Astrology business needs strong marketing like any other business whether to promote any product or service or to enhance brand awareness. Facebook ads are one of the digital marketing techniques that can work amazingly and give the best return. Facebook ads for astrology services can generate new customers for consultation whereas Facebook ads for astrology courses can generate new students who aspire to become good astrologers.
Facebook ads for astrology services and courses can help in enhancing brand awareness, generate leads, and bring conversions. But it can be achieved only if you select the right Facebook interests and target your audience correctly.
In this blog, we will give a brief explanation of how to create a Facebook ad for astrology services and courses.
Step 1: Create an Account With Facebook Ad Manager
Facebook’s Ad Manager is a stylish dashboard to provide users with a general idea of all their campaigns. It is structured by columns, which makes filtering through your ads easy so you can create a custom view of your results. Key information like frequency, reach and cost is available to make reporting on performance easy.
To create a Facebook Ads Manager, go to Facebook Business Page. Then click on “Go to Ads Manager”. Insert your information and set up a payment method. Your Facebook Ad manager account is created.
Step 2: Choose Your Objective
The next step is selecting your objective for the Astrology lead generation campaign. The Ad Manager will direct you to select an objective for your ad campaign. You can think about what you want to attain from the ad. Your answer may be increasing brand awareness for your astrology business or getting the conversion or making maximum astrology app installation or attaining website traffic.
Step 3: Select Your Audience
Now the next step is configuring your target audience. Defining your target audience will allow Facebook to show your ad to your defined audience only. It can increase the chance of success of your astrology lead generation campaign.
The target audience for astrology promotion should be described in terms of age, location, gender, education, language, behaviors, and interests. The Facebook ads audience analysis report for astrology reveals that the majority of people interested in astrology are between the age of 25-34. Women are more interested than men in astrology consultation and men are more interested in astrology courses. People who have an interest in astrology have a college degree. Based on this data, you can select your audience profile.
Step 4: Set Your Budget
Now is the time to consider how much you want to spend on your ad. The budget can be set on per daily basis or as a total amount for the campaign.
The daily budget represents what you spend each day on your ad. Facebook will stream your ad on daily basis. Once your budget will reach, Facebook will stop running ads for that day and again start streaming on the next day. A lifetime budget represents the total amount of money that you spend on your ad. You will instruct Facebook on a number and an end date. Once your budget is reached, the campaign ends.
Step 5: Choose Your Ad Placement
Now it is time to optimize the placement of your ad to get the best possible results such as lead generation for astrology and improved brand awareness. Facebook has options for ad placements like feeds, in-stream, search, and messages. When you select feeds, you will get high visibility for your astrology business in the feed. When you will select in-stream, your ad will capture viewers’ attention while they’re watching videos. When you will select search, you will get visibility when people will search for astrologers or astrology courses.
Step 6: Create an Ad
The next step is creating the ad. You need to tab over to the type of ad you wish to create and click the “Create” button. Once you log into the Ads Manager, you’ll find a performance dashboard in which all of your ad sets, campaigns, and ads will be listed.
You can create your ad using an existing post that is already on your Facebook Page. If you want to create a new ad, choose your format and then create an ad. Facebook has 8 options for formats. They are photo ads, video ads, carousel ads, slideshow ads, messenger ads, collection ads, stories ads, and playable ads. Add visuals and copy after selecting formats.
Step 7: Publish Your Ad
After creating an ad, publish it by clicking the ‘Publish’ button at the bottom right-hand. After publishing, Facebook will hold your ad for around 24 hours to confirm it does not violate Facebook’s community guidelines. Facebook will send a confirmation email once the ad is approved and live.
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