1. Search engine optimization (SEO)
ON-Page SEO
On-page SEO is also known as “on-site SEO”. It is the practice of optimizing the keyword for web page content for search engines and users. Common on-page SEO practices include optimizing title tags, optimizing keywords, content, internal links, URLs, and Schema Markup. And optimizing content further includes major other things like:-
- Experience of the User
- Search Intent
- Page loading speed
- Click-through-rate
Off-page SEO
It is completely different from on-page SEO as on-page Seo includes online websites and search engines or content optimization. Off-page SEO, also known as off-site SEO, refers to actions taken outside the website to affect the ranking of computer program results pages (SERPs). On the side of on-page SEO, these embrace many of the factors of basic SEO that facilitate a site to rank.
To optimize offsite ranking factors, you need to increase search engine and user awareness of your site’s popularity, relevance, credibility, and permissions. This can be accomplished by different honoured places on the web (pages, sites, people, etc.) linking to or promoting your website, and effectively chasing for the best and high-grade content.
Local SEO
Local SEO is a type of search engine optimization strategy that improves your business by increasing the visibility of your company in Google’s local search results.
Any business with a physical location or geographic area can get a lot of benefit from local SEO by increasing the business visibility on nearby areas. If any user surfs, Google for any important keywords related to a business then a map with 3 listings appears underneath it. This is known as a map pack. This then local SEO can help you grow your business and will boost it with more success.
2. Pay-Per-Click (PPC)
Google Ads
Advertising on a renowned platform Google can surely prove itself as one of the best decisions that you could take to expand your business reach, find new customers, and grow your business. With clear strategies and directions when using Google Ads (formerly Google AdWords), your company can generate visibility to more customers and increase its presence online.
By creating highly relevant and searchable web pages, you can beat your competitors and display yourself as the top listing candidate with specific keywords.
Social Media Marketing
Social Media Marketing refers to running advertisements on social media platforms like Facebook, Instagram, LinkedIn, etc. Through social media, connecting with the customers has become easy as the audience is already present on these platforms. The social media market can be less costly and sometimes even free as it will not require whole labour, wages, or extra expenses like for a physical shop. It just requires some simple effective strategies.
YouTube Marketing
Create video content for your business with help of your Social media Consultant.
The digital marketing company will also provide you with Written content for your website. They provide you as a consultant for every effort you need to put into your business.
For instance, you have seen many surveys popping up on your screen while watching a YouTube video or surfing a Facebook page. Those are for social media advertising to know your interests and about how many products you are aware of.
Influencer Marketing
This advertising is done by influencers like we have many on Instagram and Facebook and also on Youtube. You may have seen your very favourite artist advertising a product and getting sponsorship.
This is because companies tend to choose a very popular artist of the audience’s choice for promoting their product. According to our mentality, we often get attracted towards the product because our favourite idol is using it (according to the ads).
3. Marketing Automation
Marketing automation is a technology that helps you manage your current market processes and multifunctional campaigns across multiple channels, including Submitting surveys for feedback on products, services, and updates. These are typically sent out after, such as purchases, or programs, site, or product updates.
4. Website Trafficking
Website trafficking can be done in many ways. Whether via influencer outreach or maintaining active social media. And all the strategies mentioned above includes web trafficking strategies as well
5. PR Services
- Reputation Management
- Media Relations
- Outreach
6. Email Marketing
- Email newsletters
- Promotional Emails
Here in (KDM) King of a digital marketing company, the digital marketing company in Delhi provides the best digital marketing consultants. Where you will have the assurance of getting web traffic and genuine client clients all the truly effective digital marketing strategies.
Read Also:- What Are Digital Marketing Packages In India?