The world is changing and getting digitalized rapidly. People are accepting this change and leveraging digital tools to keep pace with this change. Presently, many young professionals are making impressive efforts in the world of digital marketing. If you want to achieve a particular set of skills in the digital marketing field. A Company for Digital Marketing Internship is an effective way to accomplish your goals. A digital marketing internship can provide you with the necessary skills and hands-on experience that you need to gain a better understanding of complete areas in digital marketing such as SEP, PPC, SMM, etc. An internship can also help you in building a wider professional network that can help you to grow as an efficient digital marketer.   Are you an ambitious fresher who wants to build a career in digital marketing? Are you looking for a digital marketing internship program or entry-level digital marketing jobs? The King of Digital Marketing can become your great partner to fulfill your goals and dreams. What Digital Marketing Includes Companies are seeking digital marketing activities to reach the maximum population and to promote their brand. Digital marketing professionals help in strengthening the digital presence of a company. It helps the company in connecting with people by utilizing social media channels, email marketing, web analytics, and Search Engine Optimization.  It not only enhances the digital presence of a company but also promotes a particular brand or a product online. Digital marketing is in high demand in all industries like health care, e-commerce, fashion, etc. Digital marketing includes various tactics of digital brand promotion such as Search engine optimization, social media marketing, email marketing, paid or sponsored ads, influencer marketing, content marketing, website promotion, and affiliate marketing.  How The King of Digital Marketing Can Help You You can join our internship program at King of Digital Marketing in Delhi. You will learn all modules of digital marketing, campaign management, Pay-per-click technique, keyword researching, search engine optimization, and social media marketing. The King of Digital Marketing will strengthen your knowledge that will take your career to the next level. You will not only learn digital marketing theoretically but also get practical knowledge. Very few digital marketing institutes offer agency-based training. Agency-based training means working on clients’ projects with full freedom and empowerment. We at King of Digital Marketing provide you with agency-based digital marketing courses and internships with guidance on strategy development. You will get guidance from one of the best digital marketing consultants in Delhi – Gaurav Dubey and his excellent digital marketing team. Online Digital Marketing Internship The King of Digital Marketing has started an online company for digital marketing internship from the time of the pandemic and lockdown. Gaurav Dubey has started an online digital marketing internship to help those students and freshers who do not belong to Delhi but are willing to join the internship program.  The online digital marketing internship has all the facilities of the offline internship. You will learn all the strategies of digital marketing and be trained as an efficient digital marketer. The King of Digital Marketing offers the best online environment where interns can learn and grow as professional digital marketers.  Who Can Join Digital Marketing Internship Program You need to join a digital marketing internship before starting a job. The King of Digital marketing can be the best digital marketing agency where you can start your internship either online or offline. It can help you to become a successful digital marketer.  Now, you may have questions that who can join the digital marketing internship Program. Here is the list of eligibility criteria for a Digital Marketing internship. The candidate must be a creative thinker and self-motivated He/She should be able to work on multiple tasks. He/She should have skills in planning and project management. He/She should have strong English communication skills He/she must be a keen learner who has a desire to learn the latest new digital marketing tools He/She should have experience in responding to clients’ queries as per needs, Strong knowledge of MS Office, Google Drive, WordPress, and Dream Weaver will be preferred. He/She should have strong analytical skills.  What will You Learn in the Training Program The King of Digital Marketing will offer you all the knowledge related to digital marketing. This is the best Company for Digital Marketing Internship program, It will include knowledge of various areas of digital marketing such as, SEO, technical SEO, local SEO, e-commerce SEO, Link building Social Media Marketing for various social media channels like Facebook, Instagram, Twitter, etc. Paid Ads (Google Search, Display, Video, App Install)  HTML tag and editing WordPress website Content creation and Blog writing Paid and Free Digital Marketing Tools Search Engine Optimization  Benefits Of Digital Marketing Internship Here are some of the latest digital marketing Benefits For Digital Marketing Internship Youtube videos that help them to gain maximum benefits for you .  

