Are you a company that wants to sell different types of wigs and hair patches? Are you looking for Promoting Your Hair Extension Services? Then, you can go for digital marketing services which are an emerging trend of the present time. Online sales of hair extensions and wigs account for  63% of the global market in 2020. People are more likely to buy wigs and hair patches online as they get a good variety of products over there that helps them to choose the right one. In this blog, we’ll give you an idea of how you can promote your hair extension services online and how you can take full advantage of digital marketing services. But before that, we need to understand how digital marketing can help your business. Benefits of Digital Marketing for Hair Extension Services First of all, let’s focus on why you should invest in digital marketing services, 1. Knowledge Sharing Digital marketing services can help you share vital knowledge about hair care tips and a variety of wigs and hair patches. You can share short videos for DIY, and helpful blogs to engage your target customers. Your information can be helpful for people who hesitate to use wigs or who have less knowledge about hair extensions. 2. Increase in Reputation  This is one of the vital benefits you will get from online marketing. According to data, there are 1120 wig sellers in the USA. Digital marketing for your business will make you stand out from the other 1119 sellers and it will increase your reputation. 3. Relationship Building Online marketing can help you in building a strong relationship with your target customers and communities. You can connect online with them anytime and anywhere and can share knowledge about different types of wigs, and how your product can help them. You can reach using a computer or smartphone. 4. Cost-Effective Digital marketing services are cost-effective which means you can reach a huge audience with less investment. You can hire expert professionals at a reasonable price to promote your services. 5. Current Demand Nowadays all businesses are looking for digital marketing services as people are more likely to surf online markets to buy a product or service. Having a strong digital presence is the current demand to reach a huge target audience and maintain a good relationship with them.      How to Promote Hair Extension Services The following marketing ideas can help companies providing hair extension services target new and existing potential customers and increase revenue and sales. 1. Social Media For Hair Extension Services Social media marketing can be one of the best strategies for you. You can create your business profile on popular social media channels like Facebook, Pinterest, and Instagram. You can increase awareness about your products and services and also share feedback from your existing customers on social media channels, Besides, you can also share your contact details so that people can connect with you easily to buy your products. Haircare guidelines. DIY videos and advisories can also be shared on social media channels to strengthen your social media presence. 2. Website Development For Hair Extension Services You can develop a website to promote your services. A website can represent your company and services online. People can learn about your business and services through your website easily. Make sure your website is engaging and people love to spend time there. Create a nice logo for your business and use high-quality images. Use specific keywords in your website to rank in Google search results. Make sure to make your site mobile-friendly so the target audience can connect with you through mobile. 3. Use Google My Business For Hair Extension Services You can create your profile on Google My Business which is free. It will help you in increasing awareness of your business in local markets. You should add your address, contact details, and photos o rank on Google My Business. 4. Create Content For Hair Extension Services You can also focus on creating content. You can post 4-6 SEO-friendly blogs every month to reach customers who want a wig or any hair extension service. Your blogs can cover the topics like hair fall causes and treatment, benefits of hair extension services, and wig industry trends and news. 5. Post Reviews Online For Hair Extension Services You can ask for reviews from your happy patients and share them online. You can post it on your website or other websites like Yelp and Trustpilot. Make sure to keep your review page positive which means you can delete negative reviews that can damage the reputation of your business. Wig-selling companies or companies providing hair extension services also need promotion of their services online. Online presence in the market can open endless opportunities to reach a huge audience. You can hire expert digital marketing professionals to promote hair extension services online at a reasonable cost. You will get the best results in less time.     Also Read: How to Find the Best Website Design Company in Delhi Digital Marketing for Wig Seller Here are some of the latest digital marketing strategies for Wig Seller  Youtube videos that help them to gain maximum benefits for your business.

