Facebook ads are a very powerful and effective online advertising tool. However, it is an underutilized resource. Facebook advertisements can be the best place to reach new clients and customers as Facebook is one of the popular social media sites.
If you advertise on Facebook, it means that you are going to reach millions of people. The sophisticated targeting capabilities of Facebook make it smart and effective. But as there are a huge number of members on Facebook, there are a huge number of ads that can make you pretty less noticeable. As a result, you may not get a meaningful return.
So, if you want to reach the maximum audience, make sure to follow these strategies to maximize the meaningful return.
Set the Goal for Your Ad
It is very important to set your goals for the ad first. You may want to achieve traffic, increase brand awareness, generate new leads, increase sales, promote your product or service, or achieve a particular percentage of conversion. Setting goals is also important to measure the success of the campaign. The goals can be SMART which means Specific, Measurable, Attainable, Relevant, and Time-bound.
Target Your Audience
The next step in Facebook Ads would be deciding who will be your potential customers. Who will be most interested in your offer, product, or service? What geographical location do they belong to? How much they are willing to pay for a product or service? What are their preferences?
Nadia Walker Arnold, the co-owner of Barre Forte in Denver said that “It’s important to identify the different types of clients that you already attract and determine which ones you actually want more of,”
Deciding the target audience will allow you to focus specifically on those audiences who will be interested in your offer. For example, your offer can be relevant for moms only or generation Z or millennials. You can focus on showing your Facebook ad to those target audiences only for whom your ad is relevant. Again, timing is also an important factor. You need to ensure which time your maximum target audience is most likely to be active. It can be weekends or nights. You can promote your ad at that time to ensure maximum reach to relevant potential customers.
Create Your Ad Copy and Images
Once you decide who your target audience will be and what you trying to achieve, you need to create an attractive ad copy that should contain images with visual sparkles. Don’t forget to read Facebook policies when creating your ad. Check whether a call to action in your ad is clear, whether images are noticeable, and whether you are adhering to the text rules of Facebook.
Before creating your ad, you can audit your competitors’ ad copy to understand what offer they are offering, how they are using images, and what content they are adding. It will help you to understand how you can make your ad more noticeable that stand out from your competitors’ ads.
Test Your Ad
The next step would be tracking the effectiveness of your campaign. Check where are you sending users who click on your ad. You can also check some pages to check which page results in a higher conversion rate. Facebook pixel is one of the most important ways to do it. It identifies and tracks user behavior once they go to your landing page after leaving Facebook. You can also track the effectiveness of your ad by using Facebook analytics or some other analytic tool.
Know Your KPIs
You need to measure the success of your ad based on some key performance indicators (KPIs). You can track it by using the Facebook measurement tool. You can have a close look at your page’s shares, likes, comments, and shares. The Facebook Measurement tool helps you to identify how many clicks and conversions you are getting. You can also use Facebook audience insights which is a free tool to understand social ROI.
I hope you find the above information useful. It should be kept in mind that tracking the ROI and success of your ad is more an art than science as many factors play a key role in tracking success. The ROI may differ campaign-wise. Social media ad campaigns continue to rise. You should be tricky and smart while creating, running, and measuring the success of your ad. A Social Media Marketing Consultant is always helpful for ROI-driven Facebook Marketing Services.