The concept of digital marketing is emerging rapidly and it is expected that it will dominate in the coming years, As it is growing, it is generating great job opportunities. To prepare you well for the interview and to boost your confidence, we have piled up a list of the top Digital Marketing interview questions for a digital marketing executive. Q1: Explain Digital Marketing Digital marketing is the strategy for the marketing and promotion of brands through online channels. It includes various techniques like SEO, link building, SEM, PPC, content marketing, email marketing, affiliate marketing, social media marketing etc.  Q2:  What are the effective ways to increase traffic to your website? The most effective and popular ways to increase website traffic are- Display Advertising Content Marketing Paid Search SEO activities Content Optimization Email Marketing Targeting long-tail keywords Linking Internally Guest Blogging Q3: Define SEO SEO stands for Search Engine Optimization which is the process of enhancing the quality of a website by increasing visibility to the users in search results. It is the practice of getting traffic from organic or natural search results on search engines. Q4: What are Keywords in Digital Marketing? Why is it important for SEO? Users use keywords to search for a particular product or service or any other information. A keyword is the most significant element of search engine optimization. They are important for a better ranking on search engine result pages. Keywords help websites to rank higher which makes it easier for users to find you. Q5: What are the key areas where keywords should be used? Keywords should be used in- Website Title Website URL Headlines Meta Tag Web Page Content Q6: What are On-Page and Off-Page Optimization? On-page optimization refers to optimizing your own website to grow traffic whereas off-page SEO is acquiring backlinks for your page from authority websites in your niche. Off-page SEO is all about online reputation. It includes acquiring backlinks, promoting content via social media channels, leveraging social interaction, and guest blogging whereas on-page SEO includes optimizing the title of the page, URL structure, internal link, and high-quality content.    Q7: Name some digital marketing tools Keyword Discovery Alexa Ranking Crazy Egg Heatmaps RankWatch Google Analytics XML Sitemap Generator Digital Point Keyword Tracker Favicon Generator Google Keyword Planner Ahrefs Q8: What is PPC Advertising? PPC stands for Pay-Per-Click. In PPC advertising, advertisers pay the website owners when the ad is clicked by the users. Q9: Explain the difference between SEO and SEM The difference between SEO and SEM is, SEO help website to appear on search engine result pages whereas SEM (search engine marketing) refers to purchasing space on the search engine result page. Q10: How can social media marketing be used? Social media marketing refers to creating and sharing content on social media channels to achieve marketing goals. It includes posting images, videos, and content to gain audience engagement. Social media marketing helps in increasing website traffic, enhancing brand awareness, boosting conversions, and improving communication with the target audience.     Q11: What is Email Marketing? It is a digital marketing strategy of sending emails to target customers. Email marketing helps in converting leads into customers. Q12: What is the strategy to rank a keyword? Ranking for a keyword is a process that is repeatable in nature. However, you won’t get 100% results every time especially if your keyword is popular. Strategies like keyword research, conceptualizing content, monitoring competition, and optimization of keywords can increase the ranking.  Q13: What are the latest digital marketing trends?  Some latest digital marketing trends are, Voice Search Live Videos Augmented and Virtual Reality Marketing Browser Push Notification Content Personalization Smarter Chat  Q14: Tell some off-page SEO tools for backlinks Ahref Ravan Backlinkwatch SEMRush Q15: How will you track and analyze whether a campaign was a success? The campaign’s progress can be tracked via Google Analytics. Metrics like enhancement of brand awareness, and improvement in lead generation and social media followers can be analyzed to check the campaign’s success.  Q16: How you can structure the marketing budget? At first, I will determine the company’s marketing goals and align them with the company’s strategic objectives. After that, I will identify the marketing budget and structure a detailed marketing plan. Then, I will allocate the marketing budget to different sub-tasks within the plan.  In this blog, we have highlighted some important questions that are most asked interview questions for digital marketing executive. We hope that it will add value to your knowledge of digital marketing.     

Attracting new patients and retaining old ones is very important for the growth of any business. Like other businesses, dentists also face challenges in attracting new patients. They may be preoccupied with providing quality services to their patients and may not have time to experiment with new marketing methods. The question is, what are the best digital marketing strategies for dentists to promote themselves to attract new patients? In the era of digitalization, digital marketing has emerged as a boon to dentists as it has the capacity to reach the maximum population, increase awareness and bring more patients with simple and easy strategies. Now, you may have a question what can digital marketing strategies be to promote their services? In this blog, we’ll guide you through the top 6 digital marketing strategies for dentists. Let’s have a look.  1. Personal Website Creation for Dentists You can create a personal website where you can put all information related to your service such as contact details, services offered, working hours, etc, Creating an engaging, SEO-friendly, mobile-friendly, and user-friendly website can make your patients more informed about your services. You can become easily accessible to them. You can contact a website developer to create your website. Therefore, if you are a dentist and want to reach the maximum population, you can follow the above-mentioned strategies. You can also contact a digital marketing strategist who performs digital marketing activities for you. Hiring an experienced digital marketing specialist is quite affordable and he/she can assure you the best return on your investment.    2. Search Engine Optimization (SEO) for Dentist Nowadays, the internet is used for nearly everything. The majority of individuals always have their smartphones with them and have access to a wealth of information at any moment. Due to this, a lot of dental practices are concentrating on search engine optimization, or SEO, to ensure that their practice is visible to potential new patients at the touch of a button. But it can be difficult to comprehend SEO’s fundamentals. The process of promoting your website through search engine optimization (SEO) highlights the services you offer, making it simple for potential patients to find it online. Your ranking on popular search engines like Yahoo!, Bing, and Google can be raised with the aid of an efficient SEO strategy, which employs a variety of online marketing techniques. Dental SEO is more than simply a simple internet method for attracting new patients. Having a website that is optimized gives potential patients the chance to get in touch with your office and find out more about the services they’re interested in. Optimization shows search engines that you understand a searcher’s needs, giving the searcher (potential patient) confidence that you are a reliable solution to their issue. One of the most economical marketing techniques available to dentists is search engine optimization (SEO). It may also be the one that is most difficult to quantify. There are many advanced tools available, but they can also be very expensive. Fortunately, there are alternative methods you may use to determine whether your SEO efforts are effective without making a new expenditure. 