Technical SEO is the consideration beyond your content. It considers the structure of the website to assess whether it will provide the right information to search engines. Technical SEO translates the elements of your website into the language that search engines understand. Improving technical SEO is the first step of a complete SEO strategy. It is a vital element to get a ranking for your site in Google SERP. But technical SEO may be the most challenging part of SEO. In this blog, we will highlight a complete Technical SEO Checklist and considerations that should be prioritized to grow traffic, rank, and convert buyers.
1. Be Mobile-Friendly
Users search for information more on smartphones in comparison to laptops or any other device. Mobile has become the main source of information these days which means that your website must be mobile-friendly. Google considers a mobile-first indexing model. It means that Google algorithms look at the mobile version of the website primarily to rank it. It means that when it comes to SEO ranking, the mobile-friendly feature of a website matters the most. So if you are not already optimized your website for mobile, it’s time to do that.
You can do this in two ways. You can set up your website for both desktop and mobile by creating a website with responsive design elements. Your website will have only one HTML and URL and there will be a lesser risk of missed SEO opportunities. It is easier to monitor as changes are reflected in both versions of the website. Another way is to design your mobile site separately from your desktop site. In this process, you will optimize content specifically for mobile without changing anything on the desktop site. It can help you to target your mobile audience more effectively. However, our team suggests creating a responsive site.
2. Increase the Speed of the Site
Website speed is an important aspect of the website because when people try to open the website and it doesn’t load within a few seconds, they will move to another site. So, don’t encourage people to click on another site.
The website speed can be improved by optimizing the website image and videos by compressing them to make the size as small as possible. It can also be done by improving server response time by using speedy DNS providers and fast hosting services. The use of a single CSS stylesheet can also work. It is the most important term in Technical SEO Checklist.
3. Right URL Structure
URLs provide information to search engines regarding what type of content the page is going to serve users and what the page is all about. That is how Google choose sites to rank them. It means that you need to have a nice URL that includes your keyword. You can establish a site hierarchy to keep information organized so that your URL stays simple. Users will also find exactly what they are searching for, So, to make your site SEO-friendly, make the URL simple, include your keyword in it, and use a site hierarchy with a shallow navigation structure.
4. Site Security
Users are very cautious about cyber-attacks and cybercrime. They will never want an unsecured site to open on their computer and harm it. So, Google has prioritized secured websites while ranking.
You can increase the security of the site with HTTPS protocol and a secure sockets layer (SSL) certificate. SSL encrypts the link between a browser and your server. Websites with SSL are easy to identify because of “HTTPS :/” instead of just “HTTP :/”.
You can also choose a safe, fast and reliable website host. Be careful before selecting a free host because they are usually less secure with lower bandwidth and slower page load times.
5. Address Redirect Issues
Websites need continuous updates and redirect to keep your pages up to speed with all those updates. It is a major element in technical SEO because it tells search engines about changes that have been made to your website. It enables the search engine, and users, to give value to your new information and index it accordingly to the most updated version. When redirects are used incorrectly, a redirect can cause a loss of traffic to your webpage.
Technical SEO is an essential part of driving traffic to your website. Hopefully, the above-mentioned checklists have guided you well. If you want to learn more and optimize your website technically, you can contact us. We have high-skilled and experienced SEO consultants who can optimize your web pages technically so that you can get maximum traffic. I hope this Technical SEO Checklist helped you a lot in understanding all the technical SEO terms.