Are you looking for the best digital marketing agency for astrology promotion services? If yes, then you clicked on the right page. Astrology also needs to have a strong digital presence like any other business whether to promote any product or service or to increase brand awareness. The King of Digital Marketing’s Digital marketing services for astrology promotion can increase your leads and take the business to the next level. Traditional ways of marketing are not sufficient in this digital era. You need to have a strong digital presence where people are just a few clicks away from buying a service or product. Digital marketing is an avoidable process for any company. You can look for an efficient and reliable digital marketing agency that fulfills all the marketing needs of your company. King of Digital Marketing has proven experience in promoting astrology services and it is known as the best di   gital marketing company in the astrology industry. We have collaborated with many astrologers and improved their ranking, organic traffic, SEO, leads, brand awareness, and revenue using the latest digital marketing strategies. What is the Need for Digital Marketing for an Astrology Business? In this digital era, all businesses are highly dependent on social media platforms to grow digitally. People are also seeking social media channels and online markets to buy a product or service or to find a solution to their problems. Online shopping and online ticket booking for traveling are great examples. Similarly, people are also looking for astrology services online. So, if you want to reach audiences who seek online services, you can seek digital marketing services from our organization. Our company will provide you with the right and effective digital marketing services so that you can get the best results in less time.  What You Can Get from King of Digital Marketing   The best part of The King of Digital Marketing’s services is that it is budget-friendly. It means you can get better results with less investment. Our digital marketing services offer you everything from website creation to business promotion. Our high-skilled and efficient professionals will provide you with superior services to help you achieve your business goals. You can achieve a higher rank in search engine results and can get maximum website traffic that will enable you to reach your target audience to solve their problems. As a result, you can expect an increase in revenue and profit for your business, as said above. You can reach a huge number of audiences within and beyond national borders. Being the leading digital marketing company in Delhi, the King of Digital Marketing will take charge of all responsibilities to make your business grow as one of the top astrological service organizations. Our team of expert SEO professionals, skilled website developers, experienced social media managers, a lead generation team, PPC(Google Ads) manager, and YouTube experts will take your business to the next level digitally. We are committed to excellence, client satisfaction, and high quality. Why You Should Choose the King of Digital Marketing Services If you are looking for effective and dedicated services, then the King of Digital Marketing services can be your best choice. Astrology is a sensitive business that deals with people’s emotions and personal life. It needs to be handled with care and empathy. Our organization understands this and designs marketing strategies keeping this in mind. You can get the following advantages if you choose our organization, We provide high-quality effective services at a reasonable rate. So, you will get maximum benefit in lesser investment. We have a high-skilled team of professionals who are zero tolerance for poor services and quality. Our organization is committed to excellence, client satisfaction, and high quality. We have a vast range of digital marketing services including website development, SEO, lead generation, organic traffic increase, and social media management. Moreover, Our services can boost your brand and online reputation. We Provide Services Like, User-friendly responsive and compelling website Increase your organic traffic with SEO services so that a maximum number of people can find you online. E-Mail Marketing to reach existing clients and propose future clines in a personalized way. Social Media Management. Pay-Per-Click ad facility Google and Facebook Ads YouTube Channel. SOME OF MY AMAZING ASTROLOGY CLIENTS       Top 10 Digital Marketing Strategies for Astrologers Here are the top 10 digital marketing strategies for Astrologers. Follow these latest digital marketing strategies to gain maximum benefits for your business.  