3. Social Media Marketing for Dental Clinic The majority of the world is using social media. They are using it not only to connect with their loved ones but also to gather information about a particular product or service before making a purchase. It has become a hub for marketing as it helps in enhancing brand visibility. It also helps in establishing a connection between a dentist and his target audience.  If you are a dentist, make sure you have accounts on all popular social media channels such as Facebook, Instagram, YouTube, and many more. Social media channels will help you to build a community of existing customers. It will act as social proof of your business which people value enormously. It helps in building trust in your business with the target patients.  4. Blogging For Dentists Blogging is a great way to educate your patients. It is an important part of the digital marketing strategies for a dentist. You can create a well-written blog, articles, videos, and dental office newsletters and publish them online to educate patients. It can attract more patients to your service as it helps in the consumer decision-making process.  If your blogs are engaging and deliver high value to your patients, it will create trust in your business and more patients will come to visit you. Make sure you regularly post creative and engaging content for your target patients. 5. Google My Business (Local SEO) for Dentist Google My Business (GMB) offers opportunities for all business to promote their product or services online. Getting listed in Google My Business is essential to provide your target patients with a verified source of information about your dental practice. It provides information like location, contact details, working hours, images of the clinic, and so on. People who are actively looking for a dentist can find you easily through GMB as it is a vital aspect of your local SEO. This is one of the best Digital Marketing Strategies for Dentists to promote themselves. 6. Email Marketing for Dentists It might be difficult to maintain the regular flow of patients that a dentist needs to be profitable. While some patients place a high priority on their oral health, others skip appointments for years and only go in when something goes wrong. Thus, maintaining their interest will need a lot of effort on your part. Utilizing email marketing effectively will help you draw in new clients and encourage current ones to prioritize their oral health and schedule frequent consultations. Your email list is a potent tool for engaging your present patients and luring in new ones. You can use it to inform your subscribers about new services and send customized advertisements to patients who haven’t been to the office in a while. Patients have the chance to provide comments when a follow-up email is sent after an appointment. Acting on their

Amazon is a vital platform for e-Commerce businesses as it drives more than 40% of online sales. If you are a seller on Amazon, you may have a question that how to increase sales on Amazon. To answer this, we have highlighted 11 Strategies for how to increase sales on Amazon. Let’s have a look at these strategies.    1. Make Amazon a Priority You need to make Amazon a Priority. It means that you should have a dedicated team that optimizes, manages, and audits your Amazon Store regularly. Many sellers on Amazon outsource the management of their Amazon account to an organization as it saves a lot of time and energy. You can also hire an agency for services like search engine optimization (SEO) and pay-per-click (PPC) to manage your Amazon account.     2. Social Media Marketing Campaign Social media marketing campaigns can increase your brand awareness and sales on Amazon. Social media offers an opportunity to interact with your target audience on a daily basis which can create brand interest, loyalty, and trust in your target customers. It also notifies the latest launched product target, customers. As an Amazon seller, you can feature links to your products on your social media accounts.     3. Routine Product Audits If you are selling a product on Amazon, there may be many other sellers who sell the same kind of product. It means you face competition in selling your product. You can conduct a product audit to focus on product titles, targeted keywords, product images, product descriptions, product reviews, and ratings. It gives you an idea of where and how to optimize your product to boost ranking in search results so that shoppers can find you easily and purchase your goods.      4. Analyze Your Competitors To know how to increase sales on Amazon, you need to analyze your competitors also. A competitor analysis offers you valuable information regarding your competitors’ keywords strategy and their approach to marketing and advertising on Amazon. You don’t need to copy the strategies of your competitors that they are using to increase their sales. Rather you discover ideas on how to improve your own strategies to make more sales than your competitors.      5. Branding Amazon is a competitive marketplace which means branding is important for your company on this platform. Branding helps your business and products to stand out in search results. It helps in gaining the trust of shoppers which ultimately drives them to make a purchase from your company.      6. Win the Amazon Buy Box You need to win your product’s buy box. To win the buy box on Amazon, you need to follow strategies like keeping your products in stock, responding to the questions of shoppers within 24 hours, fixing a competitive price for your products, optimizing your order fulfillment process, minimizing your order defect rate, and meeting your promised shipping times. Winning a product buy box is an ongoing strategy. It means that you need to maintain performance regularly like optimizing inventory, modifying prices, etc.      7. Product Classification Buyers on Amazon often rely on the filter to shrink their search results. So, it is important to classify your product appropriately into categories and sub-categories. Amazon offers a Product Classifier Tool for quick product categorization. Product categorization helps people find you easily with specific categories and sub-categories.       8. Use Relevant Keywords in Product Listings You can increase the visibility of your product in search results by optimizing your product listing with high-value and relevant keywords. It is important to feature the keywords in areas like product title, product description, and product feature. However, keyword stuffing should be avoided while optimizing product descriptions. Right keywords help your product rank high in search results and buyers become more likely to buy your product.        9. Informative Product Title and Engaging Product Features Make sure to create informative and descriptive product titles that should not exceed 200 characters. The product title must include targeted keywords. In the same way. Make sure your product description is brief, engaging, and benefit-rich so that it can convince buyers to make a purchase from you. You can include why buyers need this product in your product description. It can increase the chance of sales improvements.      10. High-Quality Product Images Potential buyers as well as Amazon expect to see high-quality images for products. Amazon also maintains a comprehensive list of standards for images. Make sure you maintain the quality of the image as per Amazon’s standards.     11. Encourage Product Reviews Product reviews play an important role in buying decisions of shoppers. You need to develop a review management strategy and encourage reviews from verified customers.     Are you interested in increasing sales on Amazon? You can contact the King of digital marketing which is an agency that can help you effectively. Our data-driven strategy and keyword strategy can offer you the best services. We can offer you a full-service plan for increasing your sales on Amazon. I hope now you understand how to increase sales on Amazon.

