We all know that effective digital marketing strategies can drive potential customers to your website. But it does not mean that high traffic to your website always translates into revenue. When visitors visit your website, you need to make sure that they have a strong reason to make a purchase. Now you may have a question about how to offer your potential customers that strong reason. To help you with this, here are some best tips and insights. Let’s have a look.
1. Create an Email List
Once visitors visit your website, you need to communicate with potential customers continuously and move them down the sales funnel. Therefore, a solid email marketing plan can be the best strategy. You may get an email from signups of the visitors. Once you get the email addresses, start with an email saying welcome to help the customers like and trust your brand. When you send emails with persuasive language and a call to action, they become more likely to convert into customers.
2. Have a Conversion Tracking
To make sure that your traffic is working, you need to have a system to measure actual results. You can place a conversion tracking pixel on your confirmation page for the easiest and most effective tracking. This tracking system can give you insights into what traffic is generating leads and from where. Based on this information, you can optimize your campaign and make it more effective.
3. Create Gated Content
Many customers may purchase something from you on their first visit to your website. But you need to make sure that these customers come back again for more purchases. The best way to do that is to get their contact information by offering a great piece of gated content in exchange for their email address. You can follow them up and get them to return to your site on a regular basis.
4. Tiered Value Offerings
All the customers who visit your website may not be ready for any purchase. To make them engaged and provide value, you can offer content that reflects different degrees of interest. You can use blog posts that highlight the big trend related to your business and show the need for purchasing. You can also offer case documents to attract buyers who actively evaluate their options.
5. Use Multiple Channels
Your target customers may not be on a single platform. You can use multiple channels to attract and engage clients. It means that Facebook ads may not work exclusively. You can try Linkedin ads and Instagram ads along with Facebook ads to make your promotional campaign more effective.
6. Check Bounce Rate
One very important statistic to study conversion is bounce rate. Your marketing campaign may be great as it creates millions of traffic. But what if you have a less than 0.001% of conversion? Higher bounce rates indicate that your content or landing page is not persuasive enough to convert the sale. So, you need to redesign your content to make your website more engaging.