How to do Social Media Audit?
An extensive analysis of every aspect of your social media activity is a social media audit.
A crucial component of any social media marketing strategy is a social media audit. Regular audits are a requirement if you want to ensure that your social media accounts are operating at their peak levels.
Here is all the information you’ve ever wanted to know about social media audits.
In 9 easy steps, perform a social media audit
1. Make a spreadsheet.
You may compare the outcomes from month to month, quarter to quarter, or year to year depending on your needs by having one file with all the data from your social media audit.
You must make a spreadsheet for this reason.
Data from all of your social media channels must be gathered in order to conduct a social media audit.
You must make a different Google Docs spreadsheet for each social media platform because each one has somewhat different analytics.
2. Defining the objectives of the social media strategy
It’s crucial to have a clear strategy in place when it comes to social media. For any social media platform where you participate, you must set clear objectives.
To succeed, you must set goals that are both detailed and attainable. After you have a clear understanding of your goals, you can create a strategy to achieve them.
Examples of social media objectives are provided below:
- Raising awareness of your brand
- Finding audience insights
- Creating sales
- Fostering community engagement
- Increased site traffic
- Increasing your social media following.
3. List each and every one of your active social media profiles.
Locate all of your past social media accounts to start. There’s a possibility that you used Snapchat or YouTube only once a few years ago, but the profile is still there.
It’s acceptable to not be everywhere, but having social media pages with zero activity could have a negative impact on how people perceive your brand and your social presence.
You may spruce up dated social media platforms by using a programme like Namechk.
4. Verify the consistency of your branding
All of your social media sites should reflect your branding, which is crucial.
Consistency is key.
- Start by looking at your profile and cover images. Verify that photos adhere to your current branding guidelines and satisfy the social media platform’s image size restrictions.
- Ensure that all of your social media profiles share the same username.
- Inspect the URL you include with your bio.
- A clever bio with an approachable description of your company and products.
5. Choose the important social media indicators.
There are many relevant social media metrics to monitor, and it may be challenging to distinguish between vanity metrics and meaningful ones.
Even if you have a large number of followers, it’s the interactions (such as shares or impressions) that matter.
After all, having 1,000 followers who are engaged in your message is preferable than having 100,000 who aren’t interested in what you’re offering.
6. Choose relevant material.
The entire purpose of social media audits is to find material that connects well with your audience and model these posts after it.
Given that every channel utilises a little bit of different analytics, it could be challenging to compare posts from several channels.
Taking a closer look at your referral networks is something that is equally crucial when performing a good social media audit. That is simple to accomplish using Google Analytics’ Acquisition feature.
7. Analyse your emotions
Sentiment analysis is the procedure used to identify if social media posts are neutral, negative, or favourable.
You may learn a lot about how people feel about your brand by conducting sentiment analysis on social media posts.
It can help you understand what customers like and dislike about your product and it can also assist you spot any potential unfavourable attitude.
8. Identify your ROI
The social media audit you conduct must include a ROI, though. It will stop you from devoting money to projects that will never benefit your business.
You may keep tabs on how many people have downloaded an ebook or any other specific content.
You may estimate the volume of organic traffic or website sessions using Google Analytics.
Monitoring the use of hashtags on social media is a fantastic social media statistic.
9. Examine your presence rating.
You should examine your brand’s online presence score as the final step of your social media audit. Presence Score is a fantastic tool for determining whether your social media strategy is working.
The statistic gauges a brand’s popularity at a certain moment. Benchmarking and measuring brand awareness are also helpful.