Your company expects a decent return on investment in a fair amount of time, just like any other business. Obviously, the notion of a “fair amount of time” differs from one company to the next. Would you consider a four-month increase in total monthly leads a realistic period of time? We certainly would! This case study will explain how our digital marketing strategies have helped our customers grow online traffic, social media engagement, and lead generation despite the industry’s normal slow season. A healthy and well-cultivated lead generation plan may help cosmetic surgeons attract more quality leads and, as a result, more business. People today have varied feelings about cosmetic surgery. As a result, gathering patient leads might be difficult. Below discussed are some of the tricks we use to generate quality leads for cosmetic surgery.
Tricks for effective cosmetic surgery marketing
Proper targeting and use of effective search engine optimization techniques as well as other digital marketing strategies are the keys to generate quality leads for cosmetic surgery.
● Cosmetic Surgery Advertising That Attracts
One of the most effective ways to develop an attractive advertising strategy is to eliminate any worry or concern that potential clients may have by using facts and proven outcomes to build trust and interest. Higher Visibility acknowledges that advertising may be costly and frequently yields little to no returns if done incorrectly. We are experts in our business, and we know how to run focused ads that attract the correct customers. We use these skills to help cosmetic surgeon yield maximum leads and engagement.
● SEO for Cosmetic Surgery Practice
SEO is a crucial element of every effective digital media campaign. To market effectively, cosmetic surgeons must understand industry keyword research and consumer personalities. We provide many SEO services to assist your website gain more visibility and relevancy. Your website, after all, is just as important as your physical business. People are increasingly turning to the internet to research products and services. People use Google and other search engines to help them get around. When it comes to lead generation, having a solid SEO plan in place is essential.
● Engaging Plastic Surgery Web Design
Your website functions as your shop in today’s world. Do you want to discover why having a website is so beneficial? Because visitors to your website already know what they want and are simply acting on their choice by studying techniques to discover the greatest fit. This means you’ll need a website that’s built to make a positive first impression on people considering breast augmentation, liposuction, and other cosmetic procedures. When it comes to lead generation, having a solid and professional website design for a cosmetic surgeon is essential.
A cosmetic surgery practice in Delhi is one of our clients. The surgeon is not new to cosmetic surgery; he has been performing regular cosmetic surgery for many years.
Cosmetic surgery lead generation is somewhat different from business development for a traditional surgical practice. For traditional surgery, patients are referred by their insurance company or family doctor to the surgeon, so minimal marketing is required. That’s definitely not the case for a new cosmetic surgery practice — new practices need to implement a substantial amount of marketing to build their business.
After hiring us as their website designing company to build their professional website, they wanted us to set up their social media accounts, PPC advertisements, call monitoring, Google local business profile, and patient rating sites. We developed an ongoing inbound marketing retainer once the setup process was completed, which includes:
- Social media posts to their social media accounts such as Instagram and Facebook and many more
- Monthly metrics review and analysis
- Ongoing PPC advertising
- Ongoing Facebook ads which include page likes campaigns boosted post campaigns, and monthly rotating lead generation campaigns
- Building out marketing automation workflows
- Ongoing marketing strategy and consulting
We usually inform our clients that they should expect to see substantial benefits and Results in a new engagement after 6-12 months, but we were pleasantly delighted to see results much sooner in this case. Within a few months, we started to observe a tremendous increase in all important categories. The results we observe are:
Web traffic increased.
Website views increased in a short period of time, resulting in maximum lead generation.
Social media reach increased.
Their social media audience grew throughout that time, with the majority of that coming from Facebook and Instagram, allowing them to receive maximum exposure.
Lead generation increased.
Also, one of the most essential key performance indicators, lead generation, grew significantly during that time period.
Digital Marketing For Cosmetic Products
Here are some of the latest digital marketing strategies for Cosmetic Youtube videos that help them to gain maximum benefits for your business.