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1. Lead Generation for Real Estate Lead generation is vital to the growth of any real estate business. Real estate agents utilize digital tools like Google Ads, social media marketing, and SEO to identify potential buyers or sellers, thereby converting inquiries into profitable opportunities by attracting high-quality leads actively searching for property. Lead generation for real estate focuses on gathering information from potential customers. These strategies not only improve your ROI, but they also ensure that your marketing efforts are directed at people who are most likely to engage with your business. 2. Why Lead Generation is Important for Real Estate Agents? Generating leads is very important for real estate agents to keep their business fresh and maintained. Real estate is highly competitive, and agents need constant flow to grow their sales pipeline. Lead generation for real estate doesn’t just allow for the identification of loyal buyers and sellers who are actively seeking property. Without some lead generation strategies, agents can struggle to connect with interested parties, missing out on valuable sales opportunities. The right lead generation ensures you reach the right audiences, which helps you build long-term relationships with clients and close deals quickly, which is essential in the continually evolving real estate market. 3. Top Real Estate Lead Generation Strategies Effective online promotion for real estate can greatly boost local generation efforts. Some can include customizing your website to rank higher for such top strategies as using Google Ads to improve search intent and creating attractive social media content. Applying for a property that attracts interested buyers by sending appropriate property listings and markets. Insights have been shown to be a powerful way to attract potential buyers. Along with this, content marketing through blogs, videos, and virtual tours helps educate and attract potential buyers. By taking advantage of CRM systems, real estate agents automate follow-up and improve lead conversion. 4. Digital Marketing Strategies for Real Estate Successful digital marketing strategies for real estate revolve around building a strong online presence through targeted campaigns. A well-optimized website is important for real estate, as it helps capture organic traffic and rank in local search results. Investing in online promotion through platforms like Google Ads and social media can attract high-intent leads. Keeping potential buyers interested through virtual tours, property showcases, and real-time market updates is also crucial.. Email campaigns and regular blog uploads are an effective way to generate leads. 5. How to convert leads into clients If you want to take your business a long way, then focus on building a good relationship with the customers. Any customer who visits your website for the first time comes with a lot of questions and confusion. Also, if you want to build a strong relationship with your customers, then do follow up with your old and new customers from time to time. Methods like email marketing, nutrition, and direct phone calls help in building connections and trust. Providing important content like market trends and property updates keeps you connected with the leads. Online promotion for real estate using crowded platforms like Google, Facebook, etc. for quality leads and conversions, etc. 6. Create a website The first step of a digital marketing strategy is creating a website that plays a crucial role in attracting visitors to your products. Make sure your website is beautiful and professional. When someone wants to buy a home or any other property, they expect it to be a beautiful and happy place. So, making a website engaging and attractive can help you attract more visitors. A website creates the first impression of your business. Make the website the right place for your visitors. You can do this by providing all the necessary information about a property or home that a visitor may want before purchasing it. You can take help from a website developer who can design a very engaging and attractive website for you. 7. Search Engine Optimization If you have created a website but it is not visible or it is not ranking on the first page of Google, then your website will not be able to generate leads for you. Therefore, you need to optimize it for search engines. Ensure that your website is mobile-friendly which means that users can open it from their mobile also and search for their desired properties. Besides, you can use relevant keywords in your website content that a user may use while searching for a property. You can also make your website user-friendly. This technique can help your website rank on the first page of Google which makes you more visible and enables you to generate leads. 8. Social Media Marketing Strengthening online presence through social media platforms is a crucial technique of digital marketing strategy. You can promote your products on popular social media platforms and encourage social selling. You can interact and engage your target customers through social media platforms and also run advertisements such as Facebook ads, Instagram ads, etc. You can improve awareness about your product among the target customers. Social media channels can be a great tool to generate leads as advertising on these platforms can enhance your reach to the maximum population. 9. Content Marketing New property buyers look for informative content as they want to learn as much as they can about a property. They look for information like how to buy a home, where to buy it, and who is the best agent or company to make a deal with.  Also, buyers and sellers look for big real estate websites to find properties as per their desire. Therefore, to attract potential customers you need to have outstanding content. Make sure your content is informative that offers high value to the readers. You can create neighborhood pages and guides for a property, a virtual tour to help increase engagement, webinars, podcasts, infographics, and blogs. You can share content on your website or in the email newsletter. Make sure to add relevant keywords in your content so that it can rank higher, and more