Google has released the May 2022 core update in May 2022. This is a global update that will impact all regions in all languages. Here are some details about this release.  The Announcement Danny Sullivan of Google announced that Google has rolled out the first broad core update on May 25, 2022. The core update started off strong. Before this core update, the latest core update was the Nov 21 core update which is now 6 months old.  It was also noted in the announcement that the May 2022 core update will take 1-2 weeks to roll out fully. It can be expected that the site’s performance in search results will be improved. What is Core Updates “Core updates are changes we make to improve Search overall and keep pace with the changing nature of the web. While nothing is specific in a core update to any particular site, these updates may produce some noticeable changes to how sites perform, which we’ve noted in previous guidance on what site owners should know about core updates,” Google added Core updates are aimed at making the search results more relevant to the users. It includes changes to improve overall search and stay beside the changes on the web. The changes are expected to make search more useful and helpful. It is a significant improvement to the overall ranking processes.     Rumors of the Core Update The SEO community has been seeing indications of rolling out of a potential Google algorithm update since May 16. But Google has not validated these rumors. It may be possible that Google was testing the core update.  John Mueller of Google specifically said for this rumor that “when we announce core updates, we start the roll-out at that point, not beforehand.” When the Update Started The rolling out of this broad core update was started on May 25, 2022, at about 11:30 am ET. Google will update us after the completion of the rolling out of the broad core update. It has been found that periodic refreshes will be done by Google to this algorithm. Google may not announce these updates in the future.   Previous Core Updates  The latest previous core update was in November 2021. And before November 2021, it was in July 2021. Core updates were also made in June 2021. This update was a big one but slow to roll out.  Before June 2021, the core updates rollout was done in December 2020. It was also a broad and big one and took some weeks to complete. The core update rolled out just before December 2020 was on May 2020 and prior to that, there was January 2020 core update. The updates rolled out prior to January 2020 core update was done in September 2019. But this update was weaker for many webmasters and SEOs as they realized that it did not have a stronger impact just like previous core updates.           What To Do For Negative Impact  If you did not get the expected results from the core update and were negatively impacted by it in the past, you can look for advice on what to consider by Google. These negative rankings may be without anything wrong in the pages. However, Google has proposed a couple of questions to consider if your website is impacted negatively by the core update. Google has admitted that a small recovery can be expected between core updates but the expected change you will notice after another core update.  Improvements may not always ensure recovery. However, no improvements can guarantee no recovery.  Why We Care When Google updates its core update algorithms, there may be a chance that your website may perform better or do worse in the search results. Your rankings may fluctuate. The purpose of providing information on Google updates is to enable you to understand if you notice any change, you can find out whether it is due to something that you changed on your website or due to a change in ranking algorithm s=by Google. So, keep a vigilance on your rankings and analytics for the next couple of weeks.       

What is Google Performance Max Campaign? Google Performance Max is a type of campaign automation, Google automates the delivery and the target of the campaign based on the information that is provided by the advertisers. Performance Max is a new target-based campaign that enables performance advertisers to access all their Google Ads inventory from a single campaign. It is created to compliment your keyword-based Search campaigns to support you in finding more customers across all of Google’s channels like Gmail, YouTube, Display, Search, and Maps. Performance Max helps in driving performance on the basis of your particular conversion goals. It also helps in delivering more conversion by optimizing performance in real-time. It uses Smart Bidding Performance Max that merges Google’s automation technologies across bidding, audiences, budget optimization,  attribution, and more. They’re all administered by your explicit advertising goals and audience signals, creative assets, and optional data feeds you provide Benefits of Performance Max Campaign Let’s look at the benefits of Performance Max Campaign. Here are some of them. Unlock new audiences across channels and networks of Google with Google’s real-time understanding of customers’ preferences and intent along with your input using audience signals.  Performance Max helps in engaging customers across Google’s channels.  Performance Max provides you the option of customized goals that are important to your business. It maximizes conversion value.    Drive better performance against your goals.  Get more transparent insights Steer automation with your campaign inputs. Simplify campaign management and easily optimize your ads.  Performance Max asset reporting can help you understand which creatives are impacting performance and help you optimize campaign creatives to drive ROI. How to Create Google Performance Max Campaign When you create the Performance Max Campaign, you finalize your goals first. Then, the product feed and store locations are connected based on your goals. Let’s have a look at how to create a Google Performance Max Campaign.   Budget and Bidding  After choosing your objective, you will set your budget. You will also select how your bidding strategy will be. It should be noted that the bidding strategy selection involves max value and max conversion. However, you can also set a target conversion/value or a max CPA so that you can leverage Target ROAS and Target CPA strategies.        Location, Ad Scheduling, and Language After setting your objective and budget, you will set your locations. At present, the Google Ads editor does not support Performance Max. Therefore, setting up the targeting is more tiresome than most campaigns. You need to select “enter another location” if you have a lot of locations to add. The “enter another location” will then expand to include a blank space and an “advanced search” link. You need to click the “advanced search” link to bulk import locations.  Advanced URL Options After that, you need to create URL. Google defines its own final URLs by default unless you control that option off. If you allow Google to send traffic to any link that it feels fit, you do have the option to exclude links, as well. Setting Up Assets Groups After the above process, you will be directed to set up an “asset group”. It is effectively an ad, which will be similar to a responsive display asset. This “asset group” is referred to as an asset group because it works as an asset to all platforms. There is an option of creating multiple “asset groups” for the advertisers.  Informing the Automated Targeting Now you are directed to select audiences to give insights to Google about whom to target. Each campaign only has one set of targeting. Google highlighted the point that “Your ads will automatically be shown to people who are most likely to convert for your goals. You can speed up optimization by providing audience signals.” It means that your campaign may not only be delivered to the targeted audiences. Instead, Google also keeps an eye on the audiences you provide for signals. Your provided data will be used to identify similar consumers that are likely to exhibit the same behaviors and interests. Setting Up Ad Extensions Finally, you need to add your extensions. You can choose to use existing account-level sitelink extensions or opt and create specific sitelinks for the Performance Max campaigns. The campaign will put forward extension formats based on your goals. For example, if your primary goal is lead generation, the campaign will recommend creating a lead form extension. There is also an option of adding price extensions, structured snippets, callouts, call extensions, and promotion extensions.  