YouTube is a very popular platform that streams different types of videos. People are also more likely to watch a video rather reading a long blog post. Therefore, knowing how to do SEO for YouTube videos to rank faster is essential to increase watch time, reach more and more people, increase leads and sales, and enhance brand awareness. YouTube uses the same fundamentals as Google for ranking content. In fact, YouTube video search results have been merged with Google search results to simplify the search process of people.  How to Optimize YouTube Video, You can do YouTube video SEO for your videos to rank higher. Though it cannot increase your video watch time, it can grab customers’ attention which can help you further in YouTube remarketing. Here are eight simple YouTube SEO tips to rank higher in the search   Use Keywords Smartly New competitors, new products, and new services in the market are making the environment more and more competitive. Everyone is fighting for grabbing top rank to get viewers’ attention. In this situation, how to rank on YouTube? You need to diversify yourself in this competitive environment to retain attention. For this, you need to pick your keywords smartly. You can research keywords by using some tools like WordStream’s Free Keyword Tool or Google Keyword Planner. Use Keywords in Video Title  Smart keywords on your video title determine how to bring your YouTube video to the top. First, understand the intent of the search for your target audience. Matching what your video is about with the intent of your target audience is important to rank higher. You need to make sure to add relevant keywords based on that, For example, if your video is about the product reviews for Dell laptops, you need to add relevant keywords like Dell laptops., Dell laptops reviews etc in the video title.     Use Keywords in Video File If the file name of the video that you are uploading has the right keyword in it, your video will have more chance of getting a high rank and thus your videos will have a high probability of getting more search volume. You can see the option of entering the file name while uploading your video.  Optimize YouTube Video Description Having an optimized video description is one of the most important ranking factors for YouTube SEO. YouTube recommends that your video description should have a maximum word limit of 200 words. Make sure to use the most important keywords in the first couple of sentences of your description. Any change or update in the video description or subtitles will allow YouTube to re-evaluate the video. It may make your video ranking down or high. Choose one or two main words that describe your video and feature them in both the title and description.  Use Video Hashtags Hashtags are widely used to help users find content that matches answers to their queries. You also can add hashtags to your YouTube video descriptions and titles to enable viewers to find your video content when they search for a specific hashtag. Once you add a hashtag to the video description, it will be displayed above the title of the video and then become hyperlinked.     Select a Video Category It is important to contextualize your video with categories while uploading your video. It will increase the chance of getting found by a user. YouTube has a variety of category options such as Films and Animation, Travel and Events, and many more. So you should find a category that suits your YouTube videos.  Customize Your Thumbnail Image Thumbnails represent what your video is about and how it will benefit the viewers. Thumbnails are the first thing that grabs the attention of users when they explore YouTube search results. A strong thumbnail can result in a higher watch time, which can cause a big influence on YouTube ranking. Make sure you create something that catches the attention of the viewers and makes your video stands out from the crowd. It will make your video noticed by more and more people.   Add Subtitles and Closed Captions Video subtitles are created to communicate the dialogue of the video for viewers who are not able to understand the video language and closed captions help those viewers to hear the video who can’t hear the audio. Using subtitles and closed captions can be one of the factors responsible to make a video rank high. Both subtitles and closed-caption files contain the text of video dialogues, like a transcript. Video transcripts can also be picked up by broad search engines, like a blog while displayed in the search results. 

The modern marketing tool kit in small businesses is highly dependent on online ads. Google ads are one of them and it is one of the most effective and best ways to reach a huge audience.  The best part of Google ads is that measuring their success is easier which can help in the continuous improvement of ad campaigns in order to make them more effective. In this blog, you will learn how to measure the success of your google ads campaign. What Metrics Can Be Used?  You need to check whether your Google Ads living up to their potential. So, how do you check that? Measuring the success of your Google Ad depends on analyzing the quality of your ads and landing pages along with several other metrics. Return on Investment (ROI) The Return on Investment (ROI) is a very simple metric that is the difference between how much profit you made and how much you spent. It is calculated in terms of percentage. A positive ROI indicates that your ads are making more money than what you spent. The greater the profit, the better your ads are. Negative ROI indicates that your ad will take more time in stabilizing or some improvements are needed in your ad. Results take time. So, have patience and act smartly to make the ad effective.    Ad Quality Google text ads comprise three elements: headline text, a display URL, and description text. Each element has limits of 30 to 90 characters. When your word choices and keywords are used smartly and strategically within the limits, the ad quality can be considered good that has the potential of getting clicks.  Click-Through Rate (CTR) The click-through rate (CTR) is the primary way to measure your ad quality. It has been measured that the average CTR in all industries is 5.06% which means that for every 100 clicks, five users click on the ad to visit the landing page. As CTR varies industry-wise, you can compare your CTR with the same players in your industry to check the performance of your ad.  