The demand for home improvement services is increasing nowadays. Homeowners are looking for changes, repairs, or renovation and only a professional can take care of these needs. Do you offer home renovation services? Are you looking to promote your business? if yes, then this article can be helpful for you. Digital marketing for home renovation services can be the best solution for you, if you want to enhance your brand awareness and get more clients, It is affordable and effective. Digital marketing techniques can make you visible on digital tools and people can easily reach you online. Now, you may have a question about how to promote home renovation services through digital marketing services. In this blog, we will guide you on how to market your home improvement business by using digital marketing techniques. Let’s have a look. 1. Create a Professional Website A website creates the first impression about your business in the target customer’s minds. It is the place where customers know about you and your business. So, website development for renovation services is an important strategy of digital marketing. You need to develop a professional website in which you include all the important information that a renovation-seeker may want before booking your services. Make sure your website is up to date and facilitates clear communication. Each page of your website should serve a clear purpose. Ensure that your website is attractive and engaging. Besides, your website should be responsive which means it should be adjustable on any device whether a computer, laptop, or smartphone. If you need any help in website development, you can hire a professional website developer. 2. Search Engine Optimization (SEO) Search engine optimization for home improvement services is another very important technique of digital marketing. SEO techniques help the website rank on the first page of Google search engine result pages (SERP). If your website ranks on the first page, you will be visible to more and more people and get more bookings. SEO techniques include some strategies like including phrases and keywords in the website content, improving the loading speed of a website, ensuring that the website is user-friendly and easy to navigate, optimizing meta titles and meta descriptions, and many more. Don’t hesitate to take help from an SEO expert. 3. Local SEO Local SEO makes you visible in local searches and helps you grow within the city, town, or suburb. Google also promotes serving searchers’ results within their local area. So, ensure that your company is listed in Google Maps. You also need to get enlisted in Google My Business (GMB) and include all relevant information such as contact details, working hours, and website link. GMB page also helps you to get reviews for your services. Positive online reviews on Google can help you get more clients for home improvement services. 4. Presence on Social Media The power of social media cannot be underestimated. Social media for home improvement services has the potential to reach the maximum audience and increase brand awareness. Social media is the place where people can connect with you and know about your services. So, make sure you have a business account on all popular social media channels such as Instagram, Facebook, and LinkedIn. You can post attention-grabbing images and videos of your services on social media pages. You can also communicate with potential clients and respond to their queries in the comment box. An active presence on social media can represent you as an expert professional that can bring you more clients. 5. PPC Campaign You can also go with pay-per-click ads which is an online advertising model where advertisers run ads that appear on the top of SERP. Advertisers need to pay whenever their ads get a click. PPC for home improvement services is an effective strategy that offers instant results and improves your visibility. It also improves your website traffic and helps you to get more clients. Make sure you use relevant keywords and phrases in your ads. 6. Content Marketing A well-structured content dominates the online world. You can go with content marketing in which you need to share informative blogs and videos to drive traffic, generate leads, and educate your customer regarding renovation services. Content marketing for renovation services also works as an SEO technique as Google encourages quality content that is relevant to users and ranks that content well on SERP. You can post your content on your website as well as social media pages to engage your audience, increase trust, boost brand credibility, and clear common doubts regarding home improvement services.

We have noticed in the past few years that organic reach on Facebook is declining due to algorithmic changes in Facebook. The marketers have realized that and started investing in paid Facebook ads. Facebook introduced new algorithm rules to prioritize the relatable content to the news feed of users. This decision worsens the visibility of brands. Marketers felt difficulty to gain organic engagement for their content. What is Facebook Organic Reach?  Facebook organic reach shows the number of people engaged in your content without being paid. There are many factors to gain better organic reach on Facebook. Some of which are quality of content, the popularity of brands, and frequency of posting. Why is Organic Reach Declining? Marketers feel frustrated when they know that their content is not reaching organically to the target audience. Facebook is the most effective channel for marketers but the things which were working earlier are not working anymore on Facebook. Do you want to know the reason? Due to various scandals related to privacy, Facebook claimed itself as a social channel more than a marketing platform. It resulted in the reduction of the visibility of the contents of brands on Facebook. From the research, it has been found that there are two factors causing the decline of organic reach on Facebook. A first factor is the large number of users. Facebook has a huge number of users, and a large number of contents is shared every hour with these users. So, it is difficult for Facebook to show all content to all users. Facebook also cannot absorb a huge number of contents. As a result, the organic reach of content feels difficult to survive. Another reason is that Facebook displays the most relevant content to the users. In order to do this, Facebook removes content with undesirable quality or spam, so that it can display high-quality posts to users. Is Organic Reach Dying? Though low, marketers still have hope for Facebook marketing. There is quite significant growth in competition. Everyone wants that their content is displayed in users’ news feeds. This caused a fall in the engagement rate. So, even though there is little hope, marketers have still a good chance of getting a good organic reach for their content on Facebook. What is Working and What is not Working? According to research conducted by Data-box, more than 50% of marketers think that video marketing leverages more value. Rest thinks opposite of that. It means that marketers believe that videos are more engaging than images. But sharing the link of the video of YouTube will not help marketers to gain engagement on Facebook. Facebook and YouTube are tough competitors. So, it is obvious that Facebook will not promote any content from YouTube. So, it