You may have an idea about how to get prepare for an interview. You may have an idea about how to pick a clean and appropriate outfit and how to stay updated with the company through thorough research.
If you are new to this industry, interviewing for a digital marketing job can be a daunting experience. Even the most experienced digital marketing professionals can get nervous when interviewing for a new job. But we have a solution for you to beat this nervousness. Below, we have listed 7 tips that you can use to impress potential employers and make yourself a serious candidate for the digital marketing job.
You should have an impressive CV that highlights your skills, credentials, and achievements. CV structures the topics of discussion for your job interview. Your CV should highlight the achievements that are most relevant to the job you are applying for. So, before you apply for a digital marketing job check whether your CV is perfectly tailored and structured for the position of digital marketing job you are applying for.
Research for the Company
Before going for an interview, research the company for which you are interviewing. You can search for the company on YouTube and look for press conferences, announcements, and presentations given by the company. It can give you more information about their current affairs and directions.
If a company is small or mid-sized, you can research the company’s senior management and look for media pieces along with interviews related to senior management. It can give you new development and directions for the company.
You can find the company’s Wikipedia page and make notes of new services or products or other offerings that you could talk about during the interview.
You can also check the website where the company’s previous employees have posted a review about their job experience with the company. Doing this can assure three things in you. First, you are familiar with the company. Second, it shows that you are a good researcher. Third, you can add more value to the interview process.
Despite knowing well about a company, it is possible to stumble upon unexpected questions. Unexpected questions can result in a bad answer that can ruin your job interview.
So it is important to prepare for at least some of the expected questions. Research on the internet about what are the most asked and common digital marketing interview questions. The result will give you some critical and common questions that an interviewer can ask you during an interview. Practice these answers before going to the interview. It will enable you to give clear, reasoned answers to the expected questions and boost your confidence for unexpected ones. So if an unexpected question is asked, you can answer them with confidence.
It’s Okay to not know About Everything
Digital marketing has several areas such as social media marketing, marketing automation, SEO, and many more. If you know most of the areas of digital marketing but are a little shaky in one area, don’t worry. It is okay not to know everything about digital marketing. If an interviewer asks about that particular area in which you have little knowledge, you can simply answer “my previous roles haven’t allowed me to explore this area, but I have gained knowledge about this via blogs, podcasts, and videos. The interviewer will appreciate your honesty and initiative to learn more.
Presently many employers use social networks such as Twitter and Facebook to screen candidates either before or after the job interview. You need to perfect your social media presence before going to the interview. You can adjust your privacy settings in your Facebook account so that anything apart from your name and location is invisible to nonfriends. You can scan your Twitter account and delete any tweet that could affect your reputation. Also, check your LinkedIn profile and keep it up-to-date and reflective of your current skills. Make sure you have a positive reputation on social media networks.
Demonstrate Your Experience
The experience of the candidate is also a crucial basis for selecting an interview by the employers. So, whenever possible use your interview to showcase your experience. For example, when the interviewer mentions how you solve a particular problem or overcome a challenge, you can answer then by highlighting a specific example of how you have solved a similar problem in the past. Be specific with exact statistics and figures while mentioning your past achievements.
Apart from these above-mentioned steps, remember that the traditional interview rules still apply in a digital marketing job interview. For example, you need to be polite and introduce yourself to everyone you meet intending to make a good impression. You need to dress well and arrive for the interview on time. You need to avoid bad habits and focus on your great posture and eye contact. Hope this blog helped you to crack your interview.