If you optimize your content with On-Page SEO, you can’t provide a good user experience without internal linking. Internal linking is any link from one page of a domain to another page of the same domain. It helps the audience to discover what they need to know beyond the content. Content alone is not sufficient. Internal linking is important to support SEO by increasing traffic to other pages.    Every blogger knows well that to create high-quality content, internal linking is important to attract visitors as well as search engines. It establishes a web of connections between different content related to the same topic Also, internal linking is helpful in technical matters. If it is done correctly, it helps in eliminating redirect loops and broken links. It also builds site authority and helps in building site architecture and spreading the link juice.   Therefore, internal linking has several advantages. Here are some reasons why you should focus on internal linking.   Advantages of Internal Linking   Improves Usability Internal links bring the readers more information. It pushes users to navigate throughout your website.  If you use correct and user-friendly links in your content, users can easily navigate. Make sure your anchor text locate in related and relevant content that has the potential; to attract your readers to navigate. Readers become more engaged and spend more time on your website.  Boosts Page Views If internal linking is done correctly which means the content you link is relevant to your audience, then the audience will more likely to read further content. It improves the page views. Also, it helps new users to discover your website. However, to be more efficient, you need to optimize your website speed to prevent a huge bounce rate.   Establish Architecture of the Website  The basic structure of your website is its taxonomy which refers to how the content is arranged within the menu. But the architecture of a website is more than this. Internal linking creates the web of pages and content. The structural taxonomy is sorted by various topics and subtopics that are relevant from a homepage viewpoint. But what to do to connect one topic to another. It cannot be achieved within linear taxonomy. Your internal links turn disconnected pages into a comprehensive web by improving your UX design. Enhance User Experience Internal links allow users to know more about a certain topic. Users continue to strengthen their knowledge by clicking links that are more interesting to them. Visitors are entertained in a personalized way due to internal linking.  Ultimately, it enhances the user experience of the website. Failing to do internal linking properly also harms the SEO of the page negatively.  Helps in Crawl and Indexing Google bots are developed to create the thinking process of users. They visit your website and follow all the links that are properly indexed. Building a smart and strong architecture helps bots visit more pages on the website. Even those pages are visited that are not always visited. Therefore, these links improve the ranking of other pages. As a result, the overall ranking becomes higher. Spread the Link Juice External links build your site’s authority over other websites. Internal linking supports spreading your link juice to other pages of your website. When a backlink is created on a particular page of your site, it links to other pages of the same site. Thus, it spreads the link juice. As a result, this juice goes to your money pages. Because how the link juice flows to your internal links is the main component of SEO.   Increases Visitor’s Time on Site Internal links to related topics can help in increasing visitors’ time on site and reduces the bounce rate. When a visitor views one page on the website and immediately leaves it, it denotes a higher bounce rate. A visitor retention strategy is required to reduce the bounce rate. So, you need to retain visitors to your site for longer. Internal links help in this. When the content on your site is internally linked with relevant and related topics, visitors are more likely to spend more time as they can dig deeper to know more about a particular topic.    Improves Conversion Rate When an internal link is created by an e-commerce brand on its website, it improves user navigation. Users are more likely to visit other pages to know more about the product or service and if they do this, it increases their chance to make a purchase. Therefore, internal linking improves the conversion rate.     