is better to upload video content natively on Facebook. In this way, more engagement and organic reach can be gained What You Can Consider to Gain Engagement? Though organic reach for Facebook is declining, there is still little hope or marketers to gain that. Marketers can consider the following points to gain engagement. Meaningful Content Facebook considers meaningful content that is most relevant to its users. If you are posting content absurdly and not engaging with the desired audience, then gaining enough engagement for your content would be difficult for you. You need to engage in your own content more often to improve the visibility of your content. More Comments Posts having more comments could have more visibility on the news feed of Facebook. Facebook has updated its algorithm to display the post which has more comments as the high number of comments indicates that the content is more engaging. So, to promote more engaging content, Facebook has changed this algorithm. Therefore, marketers can put effort to increase comments on their content. To do this, they can include questionable captions in the post so that viewers can be pushed to answer them. The more marketers encourage viewers to comment on the post, Facebook will consider the post more engaging and display it organically in the newsfeed of users Get Verified Having a verified account indicates that Facebook has identified your profile or page as a public figure or brand. Facebook gives privilege to these verified accounts to make their content more visible. Verified accounts have more chance to get organic reach. Final Thoughts It can be brief that it is true that organic reach on Facebook Is declining. However, it cannot be said that it is dead, or it will be dead in the future. The decline in organic reach is just because of a few changes in the Facebook algorithms. These algorithms are good for marketers if they are reliable and trustworthy brands. These brands have more chances to gain organic reach through Facebook marketing.

Google is a very powerful tool to drive organic traffic for your content. Everyone wants their content to get first-page ranking in Google search results as the majority of people do not click on the second page. It is not at all affordable to rank on the second, third or fourth page because you won’t get the desired clicks and traffic. Getting ranked on the first page of Google can improve your visibility, generate more leads, engage more people, drive website traffic and build an audience base. But many website owners do not know how to rank on the first page of Google for the best keywords. There are many bloggers and website owners who smartly optimize their content to rank high. The competition to get a ranking is high. But you should not give up. There are a few methods that you can apply to get a first-page ranking in Google. Consider your Keywords At first, you determine which search queries should answer your website’s content. You need to select the right keywords for your business. A different set of keywords should be targeted for each page on your website so that your website pages do not compete with each other. Make sure you include the intent of buyers and information intent in your keywords. You can use the free keyword tool to get an idea about which keywords should be used. Tell Google About Keywords Google crawls web pages, ranks millions of pages, and stores them in an index. It scans through its index to produce relevant results for users. You need to make it easy for Google to scan and retrieve your site easily. You can do this by inserting keywords in the following places: Meta Title The meta title appears at the top of the page as a header. It appears as the title of the page’s listing in Google search results. Every page or blog post of the website has a meta title.     Meta Description The meta description shows up below the title in Google search results. It tells Google what the page is all about and gives searchers an idea about what they can expect on the page if they click it. Using the right keywords in meta description helps Google to display your business on the right page for the right searchers.   URL Your URL contains the domain name. Including keywords in the URL helps Google identify what the page is all about. A clear URL containing the title of the page that has the right keywords is more appealing to users and suitable for first-page ranking. Alt Tags Google sees those images that have alt tags or text alternatives. Include keywords in alt tags so that Google can detect the relevancy of the page and rank it high. Write for Humans The body of the content should also include keywords. These keywords should be naturally inserted in the content and should not be used excessively. The key to getting ranked on the first page of Google is providing trustworthy, informative, useful, and easy-to-read content so that your target audience can be engaged and come back for more information. It should be written conversationally. The page needs to provide the information that searchers are trying to obtain apart from relevant keywords. Emphasize Location Targeting location-based queries is another free way to get ranked on the first page of Google. Ensure that your website visibly specifies your city and geographic area, through your contact page and service pages, and blog post. When users search for your company in your city, Google will show your page as a “near me” search result. Even if a user does not insert a specific location in search queries, Google will still show geographically relevant results based on the IP address. Optimize for Mobile Google prefers mobile-friendly websites. In fact, all websites are indexed by mobile-first indexing. This is because many people are using mobile for Google searches more than laptops and computers. Maximum local searches are performed on mobile. Google does not respond to websites that are not mobile-friendly. So, ensure that your website offers a seamless experience to mobile users. User Experience Apart from being mobile-friendly, it is also important to make your website user-friendly and appealing. A website with a good navigation facility and a clear call to action can enhance the user experience. Also, answering the most immediate questions of users will keep users on the website for a longer time and they will more likely to come back later. Google notices it and considers it as a ranking factor. Though getting a ranking requires a lot of hard work and patience, its rewards make it all worthwhile. We have mentioned easy and simple steps to make your website rank higher. You can also contact an SEO consultant who will provide you with some more ideas about how to rank higher To optimize every aspect of your website, check out our Ultimate Website Audit Checklist (with an Epic 6-Tab Google Sheet).

