Think of hashtags as content labels. It works well to tag and categorizes your content so that others can find it and see more of your postings. In 2009, Twitter became the first social media network to begin linking hashtags. We soon noticed that many other social networking sites followed their lead.
Hashtags are a great method to connect with people on different social media platforms, allowing users to initiate discussions and engage in conversation. The total engagement with general audiences is increased by using hashtags to group content with related themes. Using hashtags will help new followers find you when you integrate your social media accounts with your inbound marketing plan.
There are five efficient strategies to use hashtags in social media marketing:
Do Your Research
Using hashtags that are currently trending is a well-liked and successful way to increase the visibility of your posts, encourage engagement, and expand your audience. Take a look at the trending hashtags right now.
Look into the hashtags being used by your rivals to increase interaction by visiting their channels. You might learn new hashtags for your content as a result. If you decide against using the same hashtags as your rivals, you might hunt for other hashtags to use in their place. When assessing your social media marketing plan, conducting a competitor analysis is usually a wise move to make.
Lists of popular hashtags for various topics can also be found in a variety of web resources. It will be easier to use hashtags in your social media marketing strategy if you do your research first.
Keep Your Hashtags Short, Precise, and Pertinent
Simplicity is essential if you want to use hashtags in your social media plan efficiently. Consider the search terms that your audience or potential audience will use to find your product or service. Long, difficult-to-pronounce, or difficult-to-spell hashtags will lose their impact because no one will likely remember them or use them in searches. Select hashtags that are simple to recall.
You should use specific hashtags even if keeping things simple is important. An audience that is more specifically targeted as a result of the use of more particular hashtags will engage with your posts more frequently. On Instagram, for instance, the hashtag #holidays is used roughly 52.7 million times. The likelihood of your content getting lost in the sea of other #holidays postings is much higher. So instead of merely using #holidays, you might want to think about combining it with other more focused and applicable hashtags.
The secret is to choose hashtags that provide a clear understanding of the conversation’s subject and to make sure the hashtags you use are pertinent to the content you are posting.
For your material, create original, branded hashtags.
What makes you special? Avoid relying solely on general hashtags and hoping that your fans will retweet your posts. Additionally, don’t only rely on general hashtags and hope that new fans will discover your material. When you use hashtags that are overly general, sometimes your material will get buried in the sea of other posts that use the same hashtag. As a social media marketer, developing distinctive, branded hashtags that are customized to your company or its campaigns is an efficient approach to differentiate your content and yourself from the competition.
Being inventive is essential if you want others to adopt your idea. People will recognize your brand when they see the hashtag.
Adjust your hashtags for certain platforms.
Always remember to customize your hashtag usage for each social media network you utilize. On different platforms, various hashtags function at varying degrees. Hootsuite, for instance, claims that hashtags on photo and video-sharing websites like Instagram are typically more concerned with content description. The focus of hashtags for social media sites like Twitter, on the other hand, is more narrowly on the conversation’s subject. Not all hashtags will perform equally well on each platform, so it’s vital to keep this in mind.
Make sure you are tracking and monitoring the hashtags you use to connect everything. This will enable you to identify the hashtags that are and are not effective.
The effectiveness of your social media activities and their return on investment may both be tracked. I’m hoping these pointers may inspire you to start using hashtags in your social media marketing plan or inspire you to reconsider it!