Keyword research is essential Digital Marketing Strategy for those who want to take their content to the next level and get a competitive advantage.
What is a Keyword Research Tool?
A Best keywords research tool aids in the discovery of subject ideas that people are looking for on search engines like as Google, Bing, and Amazon. This aids you in locating content ideas that your clients desire. Then, in your content strategy, you may include those subjects in your blog articles and landing pages.
Keyword research tools also allow you to identify which seed and long-tail keywords your rivals are ranking for. Then you may tweak your content to target those keywords and steal their visitors. Marketers generally compare two important keyword research tools, and if you’re experiencing the same argument, this post will provide you with all the information you need on Ubersuggest vs. Google Keyword Planner.
Keyword research is an important yet difficult activity for marketers. Ubersuggest and Google Keyword Planner are two excellent keyword research tools that will make the process go more smoothly. But which is the preferable alternative? Let’s explore!
Ubersuggest is a tool that provides keyword ideas to marketers. This free tool can help you visualise keywords and find new content ideas. It also incorporates Google Trends to make sure you’re picking keywords with a lot of searches.
One advantage is that you don’t have to register to use Ubersuggest, and unlike many other keyword programmes, you may use it as much as you wish.Some other advantages of Ubbersuggest are discussed below:
- Comparatively Easier layout to use.
- You can easily Monitors broken links.
- You can conduct Hashtag Research.
- Much Master and Reliable as compared to other tools.
- Page scan feature is not available.
- Expensive as compared to other tools.
How to Use It?
Start by inputting your domain or a keyword suggestion, then selecting your country and clicking Search.
You can see a list of your top SEO pages and organic keywords, as well as their rank and search traffic, under the Traffic Analyzer menu. You’ll see statistics on the term you entered in as well as keyword ideas related to your main keyword under the Ubersuggest option.
You may quickly export your keyword ideas data to a CSV file for later use, including search volumes and competition.
Google Keyword Planner
You’ll need a Google AdWords account to utilise the Google Keyword Planner tool – you don’t have to pay any money to use it, but you will need to sign up for one.
Despite the fact that the tool is designed for advertising campaigns, it may also be utilised for organic research. You’ll be able to get search volume data and new keyword suggestions, as well as traffic estimates for keyword lists, to help you plan your next campaign or enhance your online content. Some of the advantages and disadvantages of Google Adwords are discussed below.
Totally Free to use.
Upto 3 keywords can be added at one time.
Works great for making broad keyword research and topic cluster.
You get very few keyword suggestions.
You get limited data stats and insight.
Less Keyword filters.
How to Use it?
To utilise it, go to your Google AdWords account and select the Tools button, then click the Keyword Planner link.
You’ll now have the choice of looking for new keywords or getting search volume and projections. You will be prompted to input a phrase or domain to identify new keywords, following which you will be presented with a list of keyword suggestions, search volumes, and competition for each.
The Search Volumes and Trends feature estimates how many clicks you may expect for a specific term depending on your budget and typical cost per click. Stick to the Find New Keywords option if you wish to come up with content keyword suggestions.
Which is Best Keywords Research Tool to Use ?
If you already have a Google AdWords account, Google Keyword Planner is a superior alternative than Ubersuggest since it offers significantly more data and ideas. Google Keyword Planner is once again the obvious choice if you want to execute paid advertising campaigns in the future.
But that’s not to say Ubersuggest isn’t still a viable choice. During the optimization phase, many marketers utilise Ubersuggest as an additional source of keyword data.
The ideal tool for you is totally dependent on your preferences. Google Keyword Planner can suffice if you’re looking for keywords in a large field. Investing in Ubersuggest, on the other hand, might be well worth it if you want a comprehensive keyword list with more data.