Smart digital marketers always strive for making their websites rank higher for different search engines like Google, Yahoo, and many more. There can be two ways to boost Search Engine Results Pages (SERP) position on result pages in search engines. They are on-page SEO and off-page SEO activities.
In on-page SEO, activities are done on the page or post to improve ranking such as keywords, meta-tags, meta-descriptions. Anchor tags, post or page titles, and internet linking.
Off-page SEO is all the activities that are done outside of the website to improve ranking. These activities can be influencer outreach, forums, content marketing, and link building.
Optimizing off-page SEO helps the search engine understand the user’s perspective of the site’s popularity. Having a few links from popular and trustworthy pages can increase the SERP position. It means that off-page SEO is about getting the link to your site from the right source.
Building backlinks is the major activity of off-page SEO. Search engines understand backlinks as an indication of the content’s quality, so the sites with several backlinks have a better SERP position compared to the sites with fewer backlinks.
Latest Off-page SEO Activities
From our perspective, there are 11 off-page SEO activities that are simpler to implement and provide the best results in terms of instant backlinks. Using these latest techniques of Off-page SEO will help you to make quality backlinks for your website.
1. Brand Mentions
Social media mentions are vital indications that people are talking about you. So, increase brand mentions on social media to engage social media audiences and try to provide valuable answers to boost trust and authority.
Commenting on a blog can help build relationships with the blog owner and other commenters. Leaving a comment on the blog with a link that directly takes the audience to your website is a simpler way to get more backlinks and SERP rankings. However, it should be kept in mind that comments should be done for the right audience in the right way.
3. Forum Discussions
Participating in forum discussions related to your product or services can help in building a connection with the community. Google likes discussion. So, replying to the thread, solving problems, and giving advice can help your website rank higher. Make sure to create a complete profile and an anchor with a signature. So that, the signature along with the anchor appears whenever you comment. Forums with do-follow links are better to approach.
4. Influencer Marketing
Reaching out to popular influencers and requesting that they provide their valuable insights about your products or services via review, feedback or quote is also a great approach to improve ranking. You can also create some content and ask influencers to share it within their community. You can highlight their feedback, quotes, and shares.
5. Guest Blogging
Guest posting refers to submitting content to someone else’s website. It can enable the brand to achieve targeted traffic by appearing in front of related site’s traffic. It can also be an effective link building tactic.
6. Broken Link Building
You can find broken links and contact the owner of the resource. The broken link can be one of your pages that need an update. It can also be your competitors’ links that are outdated. You can replace the link with one of your links. It can improve user experience by reducing 404-page errors.
8. Social Networking
You can build a strong social network and engage your social network to increase the traffic for your content. When your content gets clicked through numerous IPs, it will send Google a signal that many social media users are interested in the particular content. Google will make it appear in front of a wider audience.
9. Social Bookmarking
Social bookmarking is also an effective way in which content can be shared on various social bookmarking sites such as Delicious, Reddit, Digg, and StumbleUpon. Make sure to make the content high-quality with a noticeable tagline.
10. Content Marketing
Use a different type of content for different social networks. For example, YouTube is popular for videos, and Facebook and Twitter are popular for expressing thoughts. It would be a great strategy if different types of content s made for different types of social networks to rank on Google.
11. Questions and Answers
Websites like Quora, Stack Overflow, and Yahoo share questions and answers related to particular products or services. Pick a relevant and high-authority platform, search for your related questions and answer them to add value to the brand and product. Make sure to leave a link to your site in the answers so that viewers can redirect your website.
Newsletter can also e shared with interesting and relevant information. It can also be included with recently published content from your website. Send the newsletter based on local timings. The audience prefers timely and valuable information.
There are many other activities also that can strengthen latest off-page SEO activity. One thing can be said that the more relevant and high-authority website talks about you, the chance to rank on Google is higher.
Off-page SEO is as important as on-page SEO activity. But you need to make your on-page activity strong first to make off-page activity relevant as without a strong on-page SEO activity. You may not achieve SERP ranking with off-page SEO activity only.