Digital Marketing Course Overview by Gaurav Dubey
In today’s digital age, where businesses are totally dependent on their online presence, understanding and mastering digital marketing is most important now. Meet Gaurav Dubey, an experienced digital marketing trainer with over a decade of experience in the field, who brings to you an extensive Digital Marketing Course designed to equip you with the skills and knowledge needed to excel in the digital marketing industry since 2013. This course covers a wide range of modules, offering you a comprehensive education in digital marketing. With two flexible modes of training, digital marketing online classes and digital marketing offline batches on both weekdays and weekends.
Here are the list of Modules which you learn in 3+ 2 Months of training.
Module 1: Digital Marketing Overview
Our journey begins with a comprehensive understanding of digital marketing. You’ll delve into the core concepts, strategies, and trends that shape the digital landscape. This module sets the foundation for your digital marketing journey, allowing you to grasp the bigger picture before diving into more specialized topics.
Module 2: Market Research and Analysis
Effective digital marketing starts with a deep understanding of your target audience and market. You’ll learn how to conduct in-depth market research and analysis, helping you identify opportunities, trends, and customer behaviors that will guide your marketing strategies.
Module 3: Digital Marketing Strategy
Crafting a robust digital marketing strategy is essential for success. In this module, you’ll explore the art of creating comprehensive digital marketing plans that align with your business goals, ensuring a cohesive and effective approach to online promotion.
Module 4: Website Design Overview
A well-designed website is the cornerstone of digital marketing. This module provides an overview of web design principles and the importance of user-friendly, responsive websites in the digital ecosystem.
Module 5: WordPress Website Planning & Creation
WordPress is a powerful platform for building websites. You’ll learn how to plan and create WordPress websites, gaining hands-on experience in crafting sites that engage and convert visitors effectively.
Module 6: Domain & Hosting Management
Understanding domain and hosting management is crucial for website maintenance. This module covers the basics of domain registration, hosting setup, and ongoing management.
Module 7: Static Website Management
Static websites play a significant role in the digital landscape. You’ll discover how to manage and optimize static websites to enhance their performance and user experience.
Module 8: Search Engine Optimization
Search Engine Optimization (SEO) is a cornerstone of digital marketing. This module delves deep into SEO techniques, strategies, and best practices to improve your website’s visibility on search engines.
Module 9: SEO Audit Tools
To master SEO, you’ll need the right tools. Learn about various SEO audit tools that help you analyze website performance, identify issues, and make data-driven improvements.
Module 10: Google Updates
Stay up-to-date with Google’s ever-evolving algorithms and updates. This module covers the latest changes and their impact on SEO strategies.
Module 11: SEO Update Resources
Access valuable resources and references for staying informed about the latest SEO trends and updates.
Module 12: Google Analytics
Google Analytics is a powerful tool for tracking website traffic and user behavior. You’ll learn how to set up and utilize Google Analytics to gather valuable insights and make data-driven decisions.
Module 13: Search Console
Google Search Console is a must-have for website owners. This module explores its functionalities, helping you monitor and optimize your site’s presence on Google.
Module 14: Voice Search Optimization
With the rise of voice search, optimizing for voice commands is essential. This module teaches you how to adapt your SEO strategies for voice search, ensuring your content remains relevant.
Module 15: Search Engine Marketing
Paid advertising on search engines is a key component of digital marketing. Learn how to create and manage effective search engine marketing (SEM) campaigns using Google Ads.
Module 16: Google Ads
Dive deep into the world of Google Ads, covering various ad formats, targeting options, and budget management strategies.
Module 17: Google Search Ads
Master the art of crafting compelling text ads for Google’s search engine results pages (SERPs).
Module 18: Google Display Ads
Explore the world of display advertising and learn how to create visually appealing ads that reach a broader audience.
Module 19: Google App Installation Ads
Promote mobile apps effectively through Google Ads and drive app installations.
Module 20: Google Video Ads
Video content is king, and this module teaches you how to create and optimize video ads on Google’s platforms.
Module 21: Google Shopping Ads
E-commerce businesses can benefit greatly from Google Shopping Ads. Learn how to set up and manage effective shopping ad campaigns.
Module 22: Google Performance Max Ads
Stay ahead of the curve with Google Performance Max Ads, a cutting-edge advertising solution that maximizes your online presence.
Module 23: Google Smart Campaign
Efficiently manage your advertising budget with Google’s Smart Campaigns, designed for small businesses.
Module 24: Remarketing Ads
Master the art of remarketing, a powerful strategy that targets users who have previously interacted with your website or app.
Module 25: Ad Tracking & Optimization
Effective advertising requires continuous tracking and optimization. Learn how to measure campaign performance and make data-driven adjustments.
Module 26: Important Ranking Factors
Explore the critical factors that influence search engine rankings and discover how to optimize your website for better visibility.
