All businesses try that when people look for any product or service, they see their product or service, instead of their competitors’. They focus on remaining on the top in the organic search results. All wants to increase organic traffic on website because it given high quality leads and sales through website.
Going organic is a hard job and requires patience. You can increase traffic for your website either using search engine optimization techniques or through pay-per-click (PPC) ads. Pay-per-click (PPC) ads are placed before organic search results.
What is Organic Traffic and Why It Is Important ?
Organic traffic denotes people who find and visit your website through search engines like Google, Yahoo, and Bing. People visit your website when it ranks and ranking depends on search engine optimization . So, usually when the search matches the keyword in the website, the website ranks, and thus people visit. It is called organic traffic. SEO Consultants takes the responsibility to get ranking of your website in higher position of Google and help to increase organic traffic.
Organic traffic increases the number of visitors which can directly impact the higher conversion rate. It is a well-known fact that the first result in Google’s organic search list has 10x more probability to receive a click. It can increase the credibility of the business as people are more likely to trust a website that ranks organically. Investing in strategies to boost organic traffic can make your business popular.
How to Increase Organic Traffic?
All the website aims for ranking high as a high rank generates a lot of organic traffic. But how to increase organic traffic? Here are some tips.
The use of long-tail keywords can increase organic traffic. Long-tail keywords are a set of three to four words. For example “best restaurants in New York”. You can create an engaging title by using these long-tail keywords. Besides, these keywords can be used in the first 50-100 words of the blog. You can get keyword ideas from Ahrefs free keyword generator.
Influencers have plenty of followers who engage with them regularly. The organic traffic can be increased when they recommend or mention your brand. Also, new and original content created by the influencers for your brand can drive organic traffic. You can make influencers your brand ambassador which may increase the number of new customers for your brand.
Just creating high-quality content is not enough, you need to optimize your web pages so that it can rank in the search engine results. It can drive organic traffic. On-page SEO activities can include optimizing headlines, meta descriptions, title tags, HTML tags, and images.
Removing Non-performing Content
Non-performing content on your website can compromise your possibility of ranking and cause major blockage in your website’s visibility in the search engine results. They are irrelevant content that is not required or does not fulfill the main purpose. It is an important content strategy that makes relevant content visible and thus helps in ranking high in the search results. It can increase your organic traffic.
You can invite guest bloggers to your website or become a guest blogger for other websites. If you post as a guest blogger on a high-authority website, it can increase your website’s traffic and improve brand recognition as you will share the link of your website in your guest post. This is how you will earn backlinks and referral traffic.
Using YouTube by Creating Video Content
You can make videos to create a demonstration for your product or service and can upload it on YouTube. You can also respond to various queries about your brand on the YouTube post. It will help you to earn new subscribers and attract all your subscribers to your website. It can also drive organic search traffic and leads for your brand.
Content Promotion on Social Media
You can promote your content on various social media channels. You can also participate in discussions, answer visitors’ questions and use relevant hashtags on social media channels to build excellent rapport and long-term relationships with your followers. Relevant content can also be posted on high-traffic communities such as Linkedin, Facebook, Quora, Slack, and Reddit.
Focus on Google’s People Also Ask
Besides creating high-quality content, search for “People Also Ask” on Google search. You will get several questions and then you answer them in your content. Content replying to all questions by users can generate higher organic traffic.
It is clear that generating organic traffic is hard work and requires patience. Though increasing a website’s organic traffic is time-consuming and difficult, it is possible and doable. You need to be true to your brand and your target audience. Follow the above-mentioned tips to increase your website’s organic traffic efficiently.