Pest control is one of the popular services and it has expected to expand greatly in the future. The increasing number of residential and commercial real estate projects is one of the main reasons for its growth. As the demand for pest control is increasing, many pest control companies are being launched. So, the competition is rising in this industry. Companies require a strategic approach to market their services.
In this blog, we have highlighted digital marketing strategies that a pest control company can use to promote its services and stand out in the competition.
Build a Website
First impression matters and so in the pest control business also. To make a good impression on your customers, you may give uniforms to your technicians. You may use some nice branded tools and machines. A well-designed website also helps in improving the first impression online.
A website is always a platform for first interaction where people know about you, and your company and book an appointment with you. The website works as a visiting card for your company. Therefore, you need a good website to promote your services. Make sure your website contains all the necessary information regarding what services you offer, what are your charges, the locations you serve, etc. . You can also add a customer portal, value-building statements, resources like blogs pest library, etc, customer reviews, and link to social media sites.
Search Engine Optimization
After creating a website, you need to optimize it. Your website should support easy navigation and should be user-friendly. Make sure your website is fast while loading, secured and mobile–friendly. You need to optimize title tags and meta descriptions on all web pages. Besides, you also need to focus on webpage content quality, quality backlinks optimized images ad schema markup to optimize your website. These elements help your website rank higher in the search engines so that you can be more visible to your potential customers.
Local SEO enables you to show up for local search queries and in Google local map listing. So, you need to improve your local SEO. For this, you can optimize your Google My Business (GMB) page with a high number of 4 and 5-star reviews. You also need to ensure that all information like name, address, and phone number are included in the GMB account.
Google My Business
Have you created a Google My Business page for local SEO? If yes, then you need to optimize it so that your potential customers can find your contact details, business hours, location, and customer reviews easily. You can optimize GMB by updating your company’s categories and description, online booking facility, company’s photos, current offers and discounts, and frequently asked questions with answers.
Be included in Other Search Listings
Besides getting listed in Google My Business, you also need to get enlisted in other relevant local directories and listings such as Yelp, Facebook, HomeAdvisor, and Facebook.
Modern customers tend to research before availing of any product or service. You can start blogging and share informative content with homeowners and business owners who crave information. By doing so, you can turn them into leads.
Also, your blogs can drive significant traffic to your website. Make sure your blogs are useful and informative for the target audience. You can share information about recent news and events related to pest control, some DIY tips to get rid of some undesirable insects, or make educational videos on YouTube. It can represent you as an expert in your niche that can generate leads for you.
You can try Pay-Per-Click ads which is a type of advertising in which you need to pay whenever your ad gets a click. It works wonders as PPC ads appear on the top of organic search results. It can also be used for remarketing in which ads are displayed to people who have already visited your website. PPC ad campaigns can be turned on and off anytime. It is highly measurable so you can increase or decrease your ad budget according to that.
Social Media Marketing
At present, the majority of people are using social media to get connected. You can leverage social media platforms and promote your services. You can run paid ads, earn reviews, drive traffic to your website, raise awareness about your products and services, give your brand a personality, and show that you are a company with friendly services and real employees. As many people use social media channels, you can make your company visible to them. You can also engage and communicate with them that can generate qualified leads.
Hope the above information has helped you. You can try the above-mentioned digital marketing tips and strategies to promote your services. If you are worried about how to apply these strategies, you can contact an efficient digital marketing consultant who can help you in your business promotion and lead generation.
Digital Marketing for Pest Control
Here are the top 9 digital marketing strategies for Pest Control. Follow these latest digital marketing strategies to gain maximum benefits for Your Business.