You may have an idea about how to get prepare for an interview. You may have an idea about how to pick a clean and appropriate outfit and how to stay updated with the company through thorough research. If you are new to this industry, interviewing for a digital marketing job can be a daunting experience.  Even the most experienced digital marketing professionals can get nervous when interviewing for a new job. But we have a solution for you to beat this nervousness. Below, we have listed 7 tips that you can use to impress potential employers and make yourself a serious candidate for the digital marketing job. Outstanding CV You should have an impressive CV that highlights your skills, credentials, and achievements. CV structures the topics of discussion for your job interview.  Your CV should highlight the achievements that are most relevant to the job you are applying for. So, before you apply for a digital marketing job check whether your CV is perfectly tailored and structured for the position of digital marketing job you are applying for. Research for the Company Before going for an interview, research the company for which you are interviewing. You can search for the company on YouTube and look for press conferences, announcements, and presentations given by the company. It can give you more information about their current affairs and directions. If a company is small or mid-sized, you can research the company’s senior management and look for media pieces along with interviews related to senior management. It can give you new development and directions for the company. You can find the company’s Wikipedia page and make notes of new services or products or other offerings that you could talk about during the interview. You can also check the website where the company’s previous employees have posted a review about their job experience with the company. Doing this can assure three things in you. First, you are familiar with the company. Second, it shows that you are a good researcher. Third, you can add more value to the interview process. Practice Answering Despite knowing well about a company, it is possible to stumble upon unexpected questions.  Unexpected questions can result in a bad answer that can ruin your job interview. So it is important to prepare for at least some of the expected questions. Research on the internet about what are the most asked and common digital marketing interview questions. The result will give you some critical and common questions that an interviewer can ask you during an interview. Practice these answers before going to the interview. It will enable you to give clear, reasoned answers to the expected questions and boost your confidence for unexpected ones. So if an unexpected question is asked, you can answer them with confidence. It’s Okay to not know About Everything Digital marketing has several areas such as social media marketing, marketing automation, SEO, and many more. If you know most of the areas of digital marketing but are a little shaky in one area, don’t worry. It is okay not to know everything about digital marketing. If an interviewer asks about that particular area in which you have little knowledge, you can simply answer “my previous roles haven’t allowed me to explore this area, but I have gained knowledge about this via blogs, podcasts, and videos. The interviewer will appreciate your honesty and initiative to learn more. Online Presence Presently many employers use social networks such as Twitter and Facebook to screen candidates either before or after the job interview. You need to perfect your social media presence before going to the interview. You can adjust your privacy settings in your Facebook account so that anything apart from your name and location is invisible to nonfriends. You can scan your Twitter account and delete any tweet that could affect your reputation. Also, check your LinkedIn profile and keep it up-to-date and reflective of your current skills. Make sure you have a positive reputation on social media networks. Demonstrate Your Experience The experience of the candidate is also a crucial basis for selecting an interview by the employers. So, whenever possible use your interview to showcase your experience. For example, when the interviewer mentions how you solve a particular problem or overcome a challenge, you can answer then by highlighting a specific example of how you have solved a similar problem in the past. Be specific with exact statistics and figures while mentioning your past achievements. Apart from these above-mentioned steps, remember that the traditional interview rules still apply in a digital marketing job interview. For example, you need to be polite and introduce yourself to everyone you meet intending to make a good impression. You need to dress well and arrive for the interview on time. You need to avoid bad habits and focus on your great posture and eye contact. Hope this blog helped you to crack your interview.