What is Google Ads Quality Score? The Google Ads Quality Score is the rating that considers the overall relevance of ads, keywords, the landing page, and the landing page experience. It is evaluated on a scale of 1-10 with 10 being the highest and 1 being the lowest. Google Ads Quality Score works as a guide that determines whether an ad from the advertiser is useful and relevant.  Why Is Quality Score Important? Quality Score represents how relevant your ad is. If Google does not consider your ad as relevant based on the Quality Score, it may not get served at all. As Google wants to remain the best search engine, it uses Quality Score to ensure that ads are relevant for searchers. So that, Google can deliver the best results for searchers.  From the advertiser’s point of view, Quality Score determines the success of the ad. It determines ad rank and your bid. The highest ad rank receives the highest position in Google. The highest budget does not determine the best position and visibility of the ad. Advertisers need to deliver relevant ads to offer a good user experience. Tips to Improve Google Ads Quality Score Here are the latest tips to improve Google Ads Quality Score. Let’s have a look. 1. The Campaign, Ad Group, and Keyword Structure The campaigns and ad groups should be organized with a granular structure by using as many ad groups as necessary. Include closely related keywords within each ad group. It will make ads within a given ad group more tailored to keywords. It will increase the Quality Score of Ads. Selecting a less granular structure will immediately compromise CTR and ad relevance as it will be difficult to tailor the ads to a larger number of keywords in an ad group.  2. Write Relevant and Compelling Ad Copy Writing compelling and relevant ad copy can be another technique to improve Google Ad Quality Score. The best-performing keywords within an ad group should be included in an ad’s headline, description, and URL. Keywords should be used naturally. As a result, the person searching will find their search query in the ad copy and thus the CTR will be improved.  Google will also perceive compelling and relevant ad copy with the best-performing keywords as higher ad relevance that will ultimately improve the Quality Score.  3. Ad Formats and Dynamic Headlines Make sure that the ad groups contain both expanded text ads and responsive search ads as they can provide the best possible chance of attaining the maximum CTR. Google has been supporting responsive search ads for some time now, and by including them, Google grants a higher optimization score. Keyword insertion in headlines can pull the content in the user’s search query. It can make the headline relevant to the search and thus Quality Score improves.  Location insertion pulls the nearest region, city, or country of users into the ad copy. It also can make the ad highly relevant to the users.  4. Include Ad Extensions Though ad extensions do not directly affect the quality score, they can increase CTR. Ad extensions are used to expand your ad. It increases the space your ad uses up in the search engine and provides users with additional information about your business and offers. So, the expected click-through rate will get benefit from including as many relevant ad extensions as possible. 5. Work on Landing Pages Landing page experience is a vital component to optimize the Quality Score of Google Ads. The four above-mentioned steps focus on ad group structure, campaign, CTR improvements, and ad relevance. You also need to work on optimizing the landing page to improve the Quality Score.    The messaging should be consistent and keywords should be used smartly in ads and landing pages. Make sure that the keywords are present on the landing page, The landing page should be consistent with what is being searched for. You also need to use the best URL possible for every ad group to give searchers exactly what they are searching for.  Google also perceive landing page with high bounce rate as low relevance. Minimize the number of steps that a user needs for conversion. Also, make sure that your website is mobile-friendly. The mobile-friendliness of a website makes it easy to navigate on mobile which improves the user experience and thus Quality Score.     6. Improves Site Speed If the site speed is lower, it affects the user experience negatively which can result in a negative quality Score. Don’t forget to use Google’s free site speed tool to examine your site speed and get valuable insights. It gives a score out of 100 as well as suggestions to improve page speed.  The quality score remains a core PPC optimization, with very real impacts on your cost-per-clicks. Do you want to learn more and need more support to improve your Google Ads Quality Scores for your Ad? To improve the Quality Score, you can consult a Google Ad consultant. 7. Use Negative Keywords When people are actively searching for terms unrelated to the services or goods you offer, negative keywords are employed to stop your adverts from appearing to them. Consequently, your company will have the chance to reach the widest possible audience while using your campaign budget wisely and avoiding spending money on clicks that aren’t likely to result in a conversion. Understanding your target audience in detail will help you run successful paid campaigns that maximize CTR and conversions. In order to maximize relevance and return on investment, you should refine the keywords you’re bidding on and target relevant ones. It’s definitely reasonable to assume that every company’s goal is to increase conversions and the number of paying customers through active customer acquisition. Negative keywords are quite helpful in this situation because they tighten the relevancy of your ad groups so that one ad speaks to a whole group of keywords, and they also raise the likelihood that people would click on your