Quality Score Google offers a diagnostic tool named Quality Score to help you compare your ad quality compares to other advertisers. It is calculated on a scale between 1 and 10. It includes three different elements: ad relevance, expected click-through rate, and landing page experience. Ad relevance refers to how well your ad can fulfill the searcher’s intent and the landing page experience indicates how useful and relevant your landing page is to visitors. Google scores these as “above average”, “average” and “below average” after comparing your ads to ads of other advertisers who used similar keywords in the last 90 days. Google combines these results and calculates a quality score between 1 and 10. Ad Strength Ad strength is another Google diagnostic tool that helps you focus on providing the right messages to your center’s target. It ranges from “excellent” to “incomplete” and denotes the quality, relevance, and diversity of your ad. Having unique and relevant content can present the right ad in front of your audience and improve the performance of the ad.  Landing Page Quality When visitors click on any Google ad, the next step is that they visit the landing page. So, how will you assess that you have a high-quality landing page? The landing page experience score that has been detailed above, can give you an idea about whether your page s relevant to visitors. The landing page should be easy to navigate. For a high landing page experience score, you should use relevant keywords that are relevant to the user’s search. The Quality Score tool of Google also measures the quality of keywords. So, you can use the tool.       Impression, Clicks, and Conversion  These are other metrics that can be used to measure the quality of Google ads. Impressions are the views and if they are declining, there may be an issue with keywords. If not, there may be a problem with the budget. You will be required to increase your budget to compete with others’ ads for the same keywords. You can use Auction Insights to check your competitors’ bidding for the ad. Fewer impressions give you fewer clicks and fewer conversions which denote poor ad performance.  Google Analytics And Conversion Tracking Conclusion Every day, new competitors are entering the market, technology is getting upgraded and Google is modifying its platform to balance the ratio of an ad versus organic results, you need to be smart and tricky to stand out. Despite the effectiveness of Google search ad campaigns and the above-mentioned tips, you need to have patience and give time to ads to stabilize and give a return.   

The length of the Title and Meta Description (Meta tags) are important elements for search engine optimization and user experience. Though it is not complicated, it takes time and effort to make it right to enhance the ranking.  Most Often, Google keeps changing the length of meta tags to be shown on the search engine result page, so every SEOs must be updated with an Accurate Length of Title And Meta Description in Google. Title and meta tags do not directly help the website to rank better in search engine results. They do not help magically to position your website on top in search engine results. In 2020, Google has suggested not to focus on title and meta tags too much as Google chooses many of the snippets that are dynamic and not pulled from meta descriptions.  However, it is also to be noted that title and meta tags decide your CTR which is one of the top-ranking factors. Google decides to show search results snippets based on the query of the searchers and the content of the page.  Google notes that there is no limit on how long a meta tag can be, but the search result snippets are always shortened as needed, usually to fit the width of the device.   Best Practices of Ideal Headline or Title Tag Google recommends keeping the length of titles in Google at under or approximately 60 characters so that they can fit Google results. Titles that are longer than 60 characters may be shortened or rewritten by Google. Here are some SEO best practices for titles: Make sure to choose a title that effectively communicates the topic of the content on the page within the limit of the title length. Describe the content of the page properly in the title.  Make sure to create a unique title for your content to make Google understand that your page is different from others.  The title should be short as well as informative. Use brief and relevant words to describe. Do not be too long or irrelevant.  Keyword research can be your best option. Use high-value keywords in your title to improve the ranking of your page. Tools like title generators can also be used to get a good title idea.  Best Practices of Ideal Meta Tag Google notes that the length of the meta description should be between 150 and 160 characters including spaces. Here are some SEO best practices for meta tags: Make sure to properly summarize your content within the limit of meta description length. Google notes that meta descriptions should be long enough to be displayed in the Google results.  There should be a unique description for each page. Different description of meta tags for each page helps both Google and users, particularly in searches where visitors may introduce multiple pages on your domain.   Keyword research can be useful in meta-tag descriptions. Make sure to include important keywords in your meta tags so that the content can rank better.   Changes Made by Google Google has made significant changes in the length of titles and meta tags on Google Search Results. Google shows more characters in both titles and meta tags in search results now compared to the previous weeks. The latest search is now 600 pixels wide which is 100 pixels wider compared to previous weeks.  Desktop  Google has increased the title length to 70-71 characters. Now you can add another word or two to your title, But if you are already satisfied with your current title, you can opt to add your site name at the end of the title for branding purposes. But you need to keep traffic in check as the new changes can affect your SEO. The organic results may be lower or higher. The same thing has been done for meta descriptions also. Meta descriptions need to be within 150-160 characters because Google shortens snippets that are longer than 160 characters. Previously only two lines of meta description are displayed but now Google displays longer meta descriptions. Mobile The length of the titles to be displayed on mobile has also increased from 55-60 characters to 78 characters. So, the title on mobile search is 7-8 characters longer compared to desktop titles. For meta descriptions. It can be a maximum of 120 characters on mobile which is less than a desktop site. It would be worth optimizing your title tags on mobile if you have more visitors on mobile compared to desktop.  Final Thoughts Though Google adds more characters to title and meta tags for both desktop and mobile searches, the decision of increasing the title and meta tags is up to you. The new changes can be worthwhile, especially for those who were struggling with character restrictions. More characters mean you can add more high-quality keywords that can positively affect your ranking. But make sure you avoid spamming keywords. You should also prevent overusing keywords to avoid the Google penalty.     

