The number of social media users is increasing day by day. In 2017, the number of social media users was 2.5 billion. The number of social media users is going to rise in the future.
Social media has become so popular that people got addicted to it. In fact, it is the first thing that people check after waking up in the morning.
Seeing this popularity and addiction, business leaders and marketers decided to use social media to connect with the target customers. However, due to the variety of content, the competition is very high. Business leaders and marketers need a well-planned strategy for social media marketing to reach the target audience efficiently and to stand out in the crowd. They need to be updated with the latest social media marketing trends to develop an effective plan for social media marketing.
In this blog, we will highlight the latest social media marketing trends in 2023 so that marketers can develop an effective social media marketing strategy and gain maximum benefits. Let’s have a look.
Smaller Networks will Become Popular
Consumers will be more interested in advertising on smaller networks like Snapchat and Pinterest. Some research also claims that ads on smaller networks have more reach and lead to greater awareness and purchase intent, According to Google search trends searches for ads on smaller networks have increased. According to data shared by Pinterest Business, ads on Pinterest Business can yield twice the return on ad spend for retail brands, compared to other social media channels.
Shoppers will Buy Products from Social Media
Social media channels are continuously evolving as retail platforms. Shoppers will expect products to be available on social media and they will want to buy directly from social platforms. It has been expected that the social commerce industry will reach $80 billion in 2025. Brands will incorporate social commerce in their sales strategies. They will try to improve user experience on their social media pages as well as the website.
Marketers will Connect With New Audiences Through Social Media
The main goal of marketers will be to reach new audiences, nurture relationships with customers and improve customer service. However, previously the main goal was to increase sales and revenue for marketers. In the future, instead of using social media channels purely for advertising, brands will use them to foster deeper customer relationships.
Video Content Will Dominate
Video content will dominate the future of social media channels. Brands will incorporate videos in their content strategy. Short-term engaging videos will be preferred by potential buyers when deciding to shop.
Social Audio will Become Popular
A survey claims that brands are planning to invest in audio-only content in the future. They will plan to host audio live streams. The content might be in the form of an audio clip. However, this content strategy still needs lots of expertise and time to become a trend.
Paid Advertising Will Dominate
Brands will prefer to invest in paid advertising when their organic reach will decline. Paid advertising will become a necessity due to the high competition on Facebook and Instagram. As there are many ads in these channels, brands will struggle to get organic reach, and thus paid advertising will become a necessity.
Augmented Reality Will Become Popular
Social media will adopt augmented reality (AR) and virtual reality (VR) in the future. Users will demand a more engaging and better experience in the future due to the growth of these technologies. Augmented reality changes the way things actually look and make them look better, Brands will leverage AR to provide better shopping experiences to their customers.
Influencer Marketing Will Grow
Brands are taking help from social media influencers to promote their products or services. Social media influencers are paid to promote brands. Brands find investing in influencers less expensive compared to running paid ad campaigns. Brands are working with many influencers to get high engagement and reach new audiences.
Social Media will be Used for Customer Service
Many brands are leveraging social media networks as platforms for delivering customer service. Brands are doing this because many customers are trying to reach out to them for any queries or services through social media channels. Brands started responding to customers on social media and social media channels become a way to deliver customer service.
Personalization will Become Key
Brands are customizing social media ads for as many target segments as they like. Social media channels are providing advanced targeting and customization facility to marketers to show the right ads at the right time to the right people. When users click on ads, social media channels understand the preferences and behavior of that user and show ads based on that. This trend will become popular in the future.