But improving your SEO isn’t an easy process as you can not think of a strategy in a single blink of an eye. It needs a lot of preparation. You can take help from the best SEO Company in Delhi for getting a preplanned strategy and a well-maintained schedule with a sorted and creative process. Therefore, the best step you can take in your initial days is to develop your SEO strategy and conduct a proper SEO analysis.
Importance of SEO Analysis
The major role analysis of SEO plays is that it provides insights into your work which can help you in improving and enhancing all the drawbacks or minor bugs. Add all the relevant and necessary content and look for the area where you can add or enhance technical aspects to deliver better knowledge and experience for users and to show search engines the context and connection between your content and the search query users are using. SEO analysis is a must for achieving a higher rank, broadening your reach, driving traffic, and achieving all your business objectives taking this strategic judgment, which will reduce time and you will be able to lend your resources more effectively. Below are some points for getting an idea of how to analyze your website for SEO.
Measure your Visibility
Always keep measuring your visibility, date, and position in the google search engines. And keep asking your website the following questions such as How does your website rank on Google? What is the average position in the SERP? What are the latest strategies and trends? When should you begin your SEO analysis? The most important thing is to have an eagle’s eye view. Identify how many of your website pages are indexed in the search engine, and get a better understanding of your overall website and increment of visibility on Google.
Check URLs and Meta Descriptions
URLs need to be short and accurate for about four to five words that describe the content on the page. For example, the article “How to use SEO optimization for the business” has a simple URL of “how-to-use-SEO-optimization-for-business.”
You can choose to optimize and edit them so search engine bots better understand what’s on the page. But, be cautious as this can affect the link juice of the old URL.
You can get the best SEO Expert in Delhi who can help you in giving proper meta descriptions as much as you want, however. Meta descriptions must include primary and secondary keywords and properly sum up what your page is about.
Analyze Titles and Headings
Titles should attract the attention of the audience and they must encourage users to click on them. In each title and heading, assure that you are using the proper SEO keywords for your page.
Keep in mind that improved and long elevated search keywords can be difficult to rank so try to find a long-tail keyword that is a little less competitive and will improve your chances of showing up on the first page of a SERP.
Evaluate Incoming Links
Inbound links also known as incoming links or backlinks are links to your site that are hyperlinked to another site. They act as an indicator for the search engines that your website is a trustworthy source eventually increasing your SEO ranking for the better. And increase you’re genuinely by Analyzing all the incoming links to your site so that you can understand what you need to do to improve your search rankings.
Examine all Broken Links
Don’t let Broken links affect user experiences to avoid this, always be on the website patrol for any broken links on your site and if there are any fix them.
You can correct them by confirming proper spelling, or you can complete a 301 redirect to a different yet relevant URL.
Evaluate Your Website Content
Content is the most important part as it gives a huge role in the SEO of your website. Check for any duplicate, or plagiarized content, which can act as a red flag. Also, confirm that your content must be of high quality and without any errors. Start with your most prominent pages, then work your way through smaller posts and pages too.
Audit Your Images
Search engine bots can’t crawl your images on themselves so you must optimize your images with proper alt text to describe the appearance and function of that image. You can even use your image by reducing its size, which can help in improving the page loading speed.
Check Your Page Speed
Your page speed can influence the quality of your service improving the overall user experience, so you must consistently analyze the load speed of your page to ensure your website is running quickly and efficiently. You can even use relevant tools for your website’s effective speed.
Also Read :- What are the Strategies for On-Page SEO ?