The SEO toolset provider Ahrefs announced its own search engine in 2019. Ahrefs has invested around $60 million to launch this new search engine called Yep. What is Yep? Yep is a web search engine that will soon be available in most languages and all countries. Ahrefs is positioning this search engine as a Google competitor. However, there were many other Google competitors that were launched in the past two decades but did not get popularity like Google.  Privacy Yep will not collect personal information of users such as name, gender, age, and geolocation. Also, your Yep search history will not be saved anywhere. Yep will rely on aggregated search statistics to improve algorithms, search suggestions, and spelling corrections.   Ahrefs CEO Dmytro Gerasymenko said that ‘we do save certain data on searches, but never in a personally identifiable way. For example, we will track how many times a word is searched for or what is the position of the link getting the most clicks. But we won’t create your profile for targeted advertising.” You can use the Yep search engine by clicking here or typing “yep.com” on your web browser”. It means that Yep will track how many times a word is searched for. It will also track the links that are getting the most clicks. But it will not create any user profile for target advertising. Yep will consider the keywords entered by searchers, language preference obtained from the browser, and approximate geographical area at the scale of a city or region.        Profit-Sharing  Ahrefs search engine works on the plan of a 90/10 profit-sharing model which means that Ahrefs shares 90% of the profit from advertising with content publishers. Yep are planning to promote content writing. Gerasymenko further said that ‘Creators who make search results possible deserve to receive payments for their work’. He further added ‘We saw how YouTube’s profit-sharing model made the whole video-making industry thrive. Splitting advertising profits 90/10 with content authors, we want to give a push towards treating talent fairly in the search industry’.   The business strategy of Yep is to highlight high-quality content. The 90/10 profit-sharing model is expected to reward independent media, professionals, and enthusiastic people for their contributions while promoting high-quality content to support any particular webpage of search engine results  How Yep Works The main thing that matters for Yep is the search quality. Yeb is aimed at satisfying the needs of searchers. So, how does Yep work to put together the search results? Crawling  Yep gathers website data by using Ahrefs bot. Ahrefs bot has been crawling the web for 12 years. The Ahrefsbot data is used to power its link database and SEO insights . Ahrefs has announced that it will replace Ahrefsbot with Yepbot in the future.  More than 8 billion web pages are being visited by Ahrefs every 24 hours. It means that it is the second most active crawler on the web after Google.    Indexing Yep update its search index every 15 to 30 minutes. It adds 30 million web pages and drops 20 million daily.  Other Technical Details The Singapore data center of Ahrefs is powered by approximately 1000 servers that store and process 100 petabytes of web data. The web data includes web pages, links between them, and the search index. At least 2x 100GB connections are used by each server. Multiple GPU cards are also being used by some servers to train big transformer models. Ahrefs has also planned to open a U.S.-based data center before the end of the year.     The Ultimate Goal of Ahrefs In 2019, Gerasymenko said “Considering the platform only generates a fraction of the company’s $120 billion revenue, the organization could easily revamp Bing under a profit-share model. It’s my prediction that the positive public sentiment alone would have greater ROI than existing ad revenue. If we succeed in our endeavors, Google will finally get some long overdue competition for search.” The goal of  Yep is to attract the interest of a big company like Microsoft that can bring the idea to scale.  Yep Search Results The search result pages of Yep are minimal. The options are news or web results. Knowledge boxes on the right side of the search result pages are also there that feature content from Wikipedia,  Bottom Line After the launch of Yep, Google will have more completion now and creators will have more options. Let’s see where the new search engine of Ahrefs, Yep is going to take the industry in the future. If Ahrefs can successfully keep its promise of privacy, and give the content creators a huge share of profits, it may have a winner in form of Yep.  