All businesses try that when people look for any product or service, they see their product or service, instead of their competitors’. They focus on remaining on the top in the organic search results. All wants to increase organic traffic on website because it given high quality leads and sales through website.  Going organic is a hard job and requires patience. You can increase traffic for your website either using search engine optimization techniques or through pay-per-click (PPC) ads. Pay-per-click (PPC) ads are placed before organic search results.   What is Organic Traffic and Why It Is Important ? Organic traffic denotes people who find and visit your website through search engines like Google, Yahoo, and Bing. People visit your website when it ranks and ranking depends on search engine optimization . So, usually when the search matches the keyword in the website, the website ranks, and thus people visit. It is called organic traffic.   SEO Consultants takes the responsibility to get ranking of your website in higher position of Google and help to increase organic traffic.  Organic traffic increases the number of visitors which can directly impact the higher conversion rate. It is a well-known fact that the first result in Google’s organic search list has 10x more probability to receive a click. It can increase the credibility of the business as people are more likely to trust a website that ranks organically. Investing in strategies to boost organic traffic can make your business popular.  How to Increase Organic Traffic?   All the website aims for ranking high as a high rank generates a lot of organic traffic. But how to increase organic traffic? Here are some tips. Long-Tail Keywords The use of long-tail keywords can increase organic traffic. Long-tail keywords are a set of three to four words. For example “best restaurants in New York”. You can create an engaging title by using these long-tail keywords. Besides, these keywords can be used in the first 50-100 words of the blog. You can get keyword ideas from Ahrefs free keyword generator. Influencer Marketing Influencers have plenty of followers who engage with them regularly. The organic traffic can be increased when they recommend or mention your brand. Also, new and original content created by the influencers for your brand can drive organic traffic. You can make influencers your brand ambassador which may increase the number of new customers for your brand.  On-Page SEO Just creating high-quality content is not enough, you need to optimize your web pages so that it can rank in the search engine results. It can drive organic traffic. On-page SEO activities can include optimizing headlines, meta descriptions, title tags, HTML tags, and images.     Removing Non-performing Content     Non-performing content on your website can compromise your possibility of ranking and cause major blockage in your website’s visibility in the search engine results. They are irrelevant content that is not required or does not fulfill the main purpose. It is an important content strategy that makes relevant content visible and thus helps in ranking high in the search results. It can increase your organic traffic. Guest Blogging  You can invite guest bloggers to your website or become a guest blogger for other websites. If you post as a guest blogger on a high-authority website, it can increase your website’s traffic and improve brand recognition as you will share the link of your website in your guest post. This is how you will earn backlinks and referral traffic.  Using YouTube by Creating Video Content  You can make videos to create a demonstration for your product or service and can upload it on YouTube. You can also respond to various queries about your brand on the YouTube post. It will help you to earn new subscribers and attract all your subscribers to your website. It can also drive organic search traffic and leads for your brand.  Content Promotion on Social Media You can promote your content on various social media channels. You can also participate in discussions, answer visitors’ questions and use relevant hashtags on social media channels to build excellent rapport and long-term relationships with your followers. Relevant content can also be posted on high-traffic communities such as Linkedin, Facebook, Quora, Slack, and Reddit.    Focus on Google’s People Also Ask Besides creating high-quality content, search for “People Also Ask” on Google search. You will get several questions and then you answer them in your content. Content replying to all questions by users can generate higher organic traffic.           Final Thoughts It is clear that generating organic traffic is hard work and requires patience. Though increasing a website’s organic traffic is time-consuming and difficult, it is possible and doable. You need to be true to your brand and your target audience. Follow the above-mentioned tips to increase your website’s organic traffic efficiently.  