Marketing for plastic/cosmetic surgery is about taking a proactive approach to the acquisition of patients. Today’s business environment is highly competitive. Plastic/cosmetic surgeons like other professionals also need digital marketing techniques to create awareness about their procedures, services, and facilities and to reach out to new patients. Digital marketing techniques can help plastic/cosmetic surgeons in creating an engaging website and conducting online plastic surgery marketing campaigns. So, if you are looking to grow your business and reach new patients, Well knows digital marketing company in Delhi King of Digital Marketing can be the best choice for you. This company has worked for various cosmetic surgeons and given the best performance in terms of SEO, Social Media, Lead Generation, YouTube Marketing Etc. Choose King of Digital Marketing as the best digital marketing company for plastic surgery promotion and see the amazing changes in your practice and business growth.  The Need for Digital Marketing For Plastic/Cosmetic Surgeons The importance of the internet cannot be ignored in today’s world. Every business and professional is leveraging the internet as a powerful marketing tool. You also need to approach digital marketing services to remain competitive and stay in trend. Here are the reasons why you need digital marketing for your practice.  Attract More Patients Digital marketing services will help you in creating a user-friendly website. When your website will be engaging and rank high in Google search results, the user will easily find you which will increase the chances of turning users into clients. Digital marketing services will also provide you with search engine optimization so that your website ranks better.  Improve Brand Awareness   Digital marketing will strengthen your online presence and help you to be discovered online easily. A user-friendly website along with accounts on various social media platforms such as Twitter, and Facebook. Instagram and LinkedIn can allow your potential customers to find you easily. As a result, your brand will be discovered by a maximum number of people. More and more potential customers can be aware of your practice. Gain More Website Traffic The more website traffic, the more possibilities to be discovered and to increase the client base. Digital marketing can increase your website traffic through search engine optimization which will improve the chance of getting discovered easily by more people. Consequently, you can increase your client base. Trust Building Digital marketing can enable you to communicate with your clients easily online. An engaging website, various social media accounts, and followers on these accounts can increase your brand’s trust. The trust will improve when you will post educating videos and blogs on your website and social media accounts. The trust will help you to strengthen the relationship with the potential clients that will enable your business to grow smoothly. Accessible to Any Device Digital marketing can help you to create a mobile-friendly website that will make you accessible through mobile also. It will simplify the reach of potential customers to you. When customers can reach you easily, you can get more visits to your website which will improve the possibility of users turning into clients. 24/7 Availability Digital marketing tools can make you available 24/7. When you will not be working, your website will be working for you. Potential customers can contact you anytime.  How Can King of Digital Marketing Help Your Plastic Surgery Clinic? Create A Website For Plastic/Cosmetic Surgeons The King of Digital Marketing can help you in creating an engaging, user-friendly, and professional website for you with responsive web design. The website will be mobile-friendly so that the maximum number of people can reach you easily. All information related to your service including contact details and location will be added to your website which will increase your brand awareness. Tools like Live Chat, Online Payment, Appointment Booking, and Online Consultation will be added to your website which will increase its credibility.   SEO For Plastic/Cosmetic Surgeons Our services also include search engine optimization (SEO) for your website and social media accounts so that you rank high in Google search results and thus can be discovered easily.  Social Media For Plastic/Cosmetic Surgeons The King of Digital Marketing can also help you in social media marketing. Our services can help you with the right keyword so that you can rank better. Also, Content Calendar can help you schedule your content, post timings, topics, keywords, and relevant hashtags. You can use your social media accounts as an effective marketing tool. Email Marketing For Plastic/Cosmetic Surgeons Our services also include helping in email marketing, You will be able to email all your potential and existing customers through a marketing automation tool.  Content Marketing For Plastic/Cosmetic Surgeons Youtube Marketing For Plastic/Cosmetic Surgeons   Pay-Per-Click (PPC) Advertising For Plastic/Cosmetic Surgeons Our services also include pay-per-click advertising with the right ad strategy and the right budget. PPC advertising place you at the top before organic search results. You will be able to be discovered easily.   Budget-Friendly Services For Plastic/Cosmetic Surgeons King of Digital Marketing will provide you with the above services at a reasonable rate. You can reach the maximum number of people with less investment. You can view various digital marketing packages at King of Digital Marketing. Final Thoughts King of Digital Marketing can be the best choice for you. We have an expert team of website developers. SEO professionals. PPC managers, and social media managers. We can help you effectively in lead generation, website building, blog writing, PPC ads, and search engine optimization. You will get the best results for your brand.  