Astrology business needs strong marketing like any other business whether to promote any product or service or to enhance brand awareness. Facebook ads are one of the digital marketing techniques that can work amazingly and give the best return. Facebook ads for astrology services can generate new customers for consultation whereas Facebook ads for astrology courses can generate new students who aspire to become good astrologers.   Facebook ads for astrology services and courses can help in enhancing brand awareness, generate leads, and bring conversions. But it can be achieved only if you select the right Facebook interests and target your audience correctly.  In this blog, we will give a brief explanation of how to create a Facebook ad for astrology services and courses.  Step 1: Create an Account With Facebook Ad Manager Facebook’s Ad Manager is a stylish dashboard to provide users with a general idea of all their campaigns. It is structured by columns, which makes filtering through your ads easy so you can create a custom view of your results. Key information like frequency, reach and cost is available to make reporting on performance easy. To create a Facebook Ads Manager, go to Facebook Business Page. Then click on “Go to Ads Manager”. Insert your information and set up a payment method. Your Facebook Ad manager account is created.   Step 2: Choose Your Objective The next step is selecting your objective for the Astrology lead generation campaign. The Ad Manager will direct you to select an objective for your ad campaign. You can think about what you want to attain from the ad. Your answer may be increasing brand awareness for your astrology business or getting the conversion or making maximum astrology app installation or attaining website traffic.  Step 3: Select Your Audience Now the next step is configuring your target audience. Defining your target audience will allow Facebook to show your ad to your defined audience only. It can increase the chance of success of your astrology lead generation campaign. The target audience for astrology promotion should be described in terms of age, location, gender, education, language, behaviors, and interests. The Facebook ads audience analysis report for astrology reveals that the majority of people interested in astrology are between the age of 25-34. Women are more interested than men in astrology consultation and men are more interested in astrology courses. People who have an interest in astrology have a college degree. Based on this data, you can select your audience profile.  Step 4: Set Your Budget Now is the time to consider how much you want to spend on your ad. The budget can be set on per daily basis or as a total amount for the campaign.  The daily budget represents what you spend each day on your ad. Facebook will stream your ad on daily basis. Once your budget will reach, Facebook will stop running ads for that day and again start streaming on the next day.  A lifetime budget represents the total amount of money that you spend on your ad. You will instruct Facebook on a number and an end date. Once your budget is reached, the campaign ends. Step 5: Choose Your Ad Placement Now it is time to optimize the placement of your ad to get the best possible results such as lead generation for astrology and improved brand awareness. Facebook has options for ad placements like feeds, in-stream, search, and messages. When you select feeds, you will get high visibility for your astrology business in the feed. When you will select in-stream, your ad will capture viewers’ attention while they’re watching videos. When you will select search, you will get visibility when people will search for astrologers or astrology courses.  Step 6: Create an Ad The next step is creating the ad. You need to tab over to the type of ad you wish to create and click the “Create” button. Once you log into the Ads Manager, you’ll find a performance dashboard in which all of your ad sets, campaigns, and ads will be listed. You can create your ad using an existing post that is already on your Facebook Page. If you want to create a new ad, choose your format and then create an ad. Facebook has 8 options for formats. They are photo ads, video ads, carousel ads, slideshow ads, messenger ads, collection ads, stories ads, and playable ads. Add visuals and copy after selecting formats. Step 7: Publish Your Ad After creating an ad, publish it by clicking the ‘Publish’ button at the bottom right-hand. After publishing, Facebook will hold your ad for around 24 hours to confirm it does not violate Facebook’s community guidelines. Facebook will send a confirmation email once the ad is approved and live.    6 Ways in Which Facebook Ads Tend to Go Wrong Here are some of the latest digital marketing strategies for Facebook Ads Tend Youtube videos that help them to gain maximum benefits for your business.  

What Are Core Web Vitals?  Google introduced Core Web Vitals in May 2020. It is planning to make Core Web Vitals Google official ranking signals. Now let’s understand what these are. Core Web vitals measure and assess the responsiveness, speed, and visual stability of websites. It offers more opportunities to boost the ranking of web pages. Core web vitals evaluates user experience which means it measures what results will the users receive, how easily the users can navigate through your website, and how fast the users will be able to interact with your website. There are three Core Web Vitals metrics: Largest Contentful Paint (LCP) evaluates how fast the elements of a webpage such as videos, images, animations, and texts can load. Cumulative Layout Shift (CLS) makes sure that web pages are free from confusing and unexpected movements that might worsen the user experience. First Input Delay (FID) measures the responsiveness of web pages when users visit the pages for the first time. It also evaluates how fast the browser of the website can show results for users.    How Do We Optimize Core Web Vitals In our experience, there are 5 ways to improve your Core Web Vitals. 1. Reducing and Optimizing Javascript Execution When the report for a webpage shows a poor FID score, it means that the page takes time to load for users over 300 milliseconds. In this case, you can consider reducing and optimizing your Javascript execution. It can reduce the time between browser Javascript code execution and page. It is also important to use a little memory because whenever the site’s code requests the browser, it creates a new memory that stops Javascript and the page becomes slow. Also, in order to reduce the execution, unused Javascripts should be cut down. You can use the code-splitting technique to cut down unused Javascript. It will separate the Javascript bundle (collective files as a bundle to prevent many HTTP requests that are essential to load a page) into smaller pieces. 