Smart digital marketers always strive for making their websites rank higher for different search engines like Google, Yahoo, and many more. There can be two ways to boost Search Engine Results Pages (SERP) position on result pages in search engines. They are on-page SEO and off-page SEO activities. In on-page SEO, activities are done on the page or post to improve ranking such as keywords, meta-tags, meta-descriptions. Anchor tags, post or page titles, and internet linking. Off-page SEO is all the activities that are done outside of the website to improve ranking. These activities can be influencer outreach, forums, content marketing, and link building. Optimizing off-page SEO helps the search engine understand the user’s perspective of the site’s popularity. Having a few links from popular and trustworthy pages can increase the SERP position. It means that off-page SEO is about getting the link to your site from the right source. Building backlinks is the major activity of off-page SEO. Search engines understand backlinks as an indication of the content’s quality, so the sites with several backlinks have a better SERP position compared to the sites with fewer backlinks. Latest Off-page SEO Activities From our perspective, there are 11 off-page SEO activities that are simpler to implement and provide the best results in terms of instant backlinks. Using these latest techniques of Off-page SEO will help you to make quality backlinks for your website. 1. Brand Mentions Social media mentions are vital indications that people are talking about you. So, increase brand mentions on social media to engage social media audiences and try to provide valuable answers to boost trust and authority. 2. Commenting Commenting on a blog can help build relationships with the blog owner and other commenters. Leaving a comment on the blog with a link that directly takes the audience to your website is a simpler way to get more backlinks and SERP rankings. However, it should be kept in mind that comments should be done for the right audience in the right way. 3. Forum Discussions Participating in forum discussions related to your product or services can help in building a connection with the community. Google likes discussion. So, replying to the thread, solving problems, and giving advice can help your website rank higher. Make sure to create a complete profile and an anchor with a signature. So that, the signature along with the anchor appears whenever you comment. Forums with do-follow links are better to approach. 4. Influencer Marketing Reaching out to popular influencers and requesting that they provide their valuable insights about your products or services via review, feedback or quote is also a great approach to improve ranking. You can also create some content and ask influencers to share it within their community. You can highlight their feedback, quotes, and shares. 5. Guest Blogging Guest posting refers to submitting content to someone else’s website. It can enable the brand to achieve targeted traffic by appearing in front of related site’s traffic. It can also be an effective link building tactic. 6. Broken Link Building You can find broken links and contact the owner of the resource. The broken link can be one of your pages that need an update. It can also be your competitors’ links that are outdated. You can replace the link with one of your links.  It can improve user experience by reducing 404-page errors. 8. Social Networking You can build a strong social network and engage your social network to increase the traffic for your content. When your content gets clicked through numerous IPs, it will send Google a signal that many social media users are interested in the particular content. Google will make it appear in front of a wider audience. 9. Social Bookmarking Social bookmarking is also an effective way in which content can be shared on various social bookmarking sites such as Delicious, Reddit, Digg, and StumbleUpon. Make sure to make the content high-quality with a noticeable tagline. 10. Content Marketing Use a different type of content for different social networks. For example, YouTube is popular for videos, and Facebook and Twitter are popular for expressing thoughts. It would be a great strategy if different types of content s made for different types of social networks to rank on Google. 11. Questions and Answers Websites like Quora, Stack Overflow, and Yahoo share questions and answers related to particular products or services. Pick a relevant and high-authority platform, search for your related questions and answer them to add value to the brand and product. Make sure to leave a link to your site in the answers so that viewers can redirect your website. 11. Newsletters Newsletter can also e shared with interesting and relevant information. It can also be included with recently published content from your website. Send the newsletter based on local timings. The audience prefers timely and valuable information. Conclusion There are many other activities also that can strengthen latest off-page SEO activity. One thing can be said that the more relevant and high-authority website talks about you, the chance to rank on Google is higher. Off-page SEO is as important as on-page SEO activity. But you need to make your on-page activity strong first to make off-page activity relevant as without a strong on-page SEO activity. You may not achieve SERP ranking with off-page SEO activity only.  