A coworking space provider not only needs to manage the day-to-day functions but also needs to focus on marketing strategies because you will not be able to attract new customers without strategic marketing and advertising activities.  Promoting your coworking space is also necessary to make your business recognizable. Digital marketing activities can strengthen the online presence that can help you to attract new customers. Promote Coworking Space with Digital Marketing Services like Search Engine Optimization, Social Media Marketing, Google Ads, Lead Generation, Content Marketing, YouTube Marketing Etc. But, how can you promote your coworking space to make it popular online with digital marketing activities? Here are a few tactics that you can use to promote your space. Build Your Website    The first step in promoting your coworking space should be creating an engaging, user-friendly, and elegant website. The layout should be professional for your website. It should provide all important information including contact details, amenities, pricing, and location. Don’t forget to include all social media channel links that you have created for your business. Creating a website can increase awareness of your business and strengthen your online presence  Enhance Social Media Presence  If you do not have accounts on various social media channels, then create them as early as possible. You can use social media to promote your business. You can share attractive images of your space here. Also, you can share which company’s members are already working with you, reviews from your existing customers, and the latest news related to coworking space. You can also create Facebook ads to reach a huge target audience.   Use Content Marketing The potential customers of your coworking space will need important information about the product and services that you offer. They may also need information in general about the industry, services, and benefits. Research what your target audience expects from your space and how your space is better than others’ spaces.  You can post blogs on your website to provide information about coworking spaces and include these points in your blogs. Make sure to use search engine optimization (SEO) to rank high so that the maximum audience can reach you.  Include Your Space in Online Lists There are several websites that enlist popular coworking spaces and their contact details such as Yelp and Yellow Pages. These websites share information online with the target audience. You can use these websites to enhance the visibility of your coworking space.  Advertise Your Space Using PPC Search Engine Optimization may take time to rank your website. You can go for Pay-Per-Click advertisements on Google. Pay-Per-Click works faster than organic traffic through search engine optimization. In this competitive environment, you need to be strategic and fast while building authority and keyword ranking.     Influencer Marketing Brands and companies are using influencers to market their products or services. The influencers belong to a particular community that follows her/him. You can reach popular influencers and request them to provide their valuable insights about your space to their community online. Influencers have their own social media account with many followers. When they create a video of your space and share insights, reviews, and quotes, it will reach many followers which will improve your space’s awareness and popularity. You can also create some content and ask influencers to share it within their community.     Search Engine Optimization (SEO) and  Social Media Optimization (SMO) After having a website, you need to make sure that it meets the standards of search engine optimization to rank higher in Google search page results. Search phrases and keywords, image descriptions, alternate image captions, titles, subtitles, and media content helps significantly your website to improve its ranking in search engines.  This is also applicable to social media pages like Twitter, Facebook, Linkedin, and Yelp. The use of relevant hashtags, unique content relevant to the target audience, and high-quality images can make your content reachable to a wider population.  Social Proof You can attain social proof for your concept. You can ask your customers to rate your space on Google, Yelp, Yellow pages, and social media platforms. When your potential customers see this ranking, they will more likely to try your space.    Constant Communication You can encourage constant and frequent communication via various social media platforms with your target audience and existing users. You can ask for service ideas, feedback, and more. Constant and frequent communication will keep your target audience engaged which is an important strategy of marketing.  Final Thoughts You have learned about different strategies on how to promote your coworking business. Following these tips can help you get ahead of your competitors. You need to be consistent in your strategies which means regularly updating your website, regular blog posts, periodical influencer marketing, and frequent communication with your potential and existing customers. You can also combine your digital marketing strategies with traditional marketing tactics to get better results.   Digital Marketing for Coworking Here are digital marketing strategies for Coworking. Follow these latest digital marketing strategies to gain maximum benefits for your business.    