Are you a loan officer? Are you associated with loan providing company? Do you want to generate leads for business loans? Are you confused about how to generate leads for business or personal loans? If yes, then we are here to solve all your queries. Digital marketing is an efficient way that you can use to promote your loan services and generate leads. Digital marketing is the modern form of technology-driven marketing in which digital tools are used to reach the target audiences and promote loan services.  Digital tools also offer services for online lending that make the services more convenient. Digital marketing for loan services has the potential to reach the maximum number of people to educate about your loan services and promote them. Now, you may have questions about how digital tools can be leveraged to promote loan services. In this blog, we will highlight how to promote loan services by using digital marketing techniques. Search Engine Optimization (SEO)  If you are new to the loan services industry, create a website and include the company’s locations, addresses, emails, working hours, and contact details. If you already have a website, apply SEO techniques to the website. SEO techniques help a website rank higher in organic search results so that whenever people search for any financial institution or loan services, they will find your website first. Make sure to use relevant keywords on each page of your product such as a page for commercial loans, a page for business loans, a page for personal loans, etc. Ensure that your website is mobile-friendly which means anyone seeking a loan can search for you through their mobile. Besides, you need to optimize page titles and meta descriptions, optimize images and build internal linking to help the website rank well. Content Marketing Content is vital in digital marketing. It includes blog posts, content on landing pages, infographics, and press releases on third-party sites. When creating content, make sure it contains all relevant and important information that customers are interested in. Make sure your content is of high-quality that and has the potential to generate customer conversion. You can increase brand awareness online through blogging. Blogs represent that you are an expert in your niche and create a positive perception in the target customer’s minds. You can educate your readers about credit scores, loan types, and debt collection through your blogs. You can also create blogs to guide customers through loan services. Using important and relevant keywords in your blog can help it to rank higher in the Google search result pages that drive traffic to your website. Video Marketing You can create informative video content and promote it on your YouTube channel or any other social media channel. You can also post videos on your website to generate leads. Your video should be focused on what you offer, what people work here, and how everything is done in the office. You can also post videos highlighting reviews of the existing clients and guiding the target audience about how to apply for a loan and interact with loan services. Social Media Marketing Social media marketing is a powerful strategy to drive more traffic to your website. You can consider various popular social media channels such as Facebook, Instagram, LinkedIn, and Twitter for social media marketing. You can post useful and informative content, videos, infographics, and images on social media pages. Your goal should be to create trust in your agency and build loyal relations with your customers through social media marketing. Make sure to schedule the time of your post. Online Advertising You can also go with paid online ads that can add more value to your marketing campaigns. You can choose social media channels such as Facebook ads, Instagram ads, etc. You can also go with search ads on Google in which your ad appears at the top of the search results and attract more clients. Make sure to add keywords in your ad text, a call to action, and an image describing the product in detail. You also have a choice to run a remarketing campaign in which ads are displayed to customers who have shown interest in your loan services. You can also publish your paid articles, paid banners, ads, and news on the business news website. Paid ads are very effective and offer instant results. However, you have to be strategic while investing in paid ads to gain higher returns on investment. Email Marketing Email marketing is another way to promote your services. You can target existing customers and potential clients by sending a series of emails to educate them about new offers and products. You can personalize your emails by sorting customers based on their income, job position, banking habits, marital status, and others. You can use marketing automation tools to send emails and use CMR software to track the effectiveness of emails.     