Facebook ads are a very powerful and effective online advertising tool. However, it is an underutilized resource. Facebook advertisements can be the best place to reach new clients and customers as Facebook is one of the popular social media sites. If you advertise on Facebook, it means that you are going to reach millions of people.  The sophisticated targeting capabilities of Facebook make it smart and effective. But as there are a huge number of members on Facebook, there are a huge number of ads that can make you pretty less noticeable. As a result, you may not get a meaningful return. So, if you want to reach the maximum audience, make sure to follow these strategies to maximize the meaningful return. Set the Goal for Your Ad It is very important to set your goals for the ad first. You may want to achieve traffic, increase brand awareness, generate new leads, increase sales, promote your product or service, or achieve a particular percentage of conversion. Setting goals is also important to measure the success of the campaign. The goals can be SMART which means Specific, Measurable, Attainable, Relevant, and Time-bound. Target Your Audience The next step in Facebook Ads would be deciding who will be your potential customers. Who will be most interested in your offer, product, or service? What geographical location do they belong to? How much they are willing to pay for a product or service? What are their preferences? Nadia Walker Arnold, the co-owner of Barre Forte in Denver said that “It’s important to identify the different types of clients that you already attract and determine which ones you actually want more of,” Deciding the target audience will allow you to focus specifically on those audiences who will be interested in your offer. For example, your offer can be relevant for moms only or generation Z or millennials. You can focus on showing your Facebook ad to those target audiences only for whom your ad is relevant. Again, timing is also an important factor. You need to ensure which time your maximum target audience is most likely to be active. It can be weekends or nights. You can promote your ad at that time to ensure maximum reach to relevant potential customers. Create Your Ad Copy and Images Once you decide who your target audience will be and what you trying to achieve, you need to create an attractive ad copy that should contain images with visual sparkles. Don’t forget to read Facebook policies when creating your ad. Check whether a call to action in your ad is clear, whether images are noticeable, and whether you are adhering to the text rules of Facebook. Before creating your ad, you can audit your competitors’ ad copy to understand what offer they are offering, how they are using images, and what content they are adding. It will help you to understand how you can make your ad more noticeable that stand out from your competitors’ ads. Test Your Ad The next step would be tracking the effectiveness of your campaign. Check where are you sending users who click on your ad. You can also check some pages to check which page results in a higher conversion rate. Facebook pixel is one of the most important ways to do it. It identifies and tracks user behavior once they go to your landing page after leaving Facebook. You can also track the effectiveness of your ad by using Facebook analytics or some other analytic tool.   Know Your KPIs You need to measure the success of your ad based on some key performance indicators (KPIs). You can track it by using the Facebook measurement tool.  You can have a close look at your page’s shares, likes, comments, and shares. The Facebook Measurement tool helps you to identify how many clicks and conversions you are getting.  You can also use Facebook audience insights which is a free tool to understand social ROI. Final Thoughts I hope you find the above information useful. It should be kept in mind that tracking the ROI and success of your ad is more an art than science as many factors play a key role in tracking success. The ROI may differ campaign-wise. Social media ad campaigns continue to rise. You should be tricky and smart while creating, running, and measuring the success of your ad. A Social Media Marketing Consultant is always helpful for ROI-driven Facebook Marketing Services. Also Read: How To Create Facebook Ad For Hair Transplant

Keyword research is essential Digital Marketing Strategy for those who want to take their content to the next level and get a competitive advantage.   What is a Keyword Research Tool? A Best keywords research tool aids in the discovery of subject ideas that people are looking for on search engines like as Google, Bing, and Amazon. This aids you in locating content ideas that your clients desire. Then, in your content strategy, you may include those subjects in your blog articles and landing pages. Keyword research tools also allow you to identify which seed and long-tail keywords your rivals are ranking for. Then you may tweak your content to target those keywords and steal their visitors. Marketers generally compare two important keyword research tools, and if you’re experiencing the same argument, this post will provide you with all the information you need on Ubersuggest vs. Google Keyword Planner. Keyword research is an important yet difficult activity for marketers. Ubersuggest and Google Keyword Planner are two excellent keyword research tools that will make the process go more smoothly. But which is the preferable alternative? Let’s explore!   Ubersuggest  Ubersuggest is a tool that provides keyword ideas to marketers. This free tool can help you visualise keywords and find new content ideas. It also incorporates Google Trends to make sure you’re picking keywords with a lot of searches. One advantage is that you don’t have to register to use Ubersuggest, and unlike many other keyword programmes, you may use it as much as you wish.Some other advantages of Ubbersuggest are discussed below:   Pros Comparatively Easier layout to use. You can easily Monitors broken links.  You can conduct Hashtag Research. Much Master and Reliable as compared to other tools. Cons Page scan feature is not available.  Expensive as compared to other tools.   How to Use It? Start by inputting your domain or a keyword suggestion, then selecting your country and clicking Search. You can see a list of your top SEO pages and organic keywords, as well as their rank and search traffic, under the Traffic Analyzer menu. You’ll see statistics on the term you entered in as well as keyword ideas related to your main keyword under the Ubersuggest option. You may quickly export your keyword ideas data to a CSV file for later use, including search volumes and competition.   