Are you a company that wants to sell different types of wigs and hair patches? Are you looking for Promoting Your Hair Extension Services? Then, you can go for digital marketing services which are an emerging trend of the present time. Online sales of hair extensions and wigs account for  63% of the global market in 2020. People are more likely to buy wigs and hair patches online as they get a good variety of products over there that helps them to choose the right one. In this blog, we’ll give you an idea of how you can promote your hair extension services online and how you can take full advantage of digital marketing services. But before that, we need to understand how digital marketing can help your business. Benefits of Digital Marketing for Hair Extension Services First of all, let’s focus on why you should invest in digital marketing services, 1. Knowledge Sharing Digital marketing services can help you share vital knowledge about hair care tips and a variety of wigs and hair patches. You can share short videos for DIY, and helpful blogs to engage your target customers. Your information can be helpful for people who hesitate to use wigs or who have less knowledge about hair extensions. 2. Increase in Reputation  This is one of the vital benefits you will get from online marketing. According to data, there are 1120 wig sellers in the USA. Digital marketing for your business will make you stand out from the other 1119 sellers and it will increase your reputation. 3. Relationship Building Online marketing can help you in building a strong relationship with your target customers and communities. You can connect online with them anytime and anywhere and can share knowledge about different types of wigs, and how your product can help them. You can reach using a computer or smartphone. 4. Cost-Effective Digital marketing services are cost-effective which means you can reach a huge audience with less investment. You can hire expert professionals at a reasonable price to promote your services. 5. Current Demand Nowadays all businesses are looking for digital marketing services as people are more likely to surf online markets to buy a product or service. Having a strong digital presence is the current demand to reach a huge target audience and maintain a good relationship with them.      How to Promote Hair Extension Services The following marketing ideas can help companies providing hair extension services target new and existing potential customers and increase revenue and sales. 1. Social Media For Hair Extension Services Social media marketing can be one of the best strategies for you. You can create your business profile on popular social media channels like Facebook, Pinterest, and Instagram. You can increase awareness about your products and services and also share feedback from your existing customers on social media channels, Besides, you can also share your contact details so that people can connect with you easily to buy your products. Haircare guidelines. DIY videos and advisories can also be shared on social media channels to strengthen your social media presence. 2. Website Development For Hair Extension Services You can develop a website to promote your services. A website can represent your company and services online. People can learn about your business and services through your website easily. Make sure your website is engaging and people love to spend time there. Create a nice logo for your business and use high-quality images. Use specific keywords in your website to rank in Google search results. Make sure to make your site mobile-friendly so the target audience can connect with you through mobile. 3. Use Google My Business For Hair Extension Services You can create your profile on Google My Business which is free. It will help you in increasing awareness of your business in local markets. You should add your address, contact details, and photos o rank on Google My Business. 4. Create Content For Hair Extension Services You can also focus on creating content. You can post 4-6 SEO-friendly blogs every month to reach customers who want a wig or any hair extension service. Your blogs can cover the topics like hair fall causes and treatment, benefits of hair extension services, and wig industry trends and news. 5. Post Reviews Online For Hair Extension Services You can ask for reviews from your happy patients and share them online. You can post it on your website or other websites like Yelp and Trustpilot. Make sure to keep your review page positive which means you can delete negative reviews that can damage the reputation of your business. Wig-selling companies or companies providing hair extension services also need promotion of their services online. Online presence in the market can open endless opportunities to reach a huge audience. You can hire expert digital marketing professionals to promote hair extension services online at a reasonable cost. You will get the best results in less time.     Also Read: How to Find the Best Website Design Company in Delhi Digital Marketing for Wig Seller Here are some of the latest digital marketing strategies for Wig Seller  Youtube videos that help them to gain maximum benefits for your business.