Are you a business owner? If yes, then you know marketing is important for the success of your business. The traditional way of marketing like television, billboards, and print ads is expensive whereas digital marketing is quite affordable and reaches huge audiences. At present, shoppers expect to shop, transact and communicate online. So, if brands are not available online, they may lose many customers. Just having a website and business page on social media platforms is not enough. You need to implement certain strategies to leverage digital channels for the benefit of the company. So, it is very important to learn digital marketing techniques.  In this blog, we will highlight why you should learn digital marketing. Let’s have a look. 1. Cost-Effective Traditional marketing like television advertising, billboards, and print ads is quite expensive. You need to hire an advertising agency to do the marketing. Small firms cannot afford traditional marketing due to limited resources.     However, digital marketing is less expensive. Learning digital marketing techniques can save the company’s budget and you can get higher returns on investment. 2. Increase in Brand Loyalty Learning digital marketing can improve brand loyalty for your company. You can increase brand exposure to new clients. Every entrepreneur wants to build a loyal customer base. Learning digital marketing can help them in building a loyal customer base. Customers want to interact with the company through digital channels. When business owner learns digital marketing techniques, they can easily communicate with them and build a loyal customer base. 3. Higher Revenue Digital marketing can help you generate leads and build a client base. As a result, the sales and revenue of the business can be increased. If you learn digital marketing techniques, you can generate more leads for the business and your business will gain higher revenue. 4. 24/7 Business Promotion If you learn digital marketing, you can promote your business 24/7. The online assets such as website, social media profile, and so on will work for you 24/7 and will be available for customers all the time. Learning digital marketing will enable you to apply digital marketing techniques appropriately and you can generate maximum benefit for the company by properly leveraging digital tools. 5. Understand Returns in Digits In traditional marketing, you cannot calculate which promotion provides more advantages. You cannot understand whether the newspaper is more effective or print ads are more effective. You also can’t assess where your customers come from and what is the age group of your interested customers. But learning digital marketing can help you to understand how many customers expressed interest in buying your product, how many individuals come back to buy your product a second time, what is the age group of your customers and where your customers are coming from. The information can help you to develop a better digital marketing strategy for your company that will be more effective and helps the company to achieve its marketing goals efficiently. 6. Higher Return on Investment Learning digital marketing enables you to achieve a higher return on investment. You can easily track where your customers are coming from. Besides, you can also track the effectiveness of digital tools based on key performance indicators. The data can help you to develop the right strategy that can generate the maximum benefits. You can achieve higher returns on smaller investments. 7. Targeting Audience Digital marketing enables you to target the right audience. If you learn digital marketing, you can understand the needs of your target audience and connect with them. In fact, when you run ads on Instagram, and Facebook, you can target specific audiences. Learning digital marketing can help you understand who your target audience is and how to reach them efficiently. 8. Business Expansion Learning digital marketing can enable you to expand your business beyond local and national borders. If you know digital marketing techniques, you can efficiently promote your business beyond local and national borders which can expand your business. 9. Social Media Marketing You may create social media page for your business on your own but you cannot get the desired traffic if you don’t know digital marketing techniques. Learning digital marketing can enable you to leverage social media pages for the benefit of the company. You can use social media channels in the right way. Conclusion You can create your company’s website on your own. You can also create social media page for your business. But you cannot gain the desired traffic on your website and social media page if you don’t know digital marketing. Therefore, learning digital marketing is essential as it enables you to develop the right strategy to get the maximum benefits for your company.          

Do you want to get Google Ad certification ? In this blog, we will help you to learn how to get Google Ads certified in a step-by-step guide. Google Ad certification is very important for marketers. It is a standardized way to demonstrate a certain level of knowledge. But first, let’s understand what Google ad certification is. What is Google Ads Certification? Google identifies marketers as experts in online advertising through the Google ad certification process. Marketers get a personalized certificate after passing the ad certification exam. If a marketer is affiliated with the company, they can contribute to the Google partner credentials of the company. Google Ads certification program has emerged over the years like other products, initiatives, and properties of Google. It is a separate program that charges a cost while taking exams. After the creation of the Google Partners Program, the Google Ad certification process has changed. It evolved further with the relocation to the Google Academy for Ads in 2018. Individual certification works in the same way despite the rebranding of Google Ad Words to Google Ads as training content and exams are almost the same. But it is not connected to Google Partners Program as it has emerged as a separate platform. Recent changes over the years in Google Partners Program and Google Ads certification program can be confusing for students and individuals. Google Ads Certification has turned out to be an expected or minimum requirement even for search marketing roles at entry-level for corporations and agencies over the years. It is important to invest time in the training program. In the Google Ad certification process, having a minimum level of subject matter exposure from Google is more specific compared to what a textbook from school can offer on how Google Ads works. More importantly, there’s value in being able to affiliate with that individual who is already certified with the company’s Google Partner account. How to Qualify Google Ad Certification Course Google Ads certification process may be confusing when doing it for the first time. Now..let’s walk through the step-by-step guide to learn how to get Google Ad certified Step 1: Select or Create a Google Account At first, you determine the appropriate Google account that you will use for your certification. If you work for an organization or an agency, you will require to use your work email address. If you’re an individual and doing the certification on your own, you will require having a Google account. It may be a Google account or a Gmail account. It may be tied to your personal email account or the email account that represents you publicly. If you don’t have an email account, you can create a new account at http://accounts.google.com easily. Step 2: Get Started in Skillshop After the creation or selection of your Google account, ensure that you are signed out of any other Google accounts as it can create confusion or login challenges if you are signed in into multiple accounts. After signing in to the account that you want to use for your certification process, go to https://skillshop.exceedlms.com/student/catalog/list?category_ids=53-google-ads. Here you will find the list of certifications that you want to earn. You need to select among them. It may be Google Ad Display Certification,Google Ad Search Certification ,  Google Ads Video Certification, Shopping Ads Certification, and many more. There is a brief overview of each specific certification. When you decide which certification you want, click on the Get Started button. Google may require an authentication process of your Google account one more time. If you are visiting Skillshop for the first time for the certification process, you will see terms of service to accept. After the authentication process, you need to share your account certification status with your company and Google Partners account In case, you have not affiliated with a company or not a Google partner, select “No”. Step 3: Prepare for Exams Google provides basic education and more extensive training. Training content is attached to each of these specific certifications. You need to plan and invest at least a few hours to undergo the training for the content specialization. Going through modules is essential despite having a deeper knowledge of ad campaigns. Make sure you don’t skip the training content if you don’t have a moderate level of Ads experience. Step 4: Pass the Assessment You need to pass the assessment to get certified in any of the respective certification specialties. You can stop with one specialization or continue with additional specializations. It is completely based on the requirement of your desired credentials. If you are not able to pass the exam, Google will grant a waiting period before you can retry.  

