials. Because the look, tone, and substance of these advertising perfectly mimic those of the websites on which they are placed. As a result, when compared to traditional advertising, which is quite obtrusive and a big turnoff for consumers, this performance marketing channel performs remarkably well. Native advertising frequently appears at the bottom of websites or news articles as a suggested article based on the interests and viewing habits of the audience. A carefully crafted native advertisement, according to experts, will inform and educate users rather than make a hard sale.

SEARCH ENGINE MARKETING

Using particular exact terms, brands employ search engine marketing to display their advertising at the top of search engines like Google and Yahoo in an effort to attract more customers and boost sales. Advertisers who use this method of marketing pay only when a target customer clicks on the advertisement, making it one of the key channels. When paired with native advertising and SEO, it is often referred to as paid search advertising, or PPC, and it yields exceptional results. Brands can improve their ROI by using a thoughtfully planned and executed SEM strategy.

PROGRAMMATIC DISPLAY ADVERTISING

Programmatic display advertising is a well-known form of performance marketing where the advertiser makes use of audience segmentation data to help brands target customers strategically with their adverts. A home décor website and blogs, for instance, would be the best places to advertise your products and services if you are a brand that sells furniture for the home. This is because there is a high chance that people who read or visit those pages will show interest in your company. The advantage of this type of advertising for brands is that they may consistently reach the same audience online and be seen by the appropriate audience

Benefits of Performance Marketing

1. It can be measured and tracked

Only successful transactions are reimbursed by advertisers and marketers in performance marketing. Each transaction is predicated on a user performing a predetermined action, like making a purchase from an advertiser or subscribing to a service. You will be able to trace every click instead of spending money to sell your product through conventional media and unsure of whether such ads result in sales. Performance marketing is trackable and isn't based on guesswork. The efficiency of a marketing effort can be precisely measured, down to the last mouse click, because it is based on actual outcomes.

2. Your advertising reach is increased through performance marketing.

The brand, products, and services of your business will be promoted and advertised by a virtual army of website publishers. Many of these publishers can reach markets that are quite specialised, something you cannot. Sales might increase when your messaging is targeted towards specific vertical markets and demographics. For instance, an affiliate might operate a website that targets stay-at-home mothers, exposing your goods to their ardent customers and creating sales in a market you might not have anticipated.

3. It aids in streamlining your income.

You will have another way to generate income besides just sticking to your current sales channels. This can be helpful during difficult economic times, particularly if sales start to languish through other channels.

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Frequently Asked Questions
Gaurav Dubey is a digital marketing consultant in who is known for his expertise, Strategy development, data-driven approach, communication skills, adaptability, collaboration, Results-oriented, and integrity. These qualities make him the best digital marketing consultant. He is an Experienced Digital Marketing Consultant Since 2013 and has worked on more than 580 projects to date. You will get excellent strategies to promote your business and an in-depth analysis of your business, competitors, online presence, and website. He Stays up-to-date with the latest digital marketing trends and technologies and is able to pivot strategies as needed. He is focused on delivering measurable results for clients and has a track record of successful campaigns with ethical and transparent practices.
 

There are various services in Digital Marketing and every service is having different packages. Once you decide to get your digital marketing services done by Gaurav Dubey then Packages are also shared with a proposal. If you agree then start the work and get the best digital marketing result. Moreover, you can have a look at digital marketing packages here. 

SEO Consultation (On-Page SEO, Technical SEO, OFF Page SEO (backlinking), Social Media Marketing (Facebook Marketing, Instagram Marketing. LinkedIn Marketing, Pinterest Marketing, Snapchat), Google Ads (Search Ads, Display Ads, Mobile App Install Ads, Shopping Ads, Smart Ads, YouTube Marketing, Remarketing), Lead Generation (Using PPC, YouTube Ads, Native Ads, Social Media Ads), Amazon Marketing, Flipkart Marketing, Mobile App Promotion, ORM Services are offered by digital marketing consultant Gaurav Dubey.

Gaurav Dubey and his team of certified and experienced professionals are updated with the latest trends and technologies which offer convenience and efficiency. Gaurav Dubey knows to develop the perfect brand strategy. His enhanced strategies and ideas with premium tools offers numerous advantages and keeps the business ahead in the competition. He help brands reach their target audience and promote their product or services in a much more efficient and cost-effective way.

Digital Marketing Services can be availed remotely, Nowadays every business is trying to move online. Physical presence optional to do digital marketing for your business. Gaurav is from somewhere other than your city but you can directly connect and communicate with him over video conference or video meeting. Even he has been working for many foreign clients and clients are so happy with the performance. So without hesitation, you can consult Gaurav Dubey for digital marketing needs.  

Yes, If you do not want services from Gaurav Dubey and His Digital Marketers then You can hire him to take suggestions and advice for your digital marketing strategies. Get Consultation from him and implemented by your in-house digital marketers. 

 You can book a free consultation with Gaurav Dubey now. Else, you can connect to Gaurav Dubey via call or email. Details provided on contact page. 

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    What My Clients Say

    After hiring Gaurav Dubey as a digital marketing consultant for our coworking space Wolk we feel that it was a superb decision because we are truly satisfied with his services either in SEO part or lead generation for our shared office space. He is comfortable with every kind of digital marketing stuff and has a good team also I recommend Gaurav Dubey for any kind of digital marketing services.

    Mukesh Kandhari

    Wolk - A Coworking Space in Delhi

    I remember that I was looking for an SEO freelancer in India in the Year 2016 and found Mr. Gaurav Dubey at the top of Google. From that time to now Gaurav has helped me with various projects like the time I was the E-commerce head at Meena Bazaar and now my own Salon. He helped much to get my desired goal with his awesome digital marketing skill. Highly recommend him and company King of Digital Marketing.

    Jaswinder Singh

    Meena Bazaar

    I always say that Gaurav has worked for me and after that, i understood how to connect with patients using the latest digital marketing channels like social media and YouTube. I really appreciate the honesty of Gaurav Dubey and his team as we are working since 2019 for a Laser, cosmetic/plastic surgery center in Delhi and i m happy with digital marketing services.

    Dr. PK Talwar

    Sr. Cosmetic Surgeon in Delhi

    SEO for the software industry is a little competitive but It was smart work of Gaurav that our website Software Imperial is always in top ranking with high competition of the keywords. Gaurav Dubey is a well-known person for SEO consultation in Delhi. I recommend everyone to get affordable SEO services from him without hesitation.

    Dheeraj Bhardwaj

    Software Imperial

    Our Hair Transplant Clinic is very old in Raipur and many top brands were always available here that’s why we were very backward in terms of patients, surgery, etc because every patient wanted to get a hair transplant from the top air transplant clinic only. When I talked with Gaurav he made me assured to bring our website to the top rank and he did you can see Auqual is always at the top in Raipur for Hair Transplant. He is nice person for digital marketing needs.

    Pragya Pathak

    Auqual Hair Services

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