Google has released the May 2022 core update in May 2022. This is a global update that will impact all regions in all languages. Here are some details about this release.  The Announcement Danny Sullivan of Google announced that Google has rolled out the first broad core update on May 25, 2022. The core update started off strong. Before this core update, the latest core update was the Nov 21 core update which is now 6 months old.  It was also noted in the announcement that the May 2022 core update will take 1-2 weeks to roll out fully. It can be expected that the site’s performance in search results will be improved. What is Core Updates “Core updates are changes we make to improve Search overall and keep pace with the changing nature of the web. While nothing is specific in a core update to any particular site, these updates may produce some noticeable changes to how sites perform, which we’ve noted in previous guidance on what site owners should know about core updates,” Google added Core updates are aimed at making the search results more relevant to the users. It includes changes to improve overall search and stay beside the changes on the web. The changes are expected to make search more useful and helpful. It is a significant improvement to the overall ranking processes.     Rumors of the Core Update The SEO community has been seeing indications of rolling out of a potential Google algorithm update since May 16. But Google has not validated these rumors. It may be possible that Google was testing the core update.  John Mueller of Google specifically said for this rumor that “when we announce core updates, we start the roll-out at that point, not beforehand.” When the Update Started The rolling out of this broad core update was started on May 25, 2022, at about 11:30 am ET. Google will update us after the completion of the rolling out of the broad core update. It has been found that periodic refreshes will be done by Google to this algorithm. Google may not announce these updates in the future.   Previous Core Updates  The latest previous core update was in November 2021. And before November 2021, it was in July 2021. Core updates were also made in June 2021. This update was a big one but slow to roll out.  Before June 2021, the core updates rollout was done in December 2020. It was also a broad and big one and took some weeks to complete. The core update rolled out just before December 2020 was on May 2020 and prior to that, there was January 2020 core update. The updates rolled out prior to January 2020 core update was done in September 2019. But this update was weaker for many webmasters and SEOs as they realized that it did not have a stronger impact just like previous core updates.           What To Do For Negative Impact  If you did not get the expected results from the core update and were negatively impacted by it in the past, you can look for advice on what to consider by Google. These negative rankings may be without anything wrong in the pages. However, Google has proposed a couple of questions to consider if your website is impacted negatively by the core update. Google has admitted that a small recovery can be expected between core updates but the expected change you will notice after another core update.  Improvements may not always ensure recovery. However, no improvements can guarantee no recovery.  Why We Care When Google updates its core update algorithms, there may be a chance that your website may perform better or do worse in the search results. Your rankings may fluctuate. The purpose of providing information on Google updates is to enable you to understand if you notice any change, you can find out whether it is due to something that you changed on your website or due to a change in ranking algorithm s=by Google. So, keep a vigilance on your rankings and analytics for the next couple of weeks.       

What is Google Performance Max Campaign? Google Performance Max is a type of campaign automation, Google automates the delivery and the target of the campaign based on the information that is provided by the advertisers. Performance Max is a new target-based campaign that enables performance advertisers to access all their Google Ads inventory from a single campaign. It is created to compliment your keyword-based Search campaigns to support you in finding more customers across all of Google’s channels like Gmail, YouTube, Display, Search, and Maps. Performance Max helps in driving performance on the basis of your particular conversion goals. It also helps in delivering more conversion by optimizing performance in real-time. It uses Smart Bidding Performance Max that merges Google’s automation technologies across bidding, audiences, budget optimization,  attribution, and more. They’re all administered by your explicit advertising goals and audience signals, creative assets, and optional data feeds you provide Benefits of Performance Max Campaign Let’s look at the benefits of Performance Max Campaign. Here are some of them. Unlock new audiences across channels and networks of Google with Google’s real-time understanding of customers’ preferences and intent along with your input using audience signals.  Performance Max helps in engaging customers across Google’s channels.  Performance Max provides you the option of customized goals that are important to your business. It maximizes conversion value.    Drive better performance against your goals.  Get more transparent insights Steer automation with your campaign inputs. Simplify campaign management and easily optimize your ads.  Performance Max asset reporting can help you understand which creatives are impacting performance and help you optimize campaign creatives to drive ROI. How to Create Google Performance Max Campaign When you create the Performance Max Campaign, you finalize your goals first. Then, the product feed and store locations are connected based on your goals. Let’s have a look at how to create a Google Performance Max Campaign.   Budget and Bidding  After choosing your objective, you will set your budget. You will also select how your bidding strategy will be. It should be noted that the bidding strategy selection involves max value and max conversion. However, you can also set a target conversion/value or a max CPA so that you can leverage Target ROAS and Target CPA strategies.        Location, Ad Scheduling, and Language After setting your objective and budget, you will set your locations. At present, the Google Ads editor does not support Performance Max. Therefore, setting up the targeting is more tiresome than most campaigns. You need to select “enter another location” if you have a lot of locations to add. The “enter another location” will then expand to include a blank space and an “advanced search” link. You need to click the “advanced search” link to bulk import locations.  Advanced URL Options After that, you need to create URL. Google defines its own final URLs by default unless you control that option off. If you allow Google to send traffic to any link that it feels fit, you do have the option to exclude links, as well. Setting Up Assets Groups After the above process, you will be directed to set up an “asset group”. It is effectively an ad, which will be similar to a responsive display asset. This “asset group” is referred to as an asset group because it works as an asset to all platforms. There is an option of creating multiple “asset groups” for the advertisers.  Informing the Automated Targeting Now you are directed to select audiences to give insights to Google about whom to target. Each campaign only has one set of targeting. Google highlighted the point that “Your ads will automatically be shown to people who are most likely to convert for your goals. You can speed up optimization by providing audience signals.” It means that your campaign may not only be delivered to the targeted audiences. Instead, Google also keeps an eye on the audiences you provide for signals. Your provided data will be used to identify similar consumers that are likely to exhibit the same behaviors and interests. Setting Up Ad Extensions Finally, you need to add your extensions. You can choose to use existing account-level sitelink extensions or opt and create specific sitelinks for the Performance Max campaigns. The campaign will put forward extension formats based on your goals. For example, if your primary goal is lead generation, the campaign will recommend creating a lead form extension. There is also an option of adding price extensions, structured snippets, callouts, call extensions, and promotion extensions.  