2. Implement Lazy Loading It is essential to implement lazy loading when you display images on your site. So that, the UX and core web vitals of the site do not get harmed. Lazy loading helps in loading images on a web page exactly at that time when users scroll down without compromising the speed of loading. Lazy loading also improves the site’s performance and limits bandwidth usage. It improves the site’s SEO and reduces the bounce rate. The issue of poor LCP scores can be addressed by implementing lazy loading. 3. Image Compression and Optimization The largest elements on a web page are images. So, it is important to optimize images. Optimizing images can make your page lighter as well as can improve the site’s loading speed, UX, LCP score, overall page size, and ranking on search engines. The images can be compressed with tiny.jpg and as a result, LCP results will be improved. However, compressing an image does not compromise picture quality or resolution. It is also important to activate Content Delivery Network (CDN) for images. CDN is a network of servers that stores content. The servers are distributed all around the world. As servers are activated in many locations, images can be served from the closest server at a fast speed. 4. Provide proper dimensions for images and embeds CLS score becomes poor when elements like ads, images, or embeds on a web page are without dimension in the CSS file. Proper width and height of such elements can help the browser to allocate space on the page at the time of loading and the elements can be loaded fast. In case, when elements do not have correct dimensions, the browser cannot understand the exact need for space and thus elements load slowly on the site. 5. Improve server response time If the server response time is slow, it takes a longer time to receive content from the server and show anything on the screen. It can also negatively influence UX and SEO. Therefore, faster server response time directly improves page load time and LCP. You can measure the server response time by using Time to First Byte (TTFB). It calculates the time of receiving the first byte of your page’s content by the user’s web browser. Final Thoughts It is important to remember that the back end of the website works hand in hand with the front end. Therefore, the back end should be optimized to achieve the best user experience. You can consider visual stability, loading speed, interactivity as well as mobile-friendliness, HTTPS security, and safe browsing not only to improve user experience but also to improve SEO.  

Brands that ignore the reach and power of social media marketing are missing out on a major digital avenue for client connection in today’s digital age. In fact, 80 percent of marketers believe social media has value and that it may help them get useful customer insights and increase other marketing initiatives, resulting in a positive Return on Investment (ROI). Marketers can use social media to increase lead generation, and a well-executed social media plan can improve search results, attract more website visitors, and raise conversion rates. But how can you develop an effective social media plan if you don’t know how to choose the best social media platforms for your business? With so many possibilities, deciding if your company should use Snapchat, Instagram, or LinkedIn to develop an online presence may be daunting. We’ve developed a simple step-by-step procedure below to assist you in choosing your social channels and making the best option possible based on the most critical variables. What are your social media strategy objectives? It’s essential to be able to connect your social media platforms to your strategy’s high-level goals. If you can’t explain why or how a certain channel will help you reach your objectives, you should probably avoid using it. Use social media to increase brand awareness As a first start, you should look for well-known platforms with a broad audience, as this will allow you to reach out to a diverse group of people. If you know your personas and discover that advertising on a network is the best way to reach them, keep popular and niche platforms in mind. Paid marketing is one of the most efficient ways to increase brand recognition and reach (this is an advisable option, whatever your budget). So, spend some time looking into the various social media advertising choices. For example, Facebook’s ad platform is well-known for delivering remarkable returns. Use social media to enhance lead generation Marketers that want to produce high-quality leads should use social media. You can attract appropriate prospects who can be nurtured in your funnel to convert by implementing targeted campaigns. LinkedIn is known for being a leader in social media lead generation, whether it’s by joining groups, developing targeted advertising, engaging in discussions, or searching with complex filters from a B2B viewpoint. Facebook and Twitter advertising is also quite effective, with a cheaper Cost Per Click (CPC) than an AdWords campaign! What channels is your target audience using? You must evaluate where your audience interacts online once you’ve linked your goals with your social media channel decision. For example, if your main consumer category is 70-year-old ladies, creating an Instagram account for your company may be a waste of time. Similarly, if you’re exclusively targeting guys, there may not be a compelling case for marketing your business on Pinterest. Social media demographics inform the tightest and most successful social media tactics. These data-driven insights will guarantee that your strategy and channels of choice provide the most relevant, tailored approach possible, increasing your conversion possibilities. You may examine your present followers by using a social listening service like Sprout Social. This will provide you with information on your present social audiences’ gender, age, and geography, which can help you decide which channels are worth keeping and which aren’t. In summary, rather than being driven by current trends, always back up your judgments with demographic data when picking your social media networks. Still, confused about choosing the best social media platforms for your business? Read the complete blog. What channels are your competitors using? Taking into account what social media platforms your rivals use is just as crucial as researching the channels your target audience uses. This will serve as a benchmark against which you may assess industry activities and make judgments. What kind of content do they post, for example? Do they make material that is customized to each platform? How often do they update it? How many likes or shares do they get on their posts? Examining how active your rivals are on social media, as well as how well their followers respond to what they publish, can offer you useful data that you can use to ensure your strategy’s success. To discover