Module 27: Google Ads on Live Projects
Hands-on experience is invaluable. Work on live Google Ads projects to apply your knowledge and gain practical skills.
Module 28: Content Writing
Quality content is the backbone of digital marketing. This module focuses on writing engaging and persuasive content that resonates with your audience.
Module 29: Copywriting
Unlock the secrets of persuasive copywriting and learn how to create compelling marketing materials.
Module 30: Writing Skill Enhancement
Sharpen your writing skills with exercises and guidance to become a more effective communicator in the digital world.
Module 31: Blogging
Blogging is a powerful content marketing tool. Learn how to create and manage a successful blog that attracts and retains readers.
Module 32: Affiliate Marketing
Discover the world of affiliate marketing and how to earn income by promoting products or services from other companies.
Module 33: Google AdSense
Monetize your website with Google AdSense, a popular advertising program for website owners and bloggers.
Module 34: Social Media Optimization
Social media is a crucial part of modern marketing. Learn how to optimize your social media profiles and engage with your audience effectively.
Module 35: Social Media Marketing
Delve into the strategies and tactics of social media marketing across various platforms.
Module 36: Facebook Marketing
Facebook is a powerhouse in social media. This module covers Facebook marketing techniques to reach a broader audience.
Module 37: Instagram Marketing
Explore Instagram marketing, including content creation, advertising, and engagement strategies.
Module 38: LinkedIn Marketing
LinkedIn is a valuable platform for B2B marketing. Learn how to leverage LinkedIn to connect with professionals and grow your business.
Module 39: Graphic Design Overview
Visual content is essential in digital marketing. This module provides an overview of graphic design principles to create eye-catching visuals.
Module 40: Online Reputation Management (ORM)
Maintain a positive online reputation with ORM strategies that mitigate and address negative feedback or reviews.
Module 41: Email Marketing
Email marketing remains a potent tool for engaging with your audience. Learn how to create effective email marketing campaigns.
Module 42: YouTube Marketing
Video content is on the rise, and YouTube is a prominent platform. This module teaches you how to optimize your presence on YouTube.
Module 43: Mobile Marketing
Explore mobile marketing strategies to reach users on their smartphones and tablets effectively.
Module 44: E-commerce Marketing
E-commerce businesses have unique marketing needs. This module covers strategies tailored to the e-commerce industry.
Module 45: Google My Business Page Promotion
Enhance your local presence with Google My Business optimization techniques that make it easier for customers to find your business.
Module 46: App Store Optimization (ASO)
Promote mobile apps in app stores effectively through ASO techniques that boost visibility and downloads.
Module 47: Lead Generation Strategy
Master the art of lead generation to acquire potential customers and nurture them into loyal clients.
Module 48: Marketing Automation
Streamline your marketing efforts with automation tools that save time and increase efficiency.
Module 49: Landing Page Optimization
Learn how to create landing pages that convert visitors into customers effectively.
Module 50: Webinars and Online Events
Harness the power of webinars and online events to engage with your audience and showcase your expertise.
Module 51: Chatbot Marketing
Explore the world of chatbot marketing and how AI-driven chatbots can enhance customer engagement.
Module 52: Podcast Marketing
Podcasts are a popular medium for content consumption. Learn how to leverage podcast marketing to reach a broader audience.
Module 53: Influencer Outreach and Collaboration
Influencers can be powerful allies in marketing. Discover how to collaborate with influencers and leverage their reach.
Module 54: Online Community Building
Build and nurture online communities that support your brand and engage with your audience.
Module 55: Uses of AI in Digital Marketing
AI is transforming digital marketing. Explore the various applications of AI in optimizing marketing strategies.
Module 56: Case Study Analysis
Learn from real-world examples with case study analysis that showcases successful digital marketing campaigns.
Module 57: Become a Successful Freelancer
If you aspire to be a freelancer, this module offers insights and guidance on building a successful freelancing career.
Module 58: Customer Service and Support
Effective customer service is crucial for maintaining customer satisfaction. Learn how to provide excellent support in the digital realm.
Module 59: Startup Mentorship
For those with entrepreneurial aspirations, this module offers mentorship and guidance on starting and growing a digital marketing business.
Module 60: Interview Preparation
Prepare for interviews in the digital marketing field with insights and tips to ace your job interviews.
With Gaurav Dubey’s extensive Digital Marketing Course, you’ll not only gain a comprehensive understanding of digital marketing but also acquire practical skills to excel in this dynamic field. Whether you choose online classes or offline batches, on weekdays or weekends, this course is designed to cater to your needs and provide you with the knowledge and expertise required to succeed in the digital marketing landscape. So, embark on this educational journey with Gaurav Dubey and unlock the doors to a successful career in digital marketing.