Home Page Title Tag is Replaced by Business Page

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Google has recently launched many features that bring a boon to businesses all across the world. Google is only showing the site name in mobile search results when it appears and that is for the entire website of a business, such as for the home page. Let us know more about the home page title tag that is replaced by the business page. 

Google is seen as having stopped showing title tags for mobile search results in the entire website of a business that created an impact already, such as in the search page the name of a website generally appears on the home page. This feature is not working in recent times for subdomains.

Google’s Search Central documentation for site names includes:

Google’s words

“Currently, Google Search supports site names from homepages at the domain level, and not at the subdomain (for example, https://news.example.com) and or subdirectory (for example, https://example.com/news) level.”

What we can see in mobile searches is just the generic name for a website of a particular page.

For example, let’s say a mobile search for a Search Engine Journal shows a search engine results page (SERP) with the generic name of the website, Search Engine Journal.

Title tags available for home pages are:

Non-branded searches that are there are for keywords’ appearance to be shown in the title tags without change.

It will be like:

Brand name + keyword searches also appear to still show the title tags.


Is Google Using Site Names?

Google is indeed using site names to make it easier for their users to identify the specific website that is in the search results when they search it on the web

Google’s official announcement that is explained related to this is here:

“Today, Search is introducing site names on mobile search results to make it easier to identify the website that’s associated with each result…”.

For being helpful to every individual this new feature is available in the English, French, Japanese, and German languages as well and they will begin showing up in other languages over the next few months for the different regions of the world to participate in it.

Does the new feature Always Work?

A search for compound word domain names on the web like “Search Engine Journal” and “search engine journal” will return the same search results that featured the new site names as the title link introduced.

But a search that us using the compound word domain name HubSpot shows the old version of the search result with the title tags, like earlier.

A search for Hub Spot (with a space between the two words) will work the same and shows the site name.

Results for Keyword Phrase: “Hub Spot”

It appears that Google is not going consistently on returning site names in the results for HubSpot but it’s doing it correctly for many other sites on the internet.

Data structures for New Site Names Feature 

Google recommends the use of the Website’s structured data type.

Previously this Website structured data site used to considered pointless as it was said that Google is already knowing a website and it did not need to be structured data to understand that Google was indexing website data.

It has changed because Google is using the Website structured data type in the system nowadays, especially the “name” property, to understand the site name and what it is all about in respect of a website.

Google’s Search Central page for site names generally recommends the following points for the placement of the Website’s structured data:

“The Website structured data must be on the homepage of the site.

By homepage, we mean the domain-level root URI.

For example, https://example.com is the homepage of the domain, while https://example.com/de/index.html isn’t the homepage.”

Sites with an Alternate Name

What’s useful about the Website structured data that is newly introduced is that it offers the door to tell Google about the alternate name of the website. 

Google tells on how to do it, here is what it says:

“If you want to provide an alternate version of your site name (for example, an acronym or shorter name), you can do this by adding the alternate name property.

This is optional for a website.

What does google use other than Structured Data

The Google documentation that is on-site names explains that Google is using other sources like on-page, off-page, and metadata information in addition to structured data of a website to determine a webpage site name and details about it. 

What does Google use to understand the site name of a website:

  • Website structured data
  • Headings (H1, H2, etc.)
  • Title tag
  • Open Graph Protocol metadata, specifically the og:site_name

Something to take note of is that the dog:site_name property is an optional but recommended Open Graph property.

Site Names on Google

The new site names feature rolling out in Google search looks attractive and creative on mobile devices.

It makes sense to have less clutter in the SERPs ranking for home page and brand name searches. After, all, I can see some problems with the absence of title tag influence in these kinds of searches that are new and might get changed.


Google is very attractive in terms of business growth strategies and other aspects of providing different features for people out there to grow their business and health and attract us in the most creative way possible this attractive strategy provided by Google creates a good impact on organic traffic to the website on today we learned about homepage title tag is replaced by Google page in the recent Google update relation to website appearance on the web and its ranking on SERP’S.


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