The number of social media users is increasing day by day. In 2017, the number of social media users was 2.5 billion. The number of social media users is going to rise in the future. Social media has become so popular that people got addicted to it. In fact, it is the first thing that people check after waking up in the morning. Seeing this popularity and addiction, business leaders and marketers decided to use social media to connect with the target customers. However, due to the variety of content, the competition is very high. Business leaders and marketers need a well-planned strategy for social media marketing to reach the target audience efficiently and to stand out in the crowd. They need to be updated with the latest social media marketing trends to develop an effective plan for social media marketing. In this blog, we will highlight the latest social media marketing trends in 2023 so that marketers can develop an effective social media marketing strategy and gain maximum benefits. Let’s have a look. Smaller Networks will Become Popular Consumers will be more interested in advertising on smaller networks like Snapchat and Pinterest. Some research also claims that ads on smaller networks have more reach and lead to greater awareness and purchase intent, According to Google search trends searches for ads on smaller networks have increased. According to data shared by Pinterest Business, ads on Pinterest Business can yield twice the return on ad spend for retail brands, compared to other social media channels. Shoppers will Buy Products from Social Media Social media channels are continuously evolving as retail platforms. Shoppers will expect products to be available on social media and they will want to buy directly from social platforms. It has been expected that the social commerce industry will reach $80 billion in 2025. Brands will incorporate social commerce in their sales strategies. They will try to improve user experience on their social media pages as well as the website. Marketers will Connect With New Audiences Through Social Media The main goal of marketers will be to reach new audiences, nurture relationships with customers and improve customer service. However, previously the main goal was to increase sales and revenue for marketers. In the future, instead of using social media channels purely for advertising, brands will use them to foster deeper customer relationships. Video Content Will Dominate Video content will dominate the future of social media channels. Brands will incorporate videos in their content strategy. Short-term engaging videos will be preferred by potential buyers when deciding to shop. Social Audio will Become Popular A survey claims that brands are planning to invest in audio-only content in the future. They will plan to host audio live streams. The content might be in the form of an audio clip. However, this content strategy still needs lots of expertise and time to become a trend. Paid Advertising Will Dominate Brands will prefer to invest in paid advertising when their organic reach will decline. Paid advertising will become a necessity due to the high competition on Facebook and Instagram. As there are many ads in these channels, brands will struggle to get organic reach, and thus paid advertising will become a necessity. Augmented Reality Will Become Popular Social media will adopt augmented reality (AR) and virtual reality (VR) in the future. Users will demand a more engaging and better experience in the future due to the growth of these technologies. Augmented reality changes the way things actually look and make them look better, Brands will leverage AR to provide better shopping experiences to their customers. Influencer Marketing Will Grow Brands are taking help from social media influencers to promote their products or services. Social media influencers are paid to promote brands. Brands find investing in influencers less expensive compared to running paid ad campaigns. Brands are working with many influencers to get high engagement and reach new audiences. Social Media will be Used for Customer Service Many brands are leveraging social media networks as platforms for delivering customer service. Brands are doing this because many customers are trying to reach out to them for any queries or services through social media channels. Brands started responding to customers on social media and social media channels become a way to deliver customer service. Personalization will Become Key Brands are customizing social media ads for as many target segments as they like. Social media channels are providing advanced targeting and customization facility to marketers to show the right ads at the right time to the right people. When users click on ads, social media channels understand the preferences and behavior of that user and show ads based on that. This trend will become popular in the future.       