Google Keyword Planner  You’ll need a Google AdWords account to utilise the Google Keyword Planner tool – you don’t have to pay any money to use it, but you will need to sign up for one. Despite the fact that the tool is designed for advertising campaigns, it may also be utilised for organic research. You’ll be able to get search volume data and new keyword suggestions, as well as traffic estimates for keyword lists, to help you plan your next campaign or enhance your online content. Some of the advantages and disadvantages of Google Adwords are discussed below.   Pros Totally Free to use. Upto 3 keywords can be added at one time. Works great for making broad keyword research and topic cluster. Cons You get very few keyword suggestions. You get limited data stats and insight. Less Keyword filters.   How to Use it? To utilise it, go to your Google AdWords account and select the Tools button, then click the Keyword Planner link. You’ll now have the choice of looking for new keywords or getting search volume and projections. You will be prompted to input a phrase or domain to identify new keywords, following which you will be presented with a list of keyword suggestions, search volumes, and competition for each. The Search Volumes and Trends feature estimates how many clicks you may expect for a specific term depending on your budget and typical cost per click. Stick to the Find New Keywords option if you wish to come up with content keyword suggestions.   Which is Best Keywords Research Tool to Use ? If you already have a Google AdWords account, Google Keyword Planner is a superior alternative than Ubersuggest since it offers significantly more data and ideas. Google Keyword Planner is once again the obvious choice if you want to execute paid advertising campaigns in the future. But that’s not to say Ubersuggest isn’t still a viable choice. During the optimization phase, many marketers utilise Ubersuggest as an additional source of keyword data. The ideal tool for you is totally dependent on your preferences. Google Keyword Planner can suffice if you’re looking for keywords in a large field. Investing in Ubersuggest, on the other hand, might be well worth it if you want a comprehensive keyword list with more data.

What is Technical SEO? Technical SEO refers to website or server updates that have a direct impact on indexation, crawlability, and search rankings of your web pages. Technical SEO includes title tags, page titles, HTTP header responses, metadata, XML sitemaps, and 301 redirects. But it does not include keyword research, analytics, social media strategies, and backlink profile development. Technical SEO improves the technical aspects of a website to increase the ranking of the pages. It makes a website easier to crawl, understandable and faster for search engines. Technical SEO Issues and How to Fix Them We have noticed some common technical issues that are often overlooked. They are simple to fix and fixing them can boost your ranking. Now, let’s look at top SEO issues and ways to fix them. 1. Absence of HTTPS Security Site security with HTTPS is more important to increase on-page SEO. If the site is not secured, it will immediately show a ‘not secure’ warning with a grey or red background that can cause users to move away from your site, How to Fix It You will require an SSL certificate from a Certificate Authority to convert your site to HTTPS. You need to purchase and install the certificate and your site will be secured. 2. Issue With Indexation If your web pages are not indexed, they do not show up in the search results. You can check it in the Google search bar by typing “site:yoursitename.com”. Google will show the number of indexed pages for your site. How to Fix It If your site is not indexed, you can add your URL to Google. If the site is indexed but MORE results are showing than expected, check site hacking spam or older version of the site that does not allow appropriate redirects to your updated site. If the site is indexed but LESS results are showing than expected, audit your indexed content. 3. Absence of XML sitemaps Google search bots use XML sitemaps to understand more about the site pages so that they can smartly crawl your site. To check this, type your domain name into Google and add “/sitemap.xml” to the end. You will end up with a 404-page error in case of the absence of the sitemap. How to Fix It You can use an XML sitemap generating tool or hire a web developer to create a sitemap for you. 4. Missing or Incorrect Robots Inappropriately configured robots.txt file or missing robots.txt file can damage your organic traffic. To check this. type your website URL into your browser with a “/robots.txt” at the end. If the results show “User-agent: * Disallow: /” then there is an issue. How to Fix It You need to talk to your developer immediately. He/she can help you to fix this issue. 5. Meta Robots NOINDEX Set Appropriately configured NONINDEX tag can indicate pages with lesser importance to Google search bots. Inappropriately configured NONINDEX tag can massively destroy your search visibility by eliminating all pages with a particular configuration from Google’s index. This is a big SEO issue. It can be checked by using site audit technology or viewing the page source through right-click. How to Fix It Check with your developer and change NONINDEX to INDEX and NOFOLLOW to FOLLOW. 6. Slow Page Speed If your site does not load quickly, your users move away from your site and search for another one. It can be checked by using Google PageSpeed Insights. How to Fix It There can be some solutions for slow speed such as browser caching improvement, image optimization or compression, JavaScript minifying, and server response time improvement. Talk to your web developer to select the best possible solution to improve site speed. 7. Duplicate Content As many companies are using their websites, global SEO guidelines, and content management systems, the issue of duplicate content can cause problems. Google ranks only one page if it finds many pages with duplicate content. It prevents the original content from being visible to the target audience. How to Fix It Appropriate implementation of hreflang tags and correct configuration can be the solution 8. Missing Alt Tags Image alt tags help search engine bots understand what the image is all about. Broken images and missing alt tags can damage your SEO visibility. How to Fix It Broken images or missing image alt tags can be found by performing regular site audits. Final Thoughts If the search engine bots cannot understand your website due to technical SEO issues, they will not rank it in search results. Reviewing the technical SEO issue and finding the best possible solution can improve your SERP visibility.   Also Read: How to Write SEO Friendly Content for a Blog?  

The practise of increasing the volume and quality of traffic to a website is known as search engine optimization, or SEO. The higher a site ranks in the search engine results pages (SERP), the more visits it will automatically receive. SEO is a popular online marketing approach due to the increasing relevance of search engines like Google. Search engines use proprietary algorithms to establish their rankings, which are kept secret and highly guarded. These algorithms, on the other hand, are based on some well-known principles. Search engine optimization aims to increase search rankings by implementing these ideas. The distinction between a black and a white hat SEO refers to the precise procedures used to increase a website’s or web page’s search engine ranking. Black Hat SEO A tactic is considered black hat if it fits the following factors.   It Is Against The Search Engine Guidlines. Black hat approaches are against Google’s standards, and are frequently mentioned as behaviours you should avoid. It employs manipulation methods While white hat SEO focuses on improving user experience, black hat SEO focuses on manipulating Google’s algorithm to boost rankings. Simply said, it’s dishonest — and it’s black hat SEO — if a practise is designed to make Google believe that a site gives more value to visitors than it actually does. It concentrates on “quick wins” Many black hat SEO tactics are centred on exploiting flaws in Google’s algorithm that can result in rankings boosts with little effort. While some of these strategies work, they are almost always ineffective. This is because Google’s algorithm is continually being improved in order to deliver the best results to searchers and to keep site owners who don’t provide a great user experience from ranking well. This means that black hat SEO sites risk losing their ranks every time Google releases a new algorithm change, making it a considerably more short-term strategy than white hat SEO. White Hat SEO   It refers to the proper and ethical method of site optimization. To give you a better picture of what this implies, a white hat strategy fits the following three characteristics. It adheres to the search engine guidelines The most widely accepted definition of white hat SEO is adhering to Google’s Webmaster Guidelines. These are the guidelines Google has established to outline how to properly optimise a website. So, if you’re not attempting to influence rankings or trick Google’s algorithm in any way, you’re probably following their standards and practising white hat SEO. It is meant for a human audience White hat SEO implies making improvements to a website that benefit the users. When you consider that Google’s top aim is to offer the greatest possible results to their consumers, it’s easy to see why this is an important part of the “proper” approach to perform SEO. Publishing high-quality content and reducing page load times increase the value that users receive from a site and the ease with which they may browse it, making them Google-approved techniques. It adopts a long-term strategy White hat SEO, has a considerably longer-term effect. Because you can attain consistent results for your target keywords when you apply tactics that are geared to improve your whole site experience. White hat is a better long-term approach because it involves investing in content that can yield results for years to come and adopting strategies that don’t put you at danger of Google penalties. Difference : White hat vs. black hat SEO The most important distinction between these two strategies is that white hat SEO follows Google’s guidelines and enhances user experience, whereas black hat SEO ignores Google’s guidelines and is frequently done without regard for human users. White hat SEO Activities The most effective white SEO techniques include: Producing High-Quality Content Choosing Relevant Keywords Using Good On-Page SEO Techniques Using Internal Links That Are Optimized Getting Organic (Natural) Inbound Links Having a quick page load time Prioritizing Mobile-Friendliness Black hat SEO Activities The following are some of the most frequent black SEO strategies: Automatically generated content Taking part in link schemes Page creation with little or no fresh content Redirects that are hidden Generating harmful pages, such as Publishing or installing viruses, trojans, or other malicious software Cloaking Doorway pages Sending automated queries to Google While both white hat and black hat SEO can improve your search engine rankings, white hat SEO is the only activity that is completely free of penalties. Choosing white hat SEO approaches over black hat SEO strategies is the greatest choice for search engine optimization if you want to keep your exposure and traffic for the long run.