how successfully your rivals are reaching their target audience, use our Competitor Analysis Tracker. Again, social listening tools may help you figure out which businesses in your sector have the greatest social media reach and impact. What kind of content do you want to create? This is an important subject since there are many various forms of content, some of which will complement your company goals and brand identity and others which will not. Furthermore, some material types will be better suited to some social networks than others. If you’d like to share industry news, corporate updates, or whitepapers. These content types are often suited to B2B audiences that are mostly found on professional sites like LinkedIn. If you have a business Twitter account or an individual one that you use for work, these are also great places to connect with other professionals and share industry-specific material. When you’re seeking ideas, check out these fantastic examples of B2B content marketing. If you’d want to share video content with others If your video content is brief and aimed at a younger audience, Instagram, TikTok, or Snapchat can be a good fit. Facebook and Twitter can also produce significant levels of engagement if they are lengthier and broader in their appeal. Not to mention creating a YouTube channel, which is the world’s second-largest search engine with over 3 billion monthly searches. If you wish to publish material that is based on images If you’re a B2C company with a compelling product to offer, you should try marketing it on Pinterest. 98 percent of Shopify users, according to the company, utilize the site to attempt new things depending on what they see. Instagram is perfect for telling a visually inspiring brand story. How many channels should you manage? Did you

A digital marketing plan is a document outlining the marketing plan. It includes short and long-term business goals, strategies to achieve these goals, channel to be used, action plan, schedule, and budget  The Necessity Of A Digital Marketing Plan Having an effective digital marketing plan is important to attain the objectives of your brand. Here is an explanation of why you need a digital marketing plan. A Digital Marketing plan helps to guide actions that all team members need to follow. It sets a clear objective and provides a path of action.   A good digital marketing plan allows you to research your target audience and the external environment of your business. It provides detailed knowledge of the target audience and market.    A digital marketing plan helps you to align your brand objectives with digital marketing actions so that the company can receive its objectives by implementing the plan.  A digital marketing plan eliminates overlapping and irrelevant activities. It ensures clarity of actions and thoughts. How To Make An Effective Digital Marketing Plan Here are some steps that need to be followed to prepare an effective digital marketing plan. This will let you know how to plan a digital marketing strategy. Analyze Your Current Situation The first stage to plan a digital marketing strategy is analyzing the current situation of the company. You also need to examine what your product or service is, what’s your company’s Unique Selling Proposition (USP), what you have done so far in online marketing, what you have achieved till now, and what people are saying about your brand online. You also need to analyze your website and check whether it needs to be improved. In addition, you also need to investigate what your competitors are doing to market their products or service and what you can learn from them.  Establish Digital Marketing Objectives   Once you analyze your current situation, work on establishing goals to have a clear idea of what you want to achieve. You can work on setting SMART goals that are specific, measurable, attainable, relevant, and time-bound.  Specific: The objective must be specific and detailed answering what, when, who, where, and how.  Measurable: The goals should be measurable. Use specific KPIs to define progress. Attainable: The goals should not be too ambitious that they can’t be achieved.  Relevant: The goals should be feasible and match with company’s objectives. Time-Bound: The goals should have specific deadlines. Define Buyer Persona After setting objectives, next you need to define buyer persona that must include demographic information like age, occupation, gender, income, and location of the target audience, their current relationship with the brand, their online behavior, and their expectations from the brand. After that, you need to assess the value proposition of your brand defining why customers should choose your brand.  Content Strategy  Now is the time to decide what kind of content you need to create and how you will transmit it to your target audience to attract them and position the brand.  You will require some tools to effectively create a content strategy. The first is Keyword Research Tool to find the right keyword for your content so that its rank improves organically. The second tool is the Content Calendar which includes the date of publication of the content, topic, keywords, and relevant hashtags.  Platforms and Digital Strategies The next step is to decide which social media platform you will use. Social media offers various platforms where you can promote your brand. You need to find out which platform will be suited the most concerning your digital marketing objectives and the target audience. Using different social networks can be more beneficial instead of sticking to just one platform.  After that, you need to focus on what strategies you will apply. You may go for website optimization. paid media advertising, email marketing campaigns, and SEO. You should include the use of marketing automation tools to automate the marketing campaign.  Key Performance Indicators (KPIs) Analyzing the results is a crucial part of digital marketing strategy to understand the progress and where improvements are needed. You can collect data and compare it with actual goals. It can be done on a weekly or monthly basis. For example, “Engagement” can be one of your KPIs. To calculate it, Engagement= likes + comments + shares / followers Contingency Plan A contingency plan defines what will happen when the goals will not be achieved. For each of the KPIs, you need to decide on the response plan if the desired goals are not attained.            Final Thoughts   You have learned about how an effective digital marketing plan can be created. The objective of your digital marketing plan should be clear, specific, and aligned with your company’s objectives. You need to choose specific KPIs to measure the progress of your strategy. You need to be proactive while dealing with the situation when the desired objectives are not achieved. I hope you now understand how to plan a digital marketing strategy.