PPC stands for Pay-Per-Click. It is a crucial marketing strategy and one of the parameters to estimate an advertisement cost on various platforms. PPC manager run paid ad campaigns and make sure that the highest possible return on investment can be achieved through online marketing efforts. Candidates for this role should have expertise in driving traffic and leads through successful AdWords campaigns. They should have experience in using analytical tools such as Google Analytics, Tableau, etc. Selecting an efficient PPC manager can be challenging. So, in this blog, we have highlighted some interview questions to assess the skills of candidates for managing PPC. If you are an efficient candidate and want to appear for an interview for the position of PPC manager this blog can help you greatly. Let’s have a look at commonly asked questions for PPC executives. Q1: What is Pay Per Click and how does it work? PPC is a model of online advertising. It is used by multiple online platforms. It is a marketing strategy that is aimed at driving traffic to a website through search engines and partner sites. Businesses are charged only when a user clicks on the ad. Q2: What is the negative keyword in PPC? A negative keyword is a keyword that blocks ads from showing up in any other search queries that include them. Negative keywords limit ads from displaying irrelevant queries that won’t result in clicks or conversions. Q3: How to improve the quality score of the landing page? The factors that affect the quality score of the landing page are useful, original, and relevant content, smooth navigation and access, transparency between pages, and a low bounce rate of pages. Q4: Does PPC advertisement affect website ranking in search engines? No, Google and search engines rank PPC results and organic results separately. Search engines do not combine them. Q5: Do you know the limit of characters used for PPC ads? Expanded Text Ads should have 30 characters for Headline 1, 30 characters for Headline 2, and 80 characters for Description. Standard Ads have the limitation of a maximum of 25 for the headline and 70 for descriptions 1 and 2 combined. Q6: How can you improve conversion rates? The ads should be created in such a way that it matches perfectly with keywords. The ad should be created in themed ad groups so that the target users can be driven to the best landing page. Also, we can improve the conversion rates by improving the Landing Page Quality. Q7: Do you know the process of Google Auction? Explain it. AdWords displays a list of all keywords, when a user enters a search query, having an exact match, phrase match, or variation. Ads that are not eligible because of a different target country or are not approved will be filtered out from these ad sets. Then, only those with a high Ad Rank will display genuine results from the remaining ads. Q8: How to Calculate clicks and CTR impressions? When you divide conversions by conversion rate, you will get total clicks. When you divide the number of clicks by total impressions, you will get CTR. Q9: Can you tell me the name of a few of the Google Ad word Ad Extensions? Some common Ad extensions used in ad words are call extensions, location extensions, site links, mobile app extensions, offer ads, review extensions, communication ads, and social annotations. Q10: Mention different types of keywords There are four types of keywords, 1 . Research Keywords It usually contains the name of the product or service. It can contain one or two words. 2 . Consideration It describes a product or services a little and can contain two or three words. 3 . Purchase It has more than three words and is related to purchasing the product. 4 . Loyalty These are shorter keywords. Q11: What is Google Ad API? Google Ad API helps in developing an effective and accessible application that directly interacts with Google Ad words server. The main objective of developing this was to represent large and technologically savvy advertisers and third parties. Q12: What is an Invalid Click and how does Google determines it? Invalid clicks are unintentional, fake, and malicious software clicks. Google has developed algorithms and mechanisms to automatically detect and filter invalid clicks from the user account. Q13: What is Remarketing Audience and how to create this list? The users who visited our website are remarketing audience. We can add the users to the audience list by using the Google Remarketing ads tag on our website. Q14: How many keywords should I have per ad group? There is no definitive answer; nonetheless, the typical rule of thumb is less than 30. Twenty to twenty-five keywords are often suggested, however not every organization should use those exact quantities. You don’t need to attain that number for a good campaign, though it’s OK for you to have 20–25 keywords for each ad. Generally, how many keywords you should employ in each ad group will depend on the content of your ads, your target demographic, and the keywords they use to search online. When using keyword advertising, you should also take keyword quality into account. In every case, quality will prevail over number. So, 50 low-quality keywords are worse for your ad than 10 high-quality ones. With each advertisement you run, your “ideal” amount will change. Q15: How do I know if conversion tracking is working correctly?  For PPC advertising to be successful, accurate conversion tracking is a crucial component. You will be able to alter your campaigns for the best results by using this information to determine what is and is not working properly. Doing a transaction and examining the conversion records will show you whether conversion tracking is operating properly. With Google Analytics and Google AdWords, you can accomplish that as seen below. Google Analytics Go to Reports – > Real-time Select Conversions Open a new window, go to your website and make a transaction. Go back to