If you optimize your content with On-Page SEO, you can’t provide a good user experience without internal linking. Internal linking is any link from one page of a domain to another page of the same domain. It helps the audience to discover what they need to know beyond the content. Content alone is not sufficient. Internal linking is important to support SEO by increasing traffic to other pages.    Every blogger knows well that to create high-quality content, internal linking is important to attract visitors as well as search engines. It establishes a web of connections between different content related to the same topic Also, internal linking is helpful in technical matters. If it is done correctly, it helps in eliminating redirect loops and broken links. It also builds site authority and helps in building site architecture and spreading the link juice.   Therefore, internal linking has several advantages. Here are some reasons why you should focus on internal linking.   Advantages of Internal Linking   Improves Usability Internal links bring the readers more information. It pushes users to navigate throughout your website.  If you use correct and user-friendly links in your content, users can easily navigate. Make sure your anchor text locate in related and relevant content that has the potential; to attract your readers to navigate. Readers become more engaged and spend more time on your website.  Boosts Page Views If internal linking is done correctly which means the content you link is relevant to your audience, then the audience will more likely to read further content. It improves the page views. Also, it helps new users to discover your website. However, to be more efficient, you need to optimize your website speed to prevent a huge bounce rate.   Establish Architecture of the Website  The basic structure of your website is its taxonomy which refers to how the content is arranged within the menu. But the architecture of a website is more than this. Internal linking creates the web of pages and content. The structural taxonomy is sorted by various topics and subtopics that are relevant from a homepage viewpoint. But what to do to connect one topic to another. It cannot be achieved within linear taxonomy. Your internal links turn disconnected pages into a comprehensive web by improving your UX design. Enhance User Experience Internal links allow users to know more about a certain topic. Users continue to strengthen their knowledge by clicking links that are more interesting to them. Visitors are entertained in a personalized way due to internal linking.  Ultimately, it enhances the user experience of the website. Failing to do internal linking properly also harms the SEO of the page negatively.  Helps in Crawl and Indexing Google bots are developed to create the thinking process of users. They visit your website and follow all the links that are properly indexed. Building a smart and strong architecture helps bots visit more pages on the website. Even those pages are visited that are not always visited. Therefore, these links improve the ranking of other pages. As a result, the overall ranking becomes higher. Spread the Link Juice External links build your site’s authority over other websites. Internal linking supports spreading your link juice to other pages of your website. When a backlink is created on a particular page of your site, it links to other pages of the same site. Thus, it spreads the link juice. As a result, this juice goes to your money pages. Because how the link juice flows to your internal links is the main component of SEO.   Increases Visitor’s Time on Site Internal links to related topics can help in increasing visitors’ time on site and reduces the bounce rate. When a visitor views one page on the website and immediately leaves it, it denotes a higher bounce rate. A visitor retention strategy is required to reduce the bounce rate. So, you need to retain visitors to your site for longer. Internal links help in this. When the content on your site is internally linked with relevant and related topics, visitors are more likely to spend more time as they can dig deeper to know more about a particular topic.    Improves Conversion Rate When an internal link is created by an e-commerce brand on its website, it improves user navigation. Users are more likely to visit other pages to know more about the product or service and if they do this, it increases their chance to make a purchase. Therefore, internal linking improves the conversion rate.