Social media marketing is a crucial component of an all-encompassing inbound marketing plan. You can employ it to advertise your content, raise brand recognition, and provide voice to your company. You need a strategy with plenty of original content that is adapted for each platform if you want to connect with your target audience and increase brand awareness.
The top five ways to use social media marketing to raise brand awareness are as follows:
1. Understand Your Audience
Use the search function on your preferred social media sites to better understand your audience on social media. Keep up with the hottest subjects in your field by looking for relevant hashtags, getting ideas from rival channels, and following thought leaders. You will have a clearer understanding of how your audience uses social media as a result.
2. Give High Priority to Effective Platforms
Find out where your audience spends the most time online and stick to those social media sites. Regarding the number of profiles you should keep up, there is no right or incorrect answer. But rather than attempting to be everywhere at once, it is more crucial to make your efforts constant and long-lasting.
3. Utilize Both Action and Planning
Avoid getting sucked into the social media strategy black hole. Best practices, measurable goals, and consistency are all fantastic things to do, but social media is an agile platform.
A fast Google search will offer strategies such as “the rule of thirds” (1/3 of posts marketing your goods or services, 1/3 of posts communicating with others, and 1/3 of posts sharing industry news), or advise you to post to Twitter three times per day.
But give it some thought and measure what works for you. Consider experimenting with different combinations to see how your audience responds.
4. Take Advantage of Social Media Trends
It’s possible to share content that contributes to or builds on broader online conversations by using Twitter’s and LinkedIn’s trending topics. “Newsjacking” is the term for this.
This does not imply that it must be front-page news, though. It can just be a hot-button issue or a fresh fashion in your sector.
5. Use Your Social Media Accounts
The New Radicals were correct when they said that with regard to social media, you get what you give. To expect that others would enjoy and spread your stuff when you aren’t doing the same is unrealistic. Try sharing and liking other people’s material rather than seeking participation without providing anything in return.
Additionally, it’s critical to let go of all expectations of compensation. Others may support your engagement culture by supporting it themselves.
Conclusion
A devoted awareness plan is still the top issue for firms today, even though creating buzz around your brand may require some experimentation.
And by adhering to the guiding principles mentioned above, you position yourself to establish a name for yourself in the eyes of your target market. Though you may think that hiring a social media marketing expert is not necessary, it is better to hire a Digital marketing expert with optimal results.
6. Deliver content and engage with the audience
If the content you post isn’t engaging enough, your audience will happily scroll past them.” here “If the content you post isn’t engaging enough, your audience will happily scroll past it and you can’t. achieve good engagement.
Similar activities are presumably being carried out by numerous other brands on social media. According to Peter Brook, director of content marketing at Ivory Research, the best way to stand out is to post engaging content that engages your audience. Make your posts interesting through a variety of methods. Use real photographs (perhaps a selfie) in place of the images if you prefer, or tell a brief but compelling narrative, share customer testimonials, or include a graphic image.
7. Connect with Influencer
Did you know that digital influencers have once influenced 61 percent of consumer decisions? Influencers usually have huge followings on social media. Therefore, it makes sense to use their services to increase brand awareness on social media. 
It is wise to use relevant influencers in your industry or niche or partner with a brand ambassador agency. Their followers will likely be your ideal audience.
Not only do they get your brand in front of a lot of people, but they help you drive traffic to your social media account.
8. Invest in Promoted posts and advertising
Throwing out random posts every now and then does not reduce brand awareness. If you do this, your audience will easily shift their attention to your competitors. You can avoid this by creating a content release plan. Whether you decide to post twice a day or once a week, make sure your posting frequency is consistent
Sponsored ads help you reach your target audience faster than an organic social media strategy. Using social media to build a brand like this will cost you some money. Fortunately, you can adjust your ad spend to fit your budget. If you want to reach a very specific audience, and quickly, combine paid social media advertising with your regular organic strategy for the best results.