The market for the global scented candle was $533.5 million in 2020. It is expected that the market will grow in the future.
Candle–making is not only fun but also can be a small-scale business. If you make candles for selling, it can be very lucrative. The business is easy to start and candles can be sold anywhere and everywhere.
Candles are also becoming popular among craft lovers and thus their demand is rising.
Are you thinking of starting a candle-making business? Do you already run a candle business? It is a very good idea.
But just running a business is not enough. You need to promote it to the maximum number of people so that more and more people can buy it and your business can flourish.
So, how to promote the candle-making business? Digital marketing Tips for candle-making businesses can be a very suitable option as it is quite affordable as well as effective. So, what can be the digital marketing strategies for candle-making businesses? Here is the list of top 10 digital marketing tips for candle-making businesses.
1. Create a Website
First, you need to create a website for your business. Website development for candle-making businesses is an important step because it is the place where people can know about your products along with your contact details and other information. It creates the first impression in the customers’ minds so keep your website attractive, informative, and easy to navigate. You can take help from a website developer for website creation.
2. Search Engine Optimization (SEO)
Search engine optimization (SEO) for candle-making businesses is also an essential step. After creating a website, you need to optimize it for search engines to enable it to rank well on search engines. If your website ranks well on search engines, more and more people can see you and become interested in purchasing your products. Some SEO techniques are making the website user-friendly, building backlinks, using keywords in website content, and many more. You can hire an SEO expert for this.
3. Social Media
Social media for candle-making businesses has the potential to reach the maximum number of people. You need to make a business page on all popular social media channels like Facebook, Instagram, etc. You can connect with people, share attractive and engaging videos of candle making, and communicate with your target audiences.
4. Email Marketing
Email marketing for candle-making businesses is also an effective digital marketing strategy. You can send informative and engaging emails with catchy and engaging subject lines. Make sure your email should have persuasive language and is optimized for mobile devices.
5. Google Ads
Google ad for candle-making business is the method to drive visitors to your website. It is a powerful tool to generate awareness and leads. It appears when people search for attractive candles. Google shows you on the top and your online visibility increases.
6. YouTube Marketing
YouTube marketing is another great way to promote your business. Millions of users watch videos on YouTube. You need to create a YouTube channel and post engaging videos of candle making regularly. You can also share your contact information there so that viewers can order your candles after watching videos. Make sure you include target keywords in the video title and description to enable it to rank well.
7. Influencer Marketing
Influencer marketing is another great way to promote your business. Influencers are social media users who have many followers. When they will promote your business on social media, your business will get noticed by their followers.
8. Facebook and Instagram Ads
Facebook and Instagram not only offer an opportunity to connect with people but also provide facilities for online advertising. You can run Facebook ads and Instagram ads for candle-making businesses by targeting the right audience. It can boost your brand awareness and help you to get more orders.
9. Content Marketing
Content Marketing digital marketing. You can create catchy, impressive, and informative content in form of a blog post or video. You can post it on various social media accounts as well as websites. Make sure you include relevant keywords and phrases to enable it to rank well on search engine result pages. It can help in boosting traffic to your website.
10. Retargeting Ads
Your potential customers might not be convinced when they first visit your website. They may need another push. Retargeting ads can do that. Retargeting ads refer to showing relevant ads to those who have previously visited your website. Effective retargeting ads can convert your website visitors into your customers. You can Also hire digital marketing consultant for more tips